15 experts from leading Startups indicate their 44 favorite Marketing, Management and Sales tools – WAU

We spoke with 15 experts from some of the main Startups in London who indicated their favorite marketing, management and sales tools. You can also check out a spreadsheet with 200 tools that can enhance your strategy.

The era of manual data processing is over. If your company does not use tools to compile data, manage tasks and people, automate processes and to communicate quickly and easily, you are behind your competitors.

Thinking about that, we invite a dream team of Marketing, Management and Sales professionals, to indicate to us which tools they find essential or great differentials in their areas.

The suggestions they give here can be valuable for your strategy!

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Marketing Tools

Bernardo Jaber: Marketing Manager at Xerpa

1. Zapier

Zapier is a tool for integrating activities between different Marketing, communication and management tools.

The platform allows you to configure integrations between, for example, a pop-up tool and your marketing automation tool, automatically passing the leads generated from one to the other.

Save time and make sure you are enjoying every lead generated with a lot of sweat!

Be sure to check out our text on how to use Zapier in your content strategy.

2. Adespresso

Great tool for those who make ads on Facebook. It allows you to perform A / B tests and develop paid media strategies with a focus on different segments.

Optimize your ads and track the results of your campaigns with ease.

This tool is suitable for anyone who wants to take their Facebook Ads strategy to the next level!

3. PushCrew

This marketing tool delivers content through push notifications to the user. Thus, it receives content notifications directly on the desktop or mobile phone, without having to access websites or applications.

This dynamic allows you to impact a large number of users and gain valuable clicks that can generate traffic, conversions and even sales opportunities.

4. SEO Smart Links

This WordPress plugin can be a great facilitator in your SEO strategy.

The tool allows you to insert links to other content of yours based on the words and phrases of your posts, in addition to offering functions for building external links.

SEO Smart Links is a great tool for link building and improving the internal connection between your pages. If you’re looking for first place on Google, it’s worth a try!

Pedro Filizzola: CMO at Samba Tech

5. Hellobar

Tool widely criticized for being invasive, but with undeniable results.

Used on the Samba Tech blog and also here on the Content Marketing blog, Hello Bar is one of the best alternatives to increase your email base.

Want to try the tool? Use our affiliate link and receive 1 month free access Hello Bar. Just register here.

Remember: you should always try to capture as many contacts as possible. For that, the big tip is to build relevant offers and mainly contextualized with what the user is reading and accessing.

Diego Cordovez: CMO at Meetime

6. SEMRush

One of the most complete tools for developing and tracking an SEO strategy, SEMRush allows you to map keywords and outline content strategies on top of the actual search intent data of Google users.

With it you have a reliable source of number of searches for each keyword, in addition to being able to closely monitor the performance of your campaigns.

In addition, it is now possible to use this tool to build paid media strategies. Mapping your competitor’s ads and identifying possibilities and gaps can help your business appear to the right person at the right time.

7. RD Station

The Marketing automation tool most used by London companies, RD Station allows you to control your contact base, create landing pages, email marketing campaigns, marketing automation flows, in addition to monitoring your main metrics.

With these and other features, RD provides a basis for the development of a complete Inbound Marketing strategy and is an important step if your company wants to have control over its actions in the market.

We have made a complete guide for RD Station, if you are thinking of deploying this tool in your company.

Juliano Ferreira: Head of Inbound Marketing at Hekima

8. Yoast SEO

WordPress plugin, Yoast is fundamental to make your blog look more “friendly” to Google.

This tool helps to identify points of correction and improvement in your pages.

Aspects such as number of keywords, slugs, meta-descriptions, alt texts, among many others are barely visible to us, but crucial to Google!

If you want to appear on the first page of Serp, or look for that first sweaty place (and who doesn’t), Yoast can help you.

And to guide you on how to use this tool, we have a complete article for those who want to get the best of what it can offer to your blog.

9. MailChimp

This tool emerged as a way to build email lists and set up and track mass shots.

Today MailChimp is already able to go beyond email marketing and offer features that, in a way, bring it closer to an automation tool.

With the possibility of creating Landing Pages, the tool is already able to capture and store contacts through its own system.

This, in line with email marketing features, makes MailChimp a great option for companies that are structuring their Marketing strategy. And the best: it’s free!

You can see a complete guide to this tool here.

10. Google Analytics

Free tool offered by Google, Analytics is indispensable for any company that cares about the effectiveness of its website or blog.

With a wide range of features, this tool allows you to track your main metrics, traffic sources, user behavior, conversions, and even generate reports with your main KPIs.

Although not so simple to master, Analytics is paramount for any digital marketing strategy.

So we have a complete guide that will help you understand how to get the most out of this super tool!

11. Typeform

I wanted to start by making it clear that Typeform has already helped Websites Are Us generate over 32 thousand leads!

Any tool that has this potential deserves attention. Typeform is a form creation platform and offers several features that can help you to better know your audience while generating contacts.

With the possibility of adding Typeform to Analytics and integrating it with your automation tool through Zapier, you will be able to track all metrics on your form and the leads generated by it.

12. Google Trends

Another tool for the Google account, Trends is a great way to track, research and compare subjects through the amount of research it receives.

