109 content marketing phrases to revive your strategy – WAU

If by any chance you skipped a step in planning your content strategy, or are not managing your efforts very well, the results will be disappointing. Content marketing is a marketing effort that brings long-term results and you need to continue to feed your content production to send […]

If by any chance you skipped a step in planning your content strategy, or are not managing your efforts very well, the results will be disappointing.

Content marketing is a marketing effort that brings results in the long term and you need to continue to feed your content production to do well!

We understand that sometimes it is necessary to review strategies that are not going so well.

Therefore, we separate the 109 top content marketing phrases you need to know to revive your strategy!

See some inspiring phrases that can broaden your marketing strategy!

1. “In the first place, the content is the reason the searches started.” – Lee Odden, CEO of TopRank Marketing

2. “Content is anything that adds value to the reader’s life.” – Avinash Kaushik, Google digital marketing evangelist

3. “Your goal should be to take advantage of the valuable time you have in inbox your customers. ” – Andrew Davis, founder of Monumental Shift

4. “The best type of marketing is one that doesn’t look like marketing.” – Tom Fishburn, founder of Marketoonist

5. “Content is not king, content is the kingdom.” – Lee Odden, CEO of TopRank Marketing

6. “Good content is not about telling a story well. It’s telling your story well. ” – Ann Handley, Head Marketing Proofs content content <a class = "twitter-share-button" href = "https://twitter.com/share" data-text = "" Good content is not telling a story well. It's telling well yours history. “- Ann Handley”> Tweet

7. “Traditional marketing speaks to people. Content marketing speaks to them. ” – Doug Kessler, co-founder of B2B Velocity agency

8. “Create content that reaches your audience’s audience.” – Ann Handley, Head Marketing Proofs content

9. “Traditional marketing and advertising tell the world that you are a rockstar. Content Marketing show to the world that you are one. ” – Robert Rose, Head strategy Content Marketing Institute <a class = "twitter-share-button" href = "https://twitter.com/share" data-text = "" Traditional marketing and advertising tell the world that you are a rockstar. Content Marketing show to the world that you are one. “- Robert Rose”> Tweet

10. “A good title along with a bad introduction is like inviting someone into your home, and slamming the door in their face when you enter!” – Brian Clark, CEO of Rainmaker Digital

11. “Content builds relationships. Relationships are based on trust. Trust generates revenue. ” – Andrew Davis, founder of Monumental Shift

12. “You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important. ” – Page one power, link building agency.

13. “Here is everything you need to know about creating killer content in 3 simple words: Simple. Cohesive. Attractive.” – Demian Farnworth

14. “The only way to win in content marketing and get your reader to say, ‘This was written especially for me.'” – Jamie Turner

15. “What you do after creating your content is what really matters.” – Gary Vaynerchuk, CEO of Vaynermedia

16. “We need to stop interrupting people in their interests and be what they are interested in.” – Craig Davis, former CCO of J. Walter Thompson

17. “Behind every tweet, share and purchase, there is one person. Care more about the person than the sharing. ” – Shafqat Islam, CEO and Co-founder of NewsCred

18. “If quality content is the hero, then banners are the bad guys.” – Michael Brenner, Head of Strategy at NewsCred

19. “Marketing used to be about creating a myth and talking about it. Now, it’s about telling the truth and sharing it with the world. ” – Marc Mathieu, Senior VP of Marketing at Unilever

20. “What really makes consumers buy or not, is the content of your advertising, not its format.” – David Ogilvy

21. “What helps people, helps companies.” – Leo Burnett

22. “Behind all bad content there is an executive who asked for it.” – Michael Brenner, Head of Strategy at NewsCred

23. “Content marketing is a commitment, not a campaign.” – Jon Buscall, Head from Jontus Media

24. “You need to create content that is ridiculously good – content that is useful, enjoyable and inspiring.” Ann Handley, Head Marketing Proofs content

25. “The goal of marketing is to win and retain a customer.” – Peter Drucker

26. “Your brand is not what you sell.” – Jon Iwata, Senior VP of marketing and communications from IBM

