13 creative ideas to keep your brand always innovative on social media – WAU
Being on social media is one thing, but making an impact on them is quite another. Which group will your brand be part of? The answer depends a lot on your ability to adapt to use the resources that each network offers in the best possible way and your ability to innovate in the midst of […]
Being on social media is one thing, but making an impact on them is quite another. Which group will your brand be part of?
The answer depends a lot on your ability to adapt to use the resources that each network offers in the best possible way and your ability to innovate among so many companies that seek to stand out.
In addition to competing for attention with other brands, there is also the challenge of maintaining several social profiles at the same time and innovating in all of them without losing the brand identity.
Do you want a “helping hand” to solve this problem? Then you will like to see the 13 creative tips for maintaining innovation on social networks.
1. Follow an editorial calendar
The editorial calendar is the most efficient way to organize your publications on social networks and is essential to keep innovation always on the rise.
Just a quick look at the calendar is enough to see if it’s being too repetitive on shared links or content format.
It is true that maintaining consistency is important, but failing to innovate is very expensive in terms of reach and engagement.
Finally, the editorial calendar also makes it easier to plan special content for important dates.
2. Bet on user generated content
Instead of posting just what your in-house team produces, why not kill 2 birds with 1 stone when betting on user-generated content?
In addition to decreasing the work of your team, this attitude also increases the engagement of the public with the brand and has an even greater potential to generate results as conversions.
Best of all, it’s not complicated to apply this tip. Some options are:
- monitor positive mentions of your brand and republish them on your page;
- ask followers and fans to send photos, videos or messages (you can use a hashtag for this).
3. Make live streams
The power of videos in marketing is increasing, and your social networks cannot fail to use this feature.
One of the most popular ways today is to broadcast live to your audience.
People already like videos, but knowing they are being broadcast live gives a new dimension of curiosity and activates mental triggers, such as urgency and loss aversion.
That’s because when social media notifies your followers that the broadcast has started, they’ll want to know what is being shown in the video – and it has to be right now.
This also makes live broadcasts a great way to “steal” the audience’s attention from whatever else they’re currently doing.
4. Publish visual content
In a place full of billboards, what effect will a message written on the wall have? To impact a mass of people, none. So it is with social networks.
The public loves visual stimuli, and brands have realized this a long time ago. The result is more and more eye-catching news feeds.
In the case of networks like Instagram, images and videos are mandatory; the text that is optional.
Publishing visual content has become essential.
Time and money spent cultivating a brand that no one notices is not exactly the best example of innovation.
5. Poll your audience
There is no better way to maintain innovation on social networks than by interacting with your followers.
What they have to say is valuable to your brand. You just need to know how to listen and be willing to apply what you learn.
Creating a poll allows you to do this in a simple and fun way. But here’s a word of caution: balance.
It is important not to fall into either extreme.
The first would be to ask only random questions, with no relevance. This would give the impression that the poll was made just to follow fashion, not to generate value.
The second would be to question the public with many questions, and always on deep topics.
Prefer the middle ground, asking what type of content the audience wants to see on the blog, among other similar things.
6. Use in a good mood
Emojis, GIFs and memes deserve a place in the sun in your marketing strategy.
As much as it is a business profile, it is important to take into account the environment, which is relaxed by nature.
One of the slogans of the internet is “the banter never ends”. So, take advantage of this whenever possible and put good humor in your publications.
This humanizes the brand and brings people together, in addition to increasing engagement when the post is well done.
Just remember to have moderation and not go around provoking all competitors or making fun of delicate topics.
7. Interact with other brands
It is not every time that we see brands interacting with each other on social networks, which ends up being a good opportunity to draw public attention and innovate without much extra work.
Many companies take the opportunity to mark others when they form partnerships or even to launch public challenges in the rare cases of open rivalries that exist in the world of marketing.
8. Run contests
Who doesn’t like to participate in fun actions and compete for prizes? It is no wonder that contests are among the main ways to engage followers on social networks.
According to Tailwind, Instagram accounts that run contests grow 70% faster, and 91% of posts with more than 1,000 comments are related to contests.
To run a contest you only need the following:
- an award to motivate participation;
- terms and conditions to regulate the contest;
- some contact channel to answer questions from participants;
- the action that the participants must take (it can be related to generating content, which will help you to apply tip № 2).
9. Respond to user reviews
A brand on social media does not live only from compliments and legal posts.
Even if you have a nice presence, which can engage fans and impact the desired audience, it is inevitable to face criticism occasionally.
The way you react to this type of situation makes all the difference.
Ignoring is not the best solution, as it gives the impression that the brand does not care about the needs of customers or that it does not like to receive contrary opinions.
Responding with irony is even worse.
Try to direct the service to a private conversation or show yourself open to solving the problem promptly.
10. Use chatbots for messenger
For some time now, social networks are not only content sharing channels, but also customer support.
With the advancement of digital transformation, chatbots emerged, robots that automate customer service and allow you to provide quality support 24 hours a day.
Chatbots guarantee the quality of service and allow you to serve a large number of people without mobilizing any attendant, which will give you more time to focus on the content strategy.
If you want to understand more about the subject and find out how it can be a differentiator for your brand, check out the Chatbots e Marketing ebook.
11. Curate content
Instead of sharing only the content that your brand produces, it is worth taking the time to curate content and present different materials, but still relevant to your interests, to your audience.
This also opens the door to apply tip # 7 and tag people whose content you are sharing.
This creates value for your followers, for those who created the content and for your brand, which positions itself as an authority and also forms new spontaneous partnership relationships, which may even generate co-marketing opportunities in the future.
12. Take insights from metrics analysis
Analyzing the metrics of your social profiles may seem like a chore, but the truth is that the data hides powerful insights that can greatly strengthen your strategy as a whole.
Obviously, you need to know how to track the right data and understand what they indicate about the business.
Based on the analysis done, you will have greater clarity to make decisions related to factors such as:
- posting frequency;
- types of content you should share;
- best times to reach a larger audience.
13. Offer exclusive benefits
Do you want to ensure that your audience remains loyal on social networks, even if they already follow your blog or consume your products?
Offer exclusive benefits, which are not given in any other brand communication channel except on these networks.
The chance that followers will remain attentive and engaged in order not to miss the next round of rewards is great.
What kind of benefits could you give?
Discounts on new products, invitations to events, exclusive content and chat sessions with members of your team are relevant to the public, while reinforcing the power of influence of the brand.
Maintaining innovation on social networks can become almost impossible if your brand is not up to date with the best practices in the market and with the resources that each network offers.
So, in addition to following the tips you saw here, be sure to follow the news and test your own strategy.
Do you want to better plan your social media marketing strategies? Download now our complete kit on the subject and strengthen your brand even more!
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