12 advanced content hacks for you to multiply your blog traffic in 2020 – WAU
Check out 12 rich content hacks for you to explore in 2020 and take your content strategy to the next level!
Conquering good positions in Google’s rankings and multiplying your traffic is an increasingly complicated task, isn’t it?
Competition only increases!
Currently, according to Content Trends respondents, 71% of London companies already invest in Content Marketing. And the market has become more and more educated.
But, if you’re already venturing into the area and voraciously vying for higher positions on Google, it’s time to step up.
Despite being a very complicated task, today you will learn how small details can make a difference in a battle for a specific keyword.
We will see some content hacks to optimize your posts and increase your competitiveness, raising the level of your content for readers and searchers.
Then check out 12 advanced hacks for you to multiply your blog traffic and achieve better search positions.
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1. Optimize your titles and earn positions in SERPs with Google Adwords and Search Console
This first hack is one of my favorites. After all, it was using this optimization that we improved our title to rank first for the name of the greatest digital marketing professional today.
One of the main ranking factors is your titles. But, many times, they are neglected by people.
In addition to presenting the topic of your post to search engines, the title is what convinces the reader to click and read your content.
And we know the importance of a good first impression.
Well, let’s get to the point. You want to know how to optimize your titles and improve positions and your CTR, don’t you?
The first step is to access your Search Console.
Now go to the “Search Analytics” tab. You will see this screen:
Select a page that you need to improve your rankings urgently. In my case, I selected our content on 4 Ps of Marketing.
After that select queries, right there next to the pages.
Now you will find what are the main searches that people do to get to your content.
When I did that I realized something interesting. We were ranking first for 4Ps, 4 Ps for Marketing and 4 Ps.
But we didn’t rank for Marketing Mix. That’s when I decided to make a change to the title. I put the keyword Marketing Mix in SEO Title and H1, in addition to using this variation in some points of the content.
We won first place for the keyword.
With this new title we:
- We increased our CTR for the search “Marketing Mix”.
- We showed the search engine that Marketing Mix was one of the main terms of the text.
- We optimize the content for a variation of the keyword that also has many searches.
But not only that. Another example that I always like to mention is what I mentioned above when I mentioned the biggest name in digital marketing in the world, Neil Patel.
When I wrote the post about him the title was “Who is Neil Patel: meet the man who changed marketing”.
It’s a good title, do you agree ?!
But accessing Search Console at the time of the campaign he did on Instagram (understand here) we noticed that three words brought many people to our post:
- Neil Patel campaign
- Controversial Neil Patel
- Neil Patel instagram
That’s how I got to the title: “Who is Neil Patel? The man of the controversial Instagram campaign”.
We passed it on to its name thanks to (among other things) an optimization of the title.
And this is how Neil Patel called me:
– Hi André, how are you? Have you done the job? Can I copy?
– Yes, Neil, you just can’t do it!
That is, our hack is so good, that even Neil Patel imitated him!
You sure know Google’s paid ads don’t you?
Well know that spying on the results that are featured among the ads can help you create much better headlines that generate a lot of clicks!
The idea is as follows: whoever appears there is paying for it and needs to have a relevant title that has a good CTR. Otherwise, Google won’t want to put it there.
Let’s look at the ads for the keyword “SEO”:
Notice how they use some interesting words that can increase your CTR.
“Do it yourself”, “1st place in search engines”.
Definitely these words attract clicks and in the end that is the intention of people when they search for “SEO” on Google. They want to learn to do and rank first.
I did the same search on different days and guess what:
We can again see a tendency to use these elements in titles.
In our title, therefore, we use a call with this idea, understanding that this is the reader’s intention:
It makes a lot more sense than just “everything you need to know” or “complete and definitive guide”. Our title already makes a promise with elements that arouse the public’s desire to click on our content.
Nice, isn’t it?
And that was just our first hack! Let’s go ahead:
2. How to get Featured Snippets overnight
You’ve heard of Featured Snippets, correct?
These are the answer boxes that Google offers at the top of the results pages, above the first organic position!
And he can pull that response from any of the content that is ranking on the first page.
That is, your content can rank tenth and appear above the first place!
I wrote a complete guide about Featured Snippets here on the blog. Read! This is the theme of the moment and you will learn how to optimize your content to get these Snippets.
My goal is to pass on the hack I used to steal a snippet overnight (I got one within 15 minutes).
What will you do:
To begin, you need to identify the Snippet opportunities you have. You can do this manually, identifying the keywords you rank for on the first page and searching for the term on Google to see if there is a Snippet on the page.
The best option, however, is to use a tool that identifies these opportunities for you. I will demonstrate how to do this using SEMrush, but there are other tools with this function on the market.
Well, within SEMrush you need to access your projects tab, where you configure your website for more advanced analysis.
If in doubt, read our complete SEMrush guide.
Within this tab, you will find the position tracking option.
In it you will have several options to analyze your domain in depth, compare your positions and approximate traffic with your competitors, monitor your rankings, make an analysis of landing pages and you can also check out the newest functionality, Featured Snippets.
In the Featured Snippets tab, SEMrush shows not only the Snippets you own, but also in which SERPs you have the opportunity to