13 strategies for having a successful blog – WAU
Your New Year’s promise is to create a successful blog, but are you there, thinking about how to do that? Have you looked at several celebrity blogs, taken some ideas, put something on paper and still not moved? Doubts arise and you don’t have the answers? Yeah, creating a blog takes time […]
Your New Year’s promise is to create a successful blog, but are you there, thinking about how to do that?
Have you looked at several celebrity blogs, taken some ideas, put something on paper and still not moved? Doubts arise and you don’t have the answers?
Yeah, creating a blog demands time and dedication, mainly because you’ll have to create a lot of quality content to stand out on the web and earn your place in the sun.
But if you don’t start now, you will never get there.
So check out these 13 strategies we brought you, get your hands dirty and London your ideas over time.
When you least expect it, you will be just like us, with a 1772% growth in just 12 months!
1. Start with the platform
The options are several for you to create a blog: Blogger, WordPress, Tumblr, Medium and now even Linkedin is entering this generation of content, with Linkedin Pulse.
But which one is the best?
Due to the possibility of customization, applications that you can add, usability, responsiveness and support, without a doubt, WordPress is the best choice.
You can add pages, change the layout, in short, create a blog that is your face.
Blogger is also a great platform, but the customization options are much more restricted. The rest of the options work almost like text editors. You can even insert images, but it doesn’t have many features to add that special touch to your content.
2. Define your personas
A blog is an inbound marketing and content marketing strategy, so it must be targeted to your personas. Who do you want to attract with this blog? Why? What are the characteristics and behaviors of this audience?
Defining the personas of your content marketing strategy is essential for you to create the right content, which will leverage your blog.
It is through this knowledge that you will determine the themes, the keywords and the goals of each content produced.
3. Have a goal
The question is simple: why do you want to have a blog?
Do you want to generate authority, make money on the internet, attract leads and customers to your company, generate business, exchange ideas?
The objective is what will guide your entire strategy, from the conception of the content to be published to the measurement of results.
4. Do your content planning
We are in the most important part of being successful with a blog in 2016. Creating content at random, without a consistent intention, will not help you attract readers. what do you need to do?
Define the keywords that your audience uses most to search for content similar to the ones you intend to publish.
Around these keywords, identify topics that you want to work on the blog and that are relevant and useful to your audience.
Then, define what type of content you will create (blog posts, infographics, images, videos, e-books, etc.) and create an editorial calendar, that is, a schedule of posts.
5. Go beyond the basics
Since we got into the “content types” theme, to create a successful blog, go beyond the basics.
Create posts with 500, 1000, 2000 words; turn a blog post into a beautiful infographic; use your speaking skills to record a video; invite a friend to a guest post.
Moral of the story: blogging is not just creating texts 500 or 600 words.
It means understanding the need for your personas and transforming the responses into attractive, intelligent content that involves not only reading lovers, but video aficionados, image curious, numbers crazy.
6. Use authentic images
Even though there are dozens of free image banks, it is practically impossible not to find half a dozen blogs with the same images. If you want to really stand out, get people’s attention, use images authentic.
No, you don’t have to be a designer for this.
You just need to know the right tools to edit “popular” images and turn them into unique images. One of these tools is Canva, where you can edit photos and make amazing creations (even without any talent).
7. Stick to SEO
Another ally that you cannot miss for you to have a successful blog this year is the IF THE, or Search Engine Optimization.
If you haven’t heard of it yet, we have a comprehensive SEO guide for you to learn more about this strategy.
Returning to the subject, it is with SEO that you will make your blog more attractive to search engines, climbing the steps of the glory of being on the first page of Google.
But don’t rush, it takes some time.
8. Embrace email marketing
Do you have a consistent contact base and are interested in your content? You don’t have, but you want to build
So you cannot leave out email marketing, as it is essential to spread the content of your blog and attract people’s attention to what you have to say.
When a visitor leaves a contact email or signs up to receive updates from your blog, it means they have a real interest in what you are saying.
Therefore, you are more likely to share your content, comment with others and give that little help in visibility of your blog.
9. Marry social media
Do you want to have a successful blog but don’t like social networks?
Review your placement! Social networks are the voice of your blog, that guy with a megaphone who keeps announcing his valuable offers.
If you don’t distribute your content to them, how will people know what you’re doing?
Of course, there are other ways to promote your blog content, but take a few seconds to think: Facebook alone has more than 1.5 billion users. Add to it the other billions of users of Twitter, Linkedin, Instagram, Pinterest, Google +, among others.
No other tool has the ability to sharing and viralization that social networks have, therefore, it is essential that you become active (and a lot) on these platforms.
Download our free Social Media Marketing Kit
Learn everything you need to know to be present on Facebook, Instagram, LinkedIn, Twitter and YouTube!
10. Dialogue with your readers
It may seem, but the blog is not a unidirectional communication vehicle, where you speak, speak, sometimes listen but never give feedback.
That’s why they have that field down there, called “comment”, “leave your opinion” etc.
Since you are sharing knowledge, views, opinions, you have to give people the right to express themselves as well.
And you have a duty to dialogue with them, interact, respond, motivate, mediate. Why? Because otherwise they will leave, lose interest, go to talk to other people.
The internet is full of interesting people to talk to, so be one of them you too.
11. More engagement, less metrics
The search for success can often blind you to the main purpose of your blog.
When the number of visits becomes more important than the quality of interactions, than audience engagement with the content you share, you can be deflecting the real path to success.
What we mean is that metrics are important, but engagement is even more so.
The quality of the relationships you establish with your readers must always come first. Again, why?
Because long-term relationships generate more results over time. Because an engaged reader will share your content if he’s really good, will give feedback when he thinks you’re wrong, will contribute to your professional growth.
It’s the same story as social media. What good is having a million followers if only 10% of them actually interact with you? Some metrics are illusory, so focus on engagement.
12. Spread sharing buttons everywhere
Visibility, who doesn’t? A successful blog is appreciated by many people, but how are you going to reach this audience that doesn’t know you yet? Encourage your readers to share your content by inserting social sharing buttons.
At the end of each post, in email marketing, in your own email. Remind the reader that it is only 1 click, it will not hurt and will help you. Maybe even helping other people with the knowledge you are sharing.
13. Measure the results
Metrics? Yes, metrics!
How many leads did you generate, what is the level of engagement of your audience, what content performed better, what was the ROI of your content strategy.
Measuring results is learning from successes and mistakes, making the necessary adjustments and continuously improving.
With some data you can understand what are the most frequent problems of your audience, what type of language they prefer, post size, content format, among other data that will help you to improve continuously.
All the tips are there, now you just need to roll up your sleeves and start producing your blog.
To end our conversation, let’s leave the golden goose here: how we increased our organic traffic by 1772% in 12 months.
It is not at all difficult, try to set goals and objectives and work hard to achieve them. We did it!