12 tips and 10 inspiring blog layout examples – WAU

Ready content, some posts already defined, written and revised. The selection of tags and subjects is ok, the categories have already been chosen and we just need to start publishing the content, attracting the public with interesting and relevant information, based on serious SEO work. But what about the blog layout, where is it? Similarly […]

Ready content, some posts already defined, written and revised. The selection of tags and subjects is ok, the categories have already been chosen and we just need to start publishing the content, attracting the public with interesting and relevant information, based on serious SEO work.

But what about blog layout, where is it?

In the same way that writing is very important in creation, a blog layout has to hit the audience’s expectations.

After finding what you were looking for and being attracted by the calls on Google, clicking on the URL and discovering that you were directed to a page with an amateurish appearance or a design totally different from the positioning you imagined is quite discouraging.

To avoid generating this disappointment in your audience, it is very important to follow some steps in creating blog layout.

12 tips when creating a blog layout:

  1. It is necessary to have an adequate and detailed briefing.
  2. Access to logos and other elements of the company’s visual identity in high quality.
  3. Have the file with the typographic fonts to be used.
  4. Know the company’s guideline, its brand manual.
  5. Study other materials already created for them, including offline.
  6. Fully understand the positioning of the business.
  7. Know who the target audience is.
  8. Know your differentials.
  9. Study competitor blogs.
  10. Analyze blogs that are in evidence.
  11. Know the latest design trends on this platform.
  12. Align the technical limitations with the IT staff to create the blog layout.

definitive corporate blog guide

And this is just the beginning.

To assist you in this work of looking for good blog layout references, we selected 10 of them that we found very attractive and engaging for the audiences they are looking to reach.

Because, after all, in addition to being aesthetically pleasing, the goals of corporate blogs usually include, ultimately, assisting in sales conversion.

And an engaging design can be a very smart way to boost sales in times of crisis like today!

If you need to create a blog and want to use these inspirations, be our guest.

10 inspiring examples of blog layout

1 – Johnny Cupcakes

This brand of cool and young t-shirts makes posts to highlight their creations.

What inspires this blog, and most of the others we present below, is the different from the traditional way of listing the posts, one below the other.

In this case, burst images and a 2 layer effect in perspective bring all innovation.

Johnny Cupcakes

2 – Batman-3D

Everything that fans could expect and a little more is found on this blog, which brings all the details, information and news on the subject through a layout inspired by typical illustrations of graphic novels.

See: Batman-3D

3 – Help Scout

Help desk software production company. It uses simple language, with beautiful illustrations of fine lines and soft colors.

Everything a person looking for help in understanding software would like to find: tranquility.

Take a look: Help Scout

4 – Gaetan Pautler

Blog of a young designer. You had to be creative, right? See how it innovates in the way of presenting the post timeline.

Visit the blog: Gaetan Pautler

5 – Fubiz

This agency presents the posts in a way in which it is possible to give prominence to the images without them having to be necessarily burst, which happens only in the first of the list.

Understand better: Fubiz

6 – Habib Fadel

This award-winning website has a mosaic to present the relevant news about the artist and painter Habib Fadel. They could update more often …

Enjoy: Habib Fadel

7 – Food 52

With a more commercial footprint, this blog linked to an e-commerce shows with a simple, clean and elegant design that it is possible to be functional and very beautiful at the same time.

Try: Food 52

8 – 42 Below

A vodka brand that celebrates its “crazy life” positioning on a very inspiring blog, with striking images and a ballad dynamic.

Check in moderation: 42 Below

9 – Maine Quarterly

A blog of images and sounds that brings the best of the American state of Maine in photos and videos that will leave you speechless.

Travel with blog: Maine Quarterly

10 – Tinkering Monkey

This creative signage company is another example of a blog where a very clean design highlights the creations of the house.

Worth checking out: Tinkering Monkey

Website Redesign

These tips for making a blog layout, as well as the selection of inspirations, were courtesy of our partner We Do Logos, the largest creative competition website in Latin America, which allows the creation of online logos and several other communication materials, such as blogs, folders and corporate stationery.

When placing an order for material, the client quickly receives dozens of creative proposals from designers from all over London, monitors the process and makes adjustments until reaching the expected result. Everything online, fast and very accessible.