12 SEO tricks to index and rank your content faster – WAU
The results of an SEO strategy usually come in the medium and long term. But we don’t always have that time to get back, do we? Therefore, we have brought in this article some tricks to speed up the indexing and crawling of content by Google.
Search engine optimization often takes time to deliver results. It takes patience to see content appear and rise in the Google ranking – but when the results come, they are powerful and long-lasting.
However, in today’s market, speed is a competitive advantage. If you wait too long to get a return on a strategy, the competitor will take the lead. So, is it possible to index and rank content faster on Google?
Yes, there are some strategies for that. When you add new content to your website or blog, you want users to get to it as quickly as possible, don’t you? So, now let’s help you with some SEO hacks to speed up the indexing and ranking of your pages. Follow us!
How Google indexing and ranking works
The intent of the Google algorithm is to organize all web content to make it accessible to users. For this, the search engine has developed an all-powerful robot, which is able to crawl the internet pages, understand what they are about and order them, so that the user finds the best results for their searches.
When you search for any term on Google, you don’t even imagine the whole search process going on behind it, do you? The robot has come a long way – although everything happens in milliseconds. These are the steps he takes:
- tracking (crawling): identification of new or updated URLs to be indexed – it happens all the time;
- indexing (indexing): identification of the contents of the pages to organize the searcher’s URL index – it happens all the time;
- classification (ranking): ordering of the content indexed by the robot to display the results according to the search term – it happens with each user search.
So, for your pages to appear faster – and better positioned – in the search results, you must make Googlebot’s job easier. In each of the steps, there are some tricks to streamline this process.
12 SEO hacks to index and rank content faster
Now, let’s see what are these hacks that can speed up the indexing and ranking of your pages.
Follow the tips!
1. Check for tracking problems
The first step in an SEO strategy is to check for possible tracking problems. If your pages are not scanning the crawler, none of the efforts below will yield results.
Within Google Search Console, in the Coverage section (on the left side of the screen), you can check if the robot is able to read your website and, if not, why this is happening.
Possibly there are errors in DNS, server, robots.txt, 404, among others. In some cases, it is possible to fix these problems quickly; in others, specialized help is needed.
2. Use the URL Inspection Tool
When you publish a new page or make updates to a URL, Google may take a few days or even weeks to crawl. The search engine recommends patience for this – after all, can you imagine how many pages it needs to crawl every second in the whole world !?
However, the search engine offers a feature for website owners to warn: “Google, I just published (or updated) a page. Can you stop by here? ”.
To do this, you need to use the URL Inspection Tool, available on Google Search Console. This tool reports the indexing status of a URL, that is, whether Google is able to index that page and the possible problems encountered.
If, after inspecting the page, you find that it is not yet indexed, you can request that Google crawl that URL. When clicking on “Request indexing”, the searcher makes a quick check to test for errors and, if the page passes, it will go to the indexing queue.
Thus, your page will be among Google’s indexing priorities. But it is important to note that this can still take up to 1 or 2 weeks to happen. You can track the progress of the request through Google Search Console.
Also know that there is a daily limit on inspection requests. So, prioritize the most important pages that you really need to appear in the search results.
3. Submit sitemaps to Google
In the crawling process, Google discovers new URLs (or page updates) through the link network. The internal and external link shows the robot the paths it must follow to crawl and index the URLs.
If all the pages on your site are linked correctly, the crawler will be able to identify your URLs naturally. However, you can make the robot’s job easier – and index and rank content faster – if you send a sitemap to Google.
Sitemap is a file that contains all the pages and documents on a website and shows the relationship between them. Thus, the robot identifies which path to follow and which are the most important pages.
Other valuable information, such as the frequency of updating the URL and the existence of versions in different languages, are also transmitted via the sitemap.
Therefore, while the Inspection Tool is used to send individual URLs, the sitemap serves to show Google the set of pages that you want to index.
This is especially important for new, very large sites, without external links or with isolated pages. Like this, you ensure that the crawler passes through all of its contents.
To submit a sitemap to Google, there are three options:
- Use the Google Search Console sitemap tool;
- Specify the path to the sitemap within the robots.txt file (for example: http://example.com/sitemap_location.xml);
- Use the “ping” function (for example: http://www.google.com/ping?sitemap= <url_completo_do_sitemap>).
4. Use the Google API for indexing
Do you want even more direct communication with Google to inform the publication or update of your pages? The search engine created an API for developers (count on specialized help for this) that allows a faster exchange of information.
With the Indexing API, you can directly notify Google when pages have been added, updated or removed. You can send individual URLs or make batch requests. Thus, the robot will prioritize the crawling of these pages.
Google reports, however, that this tool is still available only for pages with structured job vacancy data or live streams. This type of page requires immediate tracking to deliver value to users.
Anyway, an SEO expert named David Sottimano decided to test the application and managed to crawl regular pages on his site. And do you know how long that happened? In just 1 minute! So, it’s worth testing it too.
In addition, it is important to know that there is a limit on requests per minute and per day. You can check your quota within the Google APIs Console.
5. Create internal links on important pages
As we have already explained, Google crawls websites guided by the network of links. From the links that appear on known pages, it reaches new and updated URLs. It is so with both the external and internal links of a website.
When you publish a new page within the structure of your site, at some point Google will go through it in its crawl processes.
