10 essential steps to improve your blog strategies – WAU
When your company decides to create a business blog it is a sign that it is more and more mature and has decided to be part of a team that includes several global content marketing strategies. However, don’t think it is enough to just create a profile and start everything without any planning. It is necessary that you […]
When your company decides to create a business blog it is a sign that it is more and more mature and has decided to be part of a team that includes several global content marketing strategies.
However, don’t think it is enough to just create a profile and start everything without any planning. You need to be willing to pay the price for your effort, so that the content you produce reaches your target audience correctly.
Inform, share and comment through your blog
It is indisputable that the blog has become one of the most powerful and innovative tools in terms of internet marketing. It is through them that many companies and big brands manage to reach different parts of the public, informing, sharing and creating good discussions about products and services.
Therefore, the blog has become the basis for every business that wants to be successful in the digital environment. It is delivering valuable content to your audience and developing meaningful strategies that will make your page accessible to a wide audience.
How is your company’s blog performing?
Even if you’ve created a blog a long time ago or are starting now, you may be generating content for countless points of view and unnecessary subjects for the audience you want to reach. As a result, people may not be clicking on your recent links, making conversion and conversion difficult.
Something must be done, and fast, in order to minimize the problems and setbacks that appear, even if it is on a mature and active blog. If your company’s blog is going through difficult times, know that it is possible to reverse this situation. Maybe it’s just a problem and lack of direction in your posts.
That’s why we decided to help you with this article. Below we will address the 11 main questions you should ask in order to evaluate your business blog strategies, in order to ensure that you receive positive results in the future.
Stay tuned for these tips!
1. Do you know your audience?
If your intention is to gain strength through your audience, it is important that you start to consider at the beginning how well you really want to know each of your clients and potential clients.
Each post you create on any type of social media needs to be designed to provide some solution to a particular problem that your buyer may have and that has not yet been resolved. Many of them have concerns and doubts, and it is the company’s job to resolve them with the most satisfactory alternatives.
Even a professional with little experience knows that creating personas unbridled is a wrong attitude and just doesn’t make sense. In order for you to define what your message will be, you need to do an in-depth study that can clearly point out the target audience you want to reach and who is your company’s true buyer persona. Use this audience profile to outline the strategies and types of texts covered on your blog.
2. Do you write based on keywords?
It is not difficult to think that for your audience to start reading your blog first they need to be able to find you. That makes perfect sense, right?
For that, it is necessary that you and your team start to identify a certain keyword that represents, in essence, something that your readers would possibly look for in search engines like Google, for example.
When choosing a keyword, you have two options:
- Long Tail (more specific keywords)
Example: Five Star Hotel
- Short Tail (more general keywords
This was just a small example that a hotel chain could use as a keyword. Short or long, depending on your segment.
But, you may be asking: Which one should I invest in?
The answer is: it depends. If you’re just getting started with your blogging strategies, choosing long-tail keywords is a wiser decision. The search volume for long tail may be less, but there will be much less competition around these keywords, sometimes ensuring a higher return for your blog.
However, if you have been in the market for a long time and with an active blog, with a considerable amount of traffic and search, investing in keywords based on short tail can be a good option. In this case, your mastery of the tool will have already built some authority in terms of search, making it easier to classify which are the terms and keywords most searched by your audience.
3. Would you click on the titles you write for your texts?
First, let’s get to the facts. Yes, you will be scared.
According to Copyblogger, on average, only 8 out of 10 people will read only your headline (title of your text), but only 2 out of 10 will read the entire content of your text. It sounds like a joke, but it is a great truth. In essence, the title of your blog and your texts has the ability to determine whether your page is a success or a complete disaster.
It is based on this data that you should do a thorough research and invest in professionals who can bring this guarantee of good content and attractive titles in your posts. On the internet there are some tutorials on how to create good blog titles and texts. Here at Content Marketing, for example, we offer an incredible tool to generate good titles for your blog. Study them carefully and always try to develop headlines, texts and flashy and educational posts for your target audience.
4. Are you just accumulating content?
When it comes to content marketing, relevance is a function of specificity. In order for you to be able to combat the amount of content that is being created each day, without making it repetitive, it is important that you try to find a way to differentiate your message from all the existing works.
A good tool to use is BuzzSumo. It is very useful for marketers, as it helps to find out what type of content works best for a particular topic or title. For example: if within the program you search for the term “email marketing”, then a hint of new content will appear: “What the writing style of your email marketing says about you”.
Great, isn’t it?
That way you will always be able to find new important guidelines for future texts.
