12 tools for creating interactive content – WAU
The tools for creating interactive content are important supports in the construction of interactive materials aligned with an effective marketing strategy. They help to implement the interactive materials and can make it much easier to create them. In short, they may be responsible for the success of your interactive content.
If you work in marketing, you know that we are not always able to attract public attention the way we expected. Getting that attention has become a bigger challenge every day.
And the tools for creating interactive content they can be a point in this dispute for attention.
Even those who have good results in marketing strategy know that the tendency is to look for new ways to attract the attention of customers and prospects. After all, everything on the internet is dynamic.
And, speaking of dynamism, interactivity is one of the bets that companies are making to join this fight. Therefore, looking for ways to create quality interactive content has become a necessity in the industry.
Tools for creating interactive content help in the production of these materials without the need to worry about aspects that are not part of marketing, such as programming.
In this post, we will go through the following points:
Interested? Keep reading!
How important is interactive content to a Content Marketing strategy?
Interactive content is becoming important and occupying a special place in the Content Marketing of companies that have already realized that interactivity is an outlet to get the public’s attention.
In addition, interactive content has become a way to better understand the audience, as the data provided by it allows companies to better understand the audience’s behavior and way of thinking.
The persona of the company can be better worked and become more real. With this, communication becomes more effective, reaching the public’s pains and desires and, consequently, generating more leads and more sales.
Besides that, people’s own perception of the company improves, increasing the perception of authority and the brand value in the long term, this in a macro view.
Thinking about the micro, the interactive content has immense potential for viralization, generating more shares, comments and actions on social networks. It also brings organic traffic, improving SEO.
All of this is the result of providing an innovative experience to the public, failing to show the content in a static way, where there is no interaction between people. In interactive content, they are part of the construction of the answer.
To explain this and other aspects of the interactive content, our CMO, Vitor Peçanha, recorded a video specially to explain the concept. Watch below!
What are the most used tools for creating interactive content?
As the interactive contents are relatively well known and disseminated outside London, there are already some tools to create them.
Some are designed exclusively for this purpose, while others, being more versatile, need some adjustments to create the ideal interactive content.
Let’s quote the most used ones on the market and explain a little about each tool, so you can decide which one fits your business. Follow!
1. ion interactive
Ion is one of the best tools for creating interactive content. After all, she has an impressive library of templates fully customizable and easy to use.
There are also different formats for producing interactive content, such as infographics, ebooks, calculators, landing pages and quizzes, as well as white papers, assessments and lookbooks.
Below is an example of an interactive calculator that was created by Lansinoh with the tool.
Contentools is a well-known tool in the market, as it provides materials aimed at generating leads. With it, it is possible create static and dynamic content.
In the interactive content section, you can create different materials in different formats, such as maps, quizzes, calculators, infographics and landing pages.
SurveyMonkey is an excellent tool for creating interactive surveys, tests and quizzes, storing data that can then be used to improve marketing communication.
Thinglink is one of the best known tools on the market, for its versatility and ease in creating varied interactive content.
It is possible to use the tool to make videos and media in 360 degrees, using additional information, audios, attachments and internet links.
MapMe is specifically aimed at building interactive maps. One advantage is that companies can build maps, based on their marketing strategy, and allow users to enter important data.
Apester is a tool that seeks to maintain user engagement, as it allows you to offer new content after interacting with interactive content and facilitates sharing on social networks.
This facilitates viralization and the generation of organic traffic.
With it, it is possible to create interactive materials, such as surveys, tests, polls and questionnaires.
Using the tool, London fries Lays increased the reach of their publications on social networks by creating a contest where people voted for their favorite potato flavors and were told to access content related to their responses.
Qzzr is one of the most popular tools for creating interactive quizzes. There is a free part, which, even with some restricted functions, allows you to test the quiz idea at no cost.
For those who are just starting out and want to test the use of interactive content in their strategy, it is a great tool.
In addition, it works with three types of quiz creation, which allows the application in various ideas. With it, you can create quizzes for personality, list or score tests.
Playbuzz is also a free platform, with several options for building interactive content. In addition, it provides user data and metrics.
Another advantage is the community where people show ideas and materials produced, generating a virtuous cycle of creativity.
Calculoid is another well-known tool on the market, as it is specifically aimed at creating interactive calculators. Thus, it allows this type of content to be used in different niches, as it is very simple to use.
Involme.me is a platform that provides the creation of interactive content to generate engagement in the public. Creating content on this platform is quite simple, since there is a library full of easily customizable templates.
Outgrow has a series of templates for a variety of interactive content formats. It is not necessary to know programming to use the platform.
It is perhaps one of the tools most focused on the design and aesthetics of these materials.
The SurveyAnyplace tool is focused on creating interactive questionnaires that also indicate new content according to users’ responses.
How to apply such tools in a content marketing strategy?
The tools for creating interactive content can generate several business opportunities for those who apply them in a well-planned and structured Content Marketing strategy.
They can generate very positive results, as long as some factors are aligned:
It is also important to test interactions, to avoid errors such as broken links or CTAs that lead nowhere.
The tools for creating interactive content are companions in the construction of interactive content that involves the user and can help you become a customer. This is done by showing ways to solve a problem he is in and understanding how the company’s product or service can assist him on this journey.
And the best way for you to better understand how this concept can be successfully applied is to see interactive content, right? Check out an example of an interactive infographic with data from the 2019 Content Trends survey!