10 sales channels for you to develop your business strategy – WAU
Achieving a good sales volume depends on how a company reaches the consumer. Having good sales channels, which connect well with the public, directly impacts the results and develops the business.
To bring a product or service to the public, you need to find the ideal sales channels. This is part of the companies’ strategy and the more they make the right choices, the more successful the business will be.
Currently, there are several options that tend to perform well, and these channels are online and offline.
The choice depends, first, on an understanding of the business persona. Knowing more about its characteristics helps the company to know at which points of contact to direct its sales actions.
From this, it can even combine several channels, which enhances the performance in the market.
In this content, you will learn more about the 10 main sales channels to develop a strategy! See which ones are and which ones are online and offline.
Offline sales channels
Offline channels are the oldest means for companies to achieve sales.
Although not the most modern today, when we live in the era of digital transformation, many of them are extremely important and have not stopped being effective. Next, check out the offline options, which bring the first channels on our list!
Distributors are sales channels of great importance and which remain relevant even today.
It is a business model that proposes to take products from different companies in a broad way to the market. This performance can be retail, direct to the consumer, or wholesale, to stores.
In this market line, it is possible to see the distributor as a intermediary between the originating company, that is, the producer, and the consumer.
The job is always to sell the product of third parties, using its logistics and its market reach to expand the performance of the brands with which it works regularly.
The distributor is generally sought after by that company that wants to increase its reach in the market, taking the product to more consumers. The distributor is able to place this merchandise in strategic, qualified resellers.
The franchise is one of the most successful sales channel models worldwide. She becomes an alternative when the company is already established in the market, has a solid clientele and excellent growth prospects. In this case, the owner allows the brand to be extended by a third party.
The franchisee is the one who decides to open his own business unit, where he will be the owner of the business. This helps the brand to develop, gain more visibility and, above all, become an authority. For this, the franchisee needs to acquire the right to have a unit of this business.
For the franchisee, opening a store that is already consolidated in the market is an excellent way to undertake. He doesn’t start a business from scratch, but a new unit at a given physical point, following the standards of the brand.
3. Own store
For a long time, when the internet was not a sales reality, having a store of your own was the main dream of future entrepreneurs.
The physical space is an excellent way to conquer the customer, bringing him close. There, he can enjoy a differentiated experience, staying closest to purchase.
Even with technological advances, having a physical and own store is still a great strategy for companies, as long as they know how to manage this point.
Today, efforts to make a physical store interesting must be doubled. After all, leaving home to make a purchase is an alternative less and less sought after by the consumer.
For the store itself to be a relevant sales channel, it is necessary to involve the public. The search for differentials is important so that, in the physical environment, there is a unique and worthwhile experience for the consumer.
For a long time, especially when online sales were not a reality, telemarketing (or telesales) was very important.
The calls, whether passive or active, were one of the optional sales channels for physical stores. The changes in the world, however, have weakened this model somewhat.
Today, active calls by companies are no longer seen as something so interesting to consumers. So, to carry them out, a less invasive approach with a high convincing power is needed. The calls are being dropped little by little, since they take some time.
It is up to companies to understand their audience a little more and their acceptance of this sales channel. Currently, perhaps only a passive telesales is the best alternative, giving the consumer an extra option.
Online sales channels
Online is the present and the future of transactions, and this is reflected in the way sales are made today.
For companies, it is essential to have digital channels that allow greater exposure of products and services, reaching the public wherever they are. Next, see more channel options, all online!
E-commerce is nothing more than commerce on the Web, that is, the market for online stores selling to millions of people.
Today, it is essential that a company has a sales channel on the internet, and its own store is very important. In London, this modality is expected to grow 16% in 2019 compared to the previous year, with an estimated sales volume of R $ 79.9 billion.
In a simple way, a certain brand can display its services and products on a website that the consumer visits and where he purchases directly.
All of this in a safe environment, where payment methods are varied, and the entire process is inviting to purchase.. That is why e-commerce gains so much space.
Currently, there are few brands that do not have an audience on the internet. Being online with a direct sales channel is to offer the consumer convenience, accessibility, speed and also to encourage engagement with the brand.
The marketplace is another modality of online sales that grows every day more. In it, things work differently: they are large online malls that bring together products from different brands, making an intermediary between consumer and company. The main factor of the marketplace is its reach.
It is not always interesting for a given brand to have its own website and operate it, especially when it comes to seeking visibility.
Choosing the marketplace is making sure that more people will see your product, as it will be exposed in major sales channels. Above all, this is a strategic decision.
The job of the marketplace is to only expose these products, making a bridge between those who sell and those who want to buy. Some redirect to the store’s e-commerce, while others complete the purchase and notify the company that owns the product about the order, leaving only the shipment.
7. Social Networks
Being on social media is of great importance, something almost mandatory for brands today. All the big companies are there looking for:
- exposure of your business;
- communication with the client;
- generation of a “personality” to the brand;
- carrying out marketing actions;
- and, mainly, product sales.
Today, social networks have direct integration with other channels, such as online stores. More than just advertising a product, platforms like Facebook and Instagram already have direct purchasing tools. When clicking on these links, the consumer is redirected to the product checkout page.
In practice, using social networks as sales channels is an direct and agile way to lead consumers to conversion. This makes the process easier for him, and generates a parallel flow of people arriving willing to buy.
8. Affiliate program
With so many online sales opportunities, the search to further expand the reach of products is a constant goal of companies.
The affiliate program makes this possible through agents who bring these possibilities to more people, acting as true online sellers.
In this channel, affiliates are the people who will distribute sales links for various company productsadvertising for the brand. This helps to bring good opportunities to a broader audience in an objective way. Each sale made through that affiliate’s link generates a commission, in a simple scheme.
For companies, this amount paid becomes interesting within a business relationship, since, depending on the level of influence of this affiliate, many sales can be generated. It is an interesting way of doing business in the digital age.
9. Google Adwords
Google Adwords is an advertising tool from the search giant, which allows products to be included in various web advertising strategies.
The proposal is, first, to increase the reach of these products, taking them to more people. Besides that, the way this exposure is made tends to generate many conversions.
In Adwords, there are two ad categories: Display Network and Search Network. The first advertises these products within banners and carousels on popular internet pages. Thus, a company has its items viewed on large websites, always with a direct relation to the segmentation of its audience.
The Search Network, on the other hand, allows your site’s products to be in the top Google search results. If you sell running shoes and someone does a search using related terms, the tendency is for your product to be highlighted as one of the main options.
10. Email marketing
Email marketing is an important digital strategy and works as a very effective sales channel. Companies communicate through different cycles of approach with possible consumers, educating and guiding them until they become customers. It is from that moment that email marketing generates conversions.
After that user is ready, knows the product and is determined to buy, emails take a more direct approach.
In practice, that person receives contacts in which he is already directed to close a deal or purchase an item – all this at the right time and without skipping steps.
By making this communication gradual, respecting the person’s time, email marketing becomes an important strategy to generate conversions for companies.
Taking advantage of various sales channels can make your company gain reach and have good results from different sources. Get to know your audience and persona better, then define where you are going to offer this possibility.
By the way, before thinking about selling, it is essential to communicate properly with the public. Find out here the best channels to do this!