11 Most Common On-Site SEO Problems – WAU
Technical SEO mistakes do not let your site climb Google search pages, as they play a crucial role in the process of getting good rankings. Often the most basic mistakes hinder and diminish the effect of other digital marketing actions you take in the hope of improving […]
Technical SEO errors don’t let your site climb Google search pages, as they play a crucial role in the search process get good ranking positions.
Often, the most basic mistakes hinder and diminish the effect of other digital marketing actions you take in the hope of improving your positioning.
Why does it happen?
The first reason is lack of knowledge.
For a novice webmaster, optimizing a website taking care of all technical elements can be a real challenge.
We will be fair – SEO has never been easy, either for beginners or professionals, and that explains why many sites have the same mistakes.
However, when you know what could theoretically harm your site, you will redouble your attention when dealing with these elements.
We decided to identify the main SEO errors by analyzing anonymous data from 100,000 sites and 450 million pages with the help of SEMrush’s Site Audit tool.
We received some very interesting results and published the results 11 most common of them on our blog.
But wait! Have more!
We found out the number of websites affected by these problems.
Here are some results of that research:
- Half of the websites analyzed have duplicate content
- 45% of websites contain images without an ALT attribute.
- 30% of websites have pages with duplicate meta descriptions and 25% have no meta description
- 35% of analyzed websites have broken internal links (70% of them have the code 4xx) and 25% broken external links.
These are just a few examples.
In our post you will find the complete list of most common on-site SEO mistakes and information about the impact they have on your rankings on search pages.
For example, the simple act of removing duplicate content and replacing it with unique, relevant and quality content can raise your ranking significantly.
Image issues may not be on the priority list if they were not crucial to your site (for example, travel and cooking sites).
Even so ALT tags are important for image search, as they help search engines better understand what your images show.
ALT tags allow crawlers to categorize images.
That is why it is so important to include the main keywords and key phrases in the description of alt tags in your images.
We also found that 35% of websites analyzed have broken internal links and that most of them have a 4xx code.
The number of sites with broken external links is slightly lower.
The main problem is that broken links create a bad user experience.
Also, if you can solve the discomfort of broken links you can help search engines find your content.
In short, some of these problems can be more serious than others.Not everyone harms your ranking in the same way.
But it is better to be aware of all of them in order to be able to treat them in order of priority and improve their ranking in search engines.
On-site optimization is the foundation of your overall SEO plan. Just as a home needs a good foundation, so does your website.
You can’t build a good building with a weak foundation, it is necessary to fortify it first.The same works and for your website.
This article was written by SEMrush