13 incredible Gmail plugins to optimize your productivity and results – WAU
Plenty to do? We have separated the 13 best Gmail plugins that will facilitate your day to day and optimize your productivity at work!
It is not new that e-mail marketing is one of the most indicated and used digital marketing strategies by companies, right?
The advantages of this channel reinforce this premise, such as the low cost of campaigns, highly segmented mailings, direct communication and the gigantic universe of active email accounts in the world (2.6 billion in 2016, according to a report by the Radicati Group).
Only in Gmail, which is the focus of this text, were over 1 billion users until February 2016, according to the Statista portal. Therefore, it is a penetration that reaches more than 1/3 of the global email accounts.
If you are part of this cluster and, more than that, you use Google’s email provider as a marketing tool, then you need to know the main Gmail plugins.
After all, it’s harder to reach your marketing goals and objectives if you use Gmail in its most basic version. For this reason, we have selected 13 plugins that can be very useful to extract more results from the service and improve your productivity. Stay with us!
Boomerang is a plugin used to schedule the days and times for sending and receiving messages.
It is a function similar to the scheduling of posts for Facebook. You can choose both the options for future dates, as in 4 hours, 2 days or 1 week, or specify a day and time to schedule your shipments.
The tool also allows the creation of reminders for you to forget to send or reply any e-mails.
With these functions, you no longer need to be tied to schedules. It will be possible to schedule, for example, all shipments of a day or a week in a certain period of your business hours.
There will also be no need to interrupt other tasks to see each e-mail that arrives at different times in your inbox. You can schedule receipts for one or a few specific times of the day.
Yesware is a tool for monitoring outgoing e-mails and managing relationships with your contacts.
But what interests us most, in this plugin, is its ability to measure the performance metrics of each shipment, such as message opening, reply, attachment and click-through rates.
This allows you to discover, for example, the title templates that generate the most openness, the types of e-mails that provoke the most responses and the content that most convert.
In fact, the tool can give a little boost to this optimization of messages, since it is able to save each template used in your shipments. That way, you don’t risk losing or forgetting the email templates that generate the most results.
Did you have any idea of the power that a professional signature in your email has on the public?
You may not have given that much importance yet, but once you get to know WiseStamp, you will probably change your mind.
This plugin offers a series of templates and an editor for you add whatever you want to your email signature. To be more specific, elements such as:
- your photo;
- the company logo;
- physical address;
- website or blog;
- links to profiles on social networks;
- links and thumbnails of posts on social networks;
- CTA buttons to follow your profiles or your company’s pages on social media;
- a brief description of your personal presentation;
- promotional banners, etc.
Important detail: According to WiseStamp itself, users with a photo in their signatures get 32% more responses than if they didn’t add an image.
Newton is one of the most complete email management and monitoring tools. It gathers some characteristics that we have already seen in this text, such as scheduling shipments and receipts and tracking shots.
However, we will highlight one of its main differentials: its integration with other productivity and task management applications.
For example, if you receive a task from your manager or a customer order via email, this action can be sent, in two clicks, to platforms such as Evernote, Trello, Salesforce, Zendesk and Asana. This integration takes place without the need to close your inbox.
Another interesting point about Newton is that you can undo email submissions. This function is very useful in cases of errors caused by haste, forgetfulness or inattention.
Unroll.me is a plugin that will help you organize your inbox a lot. Its function is very simple: to help you choose whether or not to continue receiving the emails from the newsletters to which you subscribe.
In addition, subscription lists that remain active can be grouped into different categories and folders. The goal is to make your content combined and received in a single email.
Messages that don’t interest you will no longer be received. The ones you want to receive will not need to arrive at different times and, therefore, fill up and disorganize your email.
Anyway, when using this tool, you can save a lot of space in your inbox and find important emails more easily.
Streak can be understood as a CRM, a customer relationship management system, made especially for Gmail.
Through this tool, you can manage sales cycles, track and edit your contact information, support your customers, monitor the audience’s interaction history with other shipments, in short, everything a CRM system does, only fully integrated with Gmail.
One of the features of this plugin is that it can divide your inbox according to the stage of the sales funnel your contacts are in, that is, one column for leads, another for hotter leads, another for customers , etc.
One tool that will also help you to organize yourself better with your emails is FollowUp.cc.
As the name implies, this plugin has the function of assisting in the monitoring of messages. Through it, it is possible create reminders so you don’t forget to do some important follow-up.