However, if your site is very large or if your pages are isolated, it may be that the robot does a quick scan and does not crawl some content that it considers of less importance.
This can happen only on the next scan – and so the scan takes longer.
Therefore, a way to index a new URL faster is to link to it on important pages of your site, such as the home page or a central blog post, which Google prioritizes to crawl.
So when you insert links on these pages, increase the chances of the robot going through the linked pages. In addition, it more easily identifies that there is fresh content on the site and that it is probably relevant, since it is quoted on an important page.
A tip for this to happen is always to publish blog updates on the home page. Another cool idea is, whenever you publish a new page, find opportunities for internal linking in old blog content.
6. Share content on social networks
If one of the ways to show that you have up-to-date content on the site is to link to it, you can do that also by posting the URL on social media.
That way, you start generating traffic to the page and show Google that link exists. However, it is necessary to clarify: social signals (likes, shares, comments) are not one of Google’s ranking factors, and social network links are marked as “nofollow”, that is, they are not followed by the robot and do not influence in ranking.
What probably exists is a correlation: links that generate good traffic, reach and engagement on social networks also tend to have a good position in the search results.
So when you share your new or updated pages on Facebook, Twitter, LinkedIn, Instagram and Pinterest, the chances of them being known, accessed and mentioned on other sites increase. So, you also start generating external links to those URLs.
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7. Optimize the information architecture of the website
Also in relation to the network of links, creating a logical and well-structured information architecture also helps index content faster.
Information architecture refers to the how you organize the contents of the site and define the relationships between them. When it comes to website development, architecture is defined by the creation and hierarchy of sections and the link between the contents.
So, when you have an organized structure, where all the pages are related to each other (without “orphaned” URLs), you make Google’s job easier. He knows which paths to follow to find new pages and is able to crawl everything in one scan.
In addition, it also identifies that you offer good navigability, which makes it easier for users to find what they want. Then, you also earn points for ranking.
8. Minify site resources
Minifying means simplifying. Regarding SEO, minifying your site’s codes helps Google to crawl and index your content more quickly.
When the robot finds confusing codes and full of unnecessary characters, it can reduce the crawl budget of the site, that is, the time it will devote to crawling its pages.
He understands that this site probably does not offer a good user experience, as the codes are heavy and slow loading. So, he doesn’t even waste time on those pages.
To do this, you can rely on free WordPress plugins, such as W3 Total Cache and Autoptimize.
9. Generate traffic from search results
Have you noticed that some TV commercials have started to indicate the use of Google search instead of advertising the brand’s website? This is the case, for example, of this Santander advertisement that, at the end, says “search for Santander Duo”.
Among other reasons, one of the reasons for using this feature is accelerate website ranking for that search term. Google recognizes that the clickthrough rate (CTR) on your link in the search results is increasing and recognizes the relevance of the page.
In addition, you also gain space in the auto-suggest feature: the more people search for a term, the more it tends to appear in Google’s search suggestions.
You can also do this by posting your links on social networks, for example. Instead of posting the direct link to the page, you can use the Google search link with the term you want to rank better for.
For example: if we were to advertise the Websites Are Us homepage, we could use this link (https://www.google.com/search?q=rock+content) instead of the direct URL (www.rockcontent.com).
Before adopting this strategy, however, you need to ensure that you have done your homework on SEO On Page. That is, the content needs to be optimized – in the title, intertitles, text, images, meta description – with that term to which you want to rank.
10. Choosing searches that demand fresh content
Google tends to prioritize crawling and ranking content that it thinks needs to be super updated.
Let’s say, for example, that it is the period of the Soccer World Cup and someone searches for “world cup games today”.
Probably, Google will prioritize the freshest content in the ranking, with the intention of delivering the most accurate result for what the user is looking for: what are today’s games (not yesterday’s or last week’s).
So, if you produce news or content talking about the games that are going to happen “today”, Google will identify that your page delivers the most updated content that the user needs. Thus, the robot will crawl, index and rank this page as soon as possible.
So if you want to index and rank content faster, one of the ideas for doing this is choose queries that require fresh content in the results.
11. Produce content regularly
Producing content regularly is ideal for gaining user engagement. Thus, they know that they will always find new and updated content on your website.
But did you know that this is also how Googlebot thinks? If you publish content on a regular basis, the robot identifies when it needs to scan, knowing that it will always find fresh content in its URLs.
That way, it’s likely that whenever you publish new pages, Google will be up to date and will soon crawl your pages.
12. Indicate pages that Google does not need to index
Google takes the time to crawl and index each web page. This time is defined by the crawl budget, which we have already mentioned, according to the quality of the content and the experience that the site offers users.
Imagine, then, that you have multiple duplicate pages, with redirects or irrelevant content, which do not generate value for the visitor’s experience. Thus, Googlebot will waste time on these pages and stop crawling other URLs more important to your business.
The ideal is prevent Google from wasting time tracking unnecessary URLs. To do this, you can use the code “noindex” on these pages. This tag tells Google that it does not need to index certain URLs, nor does it appear in search results.
Anyway, now you know how to index and rank content faster on Google! It is worth mentioning that the tricks we indicate here are within the practices recommended by the search engine – no black hat, ok? It is possible to speed up the results without going over Google’s rules.
In fact, it is worth knowing what can harm your strategy: read now our article on the main SEO mistakes you should avoid!