27. “Content marketing represents the gap between what brands produce and what consumers really want. ” – Michael Brenner, Head of Strategy at NewsCred <a class = "twitter-share-button" href = "https://twitter.com/share" data-text = "" Content marketing represents the gap between what brands produce and what consumers really want. “- Michael Brenner”> Tweet

28. “When creating content, be the best answer to what people are looking for on the internet.” – Andy Crestodina, Co-Founder of Orbit Media

29. “Content is king, but distribution is queen. And she is in charge! ” – Jonathan Perelman, Buzzfeed

30. “Anyone with an internet connection can develop an idea.” – Kevin Spacey

31. “Focus on providing the best answers for your audience: know that Google wants‘ answers ’for people, not just a bunch of information.” – Cyrus Shepard, Head Moz content and SEO

32. “We are, as a species, addicted to stories. Even when the body goes to rest, the mind remains awake, telling stories to itself. ” – Jonathan Gottschall, author

33. “In the end, it’s all about access. Give consumers what they can’t get anywhere else. ” – Jeffrey Moran, VP of PR, Pernoo Richard USA

34. “If you’re not putting relevant content in relevant places, you don’t exist.” – Gary Vaynerchuk, CEO of Vaynermedia

35. “We need to move from numbers that are given to numbers that encourage action.” – David Walmsley, Director, Marks and Spencer

36. ”If you don’t have a conflict or a challenge, you don’t have a story. ”- Tom Kellner, editor, GE Reports

37. “Facebook is very similar to that huge dog that comes running towards you in a park. It is usually difficult to say whether he wants to play or bite you. ” – Unknown author

38. “Our stories become richer and much more interesting when they go against the normal order of things.” – Kevin Spacey

39. “Tools are excellent. But content marketing is about the magician, not the wand. ” – Jay Baer, ​​author

40. “Best way to sell something: don’t sell anything. Earn the recognition, respect and trust of those who can buy. ” – Rand Fishkin, co-founder of Moz

41. “What would your marketing be like if your buyers paid your wages?” – Ann Handley, Head Marketing Proofs content

42. “Many small things have become big with the right advertising.” – Mark Twain, author

43. “You are competing with any content ever made to attract people’s attention. You need to be attractive. Don’t try to be smart. Try to entertain. ” – Dolf van den Brink, President and CEO of Heineken

44. “The consumer is not just any fool. He’s your wife! ” – David Ogilvy

45. “If you don’t like what is being said, change the conversation.” – Don Draper, Mad Men

46. ​​“Work with an influencer and he will be your friend for a day. Help someone to become an influencer and they will be your friend for life. ” – Lee Odden, TopRank Marketing CEO

47. “Regardless of the moral issue, dishonesty in advertising has proven to be unprofitable.” – Leo Burnett

48. “In the end, you build an education and inspiration platform. That’s how a brand is built. ” – Jessica Alba

49. “If you leave customers dissatisfied in the real world, they will tell 6 friends. If you do the same thing in the digital world, each of them will count to 6 thousand contacts. ” – Jeff Bezos, CEO of Amazon.com

50. “When you have 10,000 people trying to do the same thing, why would you want to be 10,001?” – Mark Cuban, Dallas Mavericks

51. “There is always room for stories that take people to other places.” – J.K Rowling, author of the Harry Potter series

52. “People use content to express identity.” – Ze Frank, Buzzfeed

53. “If you create a love affair with your customers, they will advertise themselves.” – Philip Kotler

54. “The best way to find your customer is to be found by him”. – Conrado Adolpho, author

55. “What can be measured, can be improved”. – Peter Drucker

56. “Without strategy, content is just one thing, and the world is already full of things.” – Arjun Basu, writer

57. “Great content inspires us to buy something we didn’t know we needed” – Andrew Davies founder of Monumental Shift, writer

58. “Content Marketing is the last remaining Marketing strategy.” Best selling author Seth Godin, including the highly recommended

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