For example, when you send an email to a qualified lead, the tool offers the option to create an alert for a future date. So, even if your inbox batch again, you will be reminded to continue that contact.
Your work becomes more organized and you lose less business opportunities.
Less important messages are also addressed in FollowUp.cc. Through the plugin, you can classify them as low priority emails. With this, the tool will alert you as soon as the most priority messages are answered.
In short, this plugin will help organize your inbox by setting priorities for your dialogues.
Rapportive is an add-on for Firefox and Google Chrome browsers that acts as a plugin for Google’s email provider.
Your role is to present, on the Gmail sidebar, the LinkedIn profile of the contact to whom you send the message.
Basically, Rapportive is a tool that makes integration with the largest social network for professional relations in the world.
But what is the advantage of this? It is the ability to quickly access relevant information from the people with whom you interact.
Data such as current or former job, academic background and profiles on other social networks can be viewed without having to open a new tab just to log into LinkedIn.
They can make it easier to segment shipments and personalize messages. This helps to create more proximity and, consequently, to improve the relationship with the contacts.
The Assistant.to plugin acts as an assistant that helps you book and remember important meetings scheduled by email.
The use of it is very simple and follows 3 basic steps:
- When you reply or write an email to someone with the intention of scheduling a meeting, you must click on the plugin icon, which will appear in the lower right corner of the sending screen;
- You will then need to define a title, location, description, duration and times available on your calendar for the meeting. Right after, click on the “Insert Times Into Email”To include time options in the message;
- Finally, send the email and wait for the contact to confirm, refuse or request a new occasion to hold the meeting.
When you send the time options, the recipient of the message can click on one of them and automatically confirm the meeting. You will receive notifications for both confirmations and meetings when they are close to happening.
Other advantages of Assistant.to are the end of double appointments (thanks to the automation of scheduling) and the memorizing your favorite places and times, which helps to decrease rework over time.
The ToutApp is a sales cycle management tool. The goal is make your sales team convert more, also by email.
It has features seen in other plugins on this list, such as email tracking and integration with apps like Salesforce, Microsoft Exchange and CRM systems. The difference is that, in this tool, you can take much more advantage of these aspects, since it is a more technically advanced plugin.
But still, we can highlight relevant features of the ToutApp. One is that the monitoring is done according to the person and not the email. This allows an individual analysis of what usually generates engagement or indifference in your contacts.
For marketers, there is the advantage of triggering campaigns automatically or semi-automatically. In fact, the delivery rate through this tool is high, thanks to its high-performance servers.
Because it is a little more complex, it is indicated that the ToutApp is used by marketing and sales teams and not individually.
11. Offline Gmail
Gmail Offline is the solution for marketing and sales professionals who suffer from instabilities on the internet or very slow connections.
This plugin, like Rapportive, is a browser extension (in this case, only for Google Chrome) that works in sync with Gmail.
This application allows you to have access, save and reply to messages even when offline. E-mails will only be sent as soon as your connection is re-established.
The app is very light and uses an interface similar to that of Gmail for tablets. Features that are not very useful in an environment without internet, such as chats, are not covered by this tool, which makes its use faster.
Anyway, your focus is precisely on what matters most: reading and sending messages.
12. mxHero (Mail2Cloud)
MxHero is a tool that will help you save space on the Gmail server.
Its function is to store, automatically or not, messages received in the cloud, through integrations with OneDrive, Google Drive, Dropbox and other platforms.
With this plugin, your inbox will be cleaner visually and also more secure. After all, you will ensure that copies of important emails are saved in other locations, reducing the risk of loss due to lack of back-ups.
If you saw the prefix of the plugin name and thought it had something to do with Snapchat, then you’re on the right track!
The operation of Snapmail is not surrounded by any mystery and reveals the similarity with the famous social network: it can send self-destructive messages from a time pre-programmed by the user.
This can be very useful when you need to send emails with more sensitive and confidential information to your contacts. On the other hand, it can also be interesting for sending flash deals and discounts.
Just a detail: This tool is only available for the Google Chrome browser.
Gmail plugins will make your experience with Google’s email provider more beneficial. They are able to add resources that will make their work more organized, intelligent, economical and, above all, productive.
Features such as scheduling shots, CRM, tracking shipments and managing sales cycles are just a few examples that will make your inbox more professional and complete. Anyway, it is a Gmail better prepared to deliver good results in your email marketing strategies.
If you are interested in the improvements that plugins will bring to your Gmail account, you will also enjoy checking out the 29 most important Email Marketing Tools you need to know about!