5. Are you working well with your CTA (Call-To-Action)?
Each of the posts you write on your company’s blog provides you with an opportunity for you to further educate your audience, encouraging them to move on to the next step in the buying journey.
If including a CTA at the bottom of your posts is essential, it is even more important that that CTA is aligned with the content of your blog, making it flashy and related to what you write. This will ensure successful conversions.
But don’t rush. Keep in mind that right from the start it can be difficult to have an offer that fits perfectly with each post you produce. With calm and much study, this process will, in itself, become easier and easier as you expand your resource library.
6. How often do you post on the corporate blog?
Is it once a week? Twice? Every day?
The number of times you post is directly proportional to the effect on traffic and lead generation that your blog can generate.
In a recent study, Hubspot pointed out that companies that publish, on average, 16 or more posts per month get 3.5 more traffic on the blog than companies that publish 0 to 4 posts per month.
If your problem is traffic or leads, it is important that you start thinking about the number of posts you will produce for the future and the frequency of those posts. But don’t forget, the quality must always be the same.
7. Do you produce relevant content for your target audience?
Currently, anyone who owns a computer can publish a blog post. And while some of us are committed to delivering content that is increasingly relevant and of great importance to our audience, other bloggers and companies just fail to reach that level.
The problem is that most of the time most visitors read the information they find online with a measure of skepticism. If you think about it, a survey of marketing insights found that only 26% of respondents believed companies and advertisers to be reliable. Since customers who have the power to choose where to buy, they will also have the ability to research your company’s reputation, and will not hesitate to do a little research to confirm or not their doubts.
Check out some tips to ensure that you and your company do not waste visitors from unsubstantiated information and content.
- Try to run your own experiments. Nothing is ready instantly, and you must take chances on new strategies. Study your audience and create new perspectives. If you are not finding any recent research on a topic you are developing, do not hesitate to look in your own database in order to make any interesting discoveries.
- Talk to one of your leaders. If you are looking to increase your credibility with a superior who is a true leader, he will surely help you. Not only can you get a second opinion that can validate the quality of your content, but you can also quote about what you were talking about, in your own text.
8. Where else can I share my content?
If you’re just writing publications and hoping for the best, ok. But know that you are just taking advantage of the surface, if we compare all the other opportunities to share content that you still have and are not taking advantage of.
When striving to drive traffic back to the content you produce on the corporate blog, it is extremely important that you can implement a distribution strategy in order to offer your content in places where your target audience is already present , and not just on the blog.
Try to carefully analyze each of the insights that your social networks offer within each of the platforms. This makes it easier to find out which channels are driving the most traffic, helping you determine the original source of contacts and customers. With that, you will be able to use this information to outline new content distribution strategies, allowing you to share content on other networks besides the blog.
While you have not yet measured results to see where the bulk of your audience is coming from, try to use that time to conduct some experiments with distributing your content. You may be surprised.
You can distribute your content through:
- Social media platforms (Twitter, Facebook, LinkedIn, Pinterest, etc.)
- Forums and communities
- Guest blogs
- E-mail and newsletter
Do not waste time!
9. Do you write enough content for your business?
When it comes to the content of your business blog, variety can be the key to your success. As much as your audience appreciates the content you produce on your corporate blog, they can also begin to crave other content elsewhere.
If your intention is to ensure that your visitors remain satisfied with what you produce, it is essential that you continue experimenting with the diversification of your content distribution platforms.
To start, consider producing alternative content that can be posted on your media, such as:
- Cultural contests and tests
- Drawings and images
It is this type of diversification that will help you launch a larger network and attract different types of people who are interested in the type of content you produce.
10. Do you respond to your readers’ doubts and questions with goodwill and wisdom?
Think of it as a quality control.
If your readers are not getting that last drop of what they really need through your blog post, they will probably look for the answer on another page, even from your competitor. Always finish what you started.
To make sure you are solving most of your readers’ questions, start asking yourself these questions before publishing your blog post:
- Will my readers have any remaining questions after reading this blog post?
- Are there still useful tools that I’m leaving out?
- Are there still points that I can clarify with a good example?
- Do I still need help from a colleague or superior to clear my mind?
If the answer is yes, you will know what to do. If not, it’s time to enter and publish your text for your readers.
And finally: never give up
Business-oriented blogs are unlikely to achieve success overnight. If you are serious about your company’s blog, it is important to know that it will take some time for the good results to appear.
However, as soon as you start to notice this change in results, make sure that you learn from them. Analyze this data well and use it to make important decisions in new strategies for the future of your blog.
Every great effort will be rewarded!
How about sharing a little about the history of your business blog with us? Tell us in the comments!