Despite not having a very high level of detail, it is a valuable tool for identifying gaps and possibilities for guidelines and actions. In addition to being free, it is very intuitive and easy to use.

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Werik Gonçalves: Developer and UX Designer at Websites Are Us

13. Google Tag Manager

Google Tag Manager allows you to create and manage tags on your website, without having to access the source code, through an intuitive and simple interface.

This tool works great for mobile devices, and works in conjunction with other tagging tools. Free and reliable, this tool is very suitable for developers in the field of Marketing.

14. Figma

Interface design tool that allows more than one designer to work simultaneously. In one test, 40 designers came to work together on the platform without loss of performance.

With project division resources, Figma is already consolidating itself as a platform that deals with design from a new perspective, and is a good tip for those who need to manage complex projects.

15. Invision

With a focus on prototyping, but with options that cover the entire design process, Invision helps from small companies to giants like NetFlix and Uber.

Allowing design teams to interact about a project within its platform, this tool helps to validate and put ideas into practice in a practical and quick way. Group your projects and exchange suggestions and feedbacks to develop projects in a more assertive way.

16. Hotjar

Complete heatmap tool, allows you to analyze the way users interact with your site. Understand where visitors are clicking, hovering and where they are scrolling on your page.

Make more assertive decisions regarding the design of your page with accurate data on how it is performing, and improve your website’s performance!

17. WAU Convert

Plugin for WordPress, this tool allows you to control the posting of banners and CTAs on your blog. Allowing you to run the entire process through WordPress itself, you don’t need to have code knowledge to publish and track the results of a CTA.

Organize your banners by category and publish to several posts at once. Track everyone’s results through your Google Analytics dashboard. Optimize your conversions with this tool developed by Websites Are Us!

Samuel Liberato: COO no Bume

18. Intercom

Through advanced segmentation Intercom allows you to communicate with the customer at any stage, whether for sales, marketing or support.

You can make personalized email or chat campaigns. In addition, there is a section of articles so that the most frequent doubts are solved with explanatory content, reducing the need for a large support team.

19. Campaign URL Builder

With this tool from Google it is possible to create parameters to crawl a URL. That way, by accessing Analytics you will be able to see which links are driving traffic to each page of your site.

Thus, it is possible to obtain specific metrics for each marketing action: email marketing, guestpost, ads, pop-up, etc. With individual data, it is easy to measure each action more precisely, determining which ones are giving the most results.

Management tools

Rafael Damasceno: CRO Evangelist at Supersonic

20. Basecamp

Project management tool, Basecamp offers several functionalities that help to organize tasks, files, meetings and communication in one place.

All this, combined with a friendly interface, keeps Basecamp as a highlight, even in an area where a good competitor appears every day.

Using a tool like this can decrease downtime on a project, increasing productivity and generating better results.

21. Pipefy

Productivity management platform, Pipefy is a great solution to generate more results in any area of ​​your company.

Inspired by the Kanban model, the platform works based on a track of activities, and has features that help to identify delays and gaps in production. Pipefy’s great differential is its versatility, satisfying totally different processes satisfactorily.

22. Airtable

A mix of Excel with a database, Airtable is a data management program that includes companies of all sizes and segments and is even used to manage individual activities, such as diets, tasks and more.

With spreadsheet features but with a practical and modern look and usability, this tool allows you to transform data into graphs, galleries, forms, Kanban boards, among others.

Guilherme Mendes: COO in 12 Minutes

23. G-suite

The Google application group is an excellent way to align and maintain the organization even in large companies.

The G-Suite is composed of applications from:

  • communication and connection, such as Gmail, Calendar and Hangouts;
  • creation, such as Docs, Spreadsheets, Presentations and Forms;
  • and storage, like Drive.

In addition, it offers other features that allow you to integrate and organize a company in one place.

Tip: Google Inbox is a valuable tool for managing your email inbox. It allows you to schedule emails to be dealt with at the right times, set up activity reminders and many other functions that can make a busy day an easy task!

24. Evernote

A tool for capturing, organizing and sharing notes, Evernote works very well to not let you forget anything.

If you had a insight, whether during a meeting, while having a snack at night or in the middle of a huge task, this tool makes it easy to record and review your notes.

Evernote also allows you to create personalized notes, with images, data, tables, links and audio recordings. Quite complete, isn’t it?

25. Trello

Trello is another great option for managing tasks and ideas. The tool, which works based on the Kanban model, has several features that can help you organize both your individual and professional projects.

The tool allows you to organize ideas and insights, list tasks to do, in process, done and depending on something or someone to proceed.

Organize your work routine, studies or tasks with this free app!

Renato Mesquita: Head of Marketing at Websites Are Us

26. Convenia

A tool that centralizes all the routines of the Personnel Department, Convenia is a great tool for managing employees.

Organize, automate and manage all admission to dismissal routines, integrated with your accounting and your benefit operators.

In addition, this tool allows you to manage benefits, vacations, time, in addition to generating data and reports on the information of your employees. Save time in managing people!

Rodrigo Nascimento: Founder at Buscar ID

27. RunRun.it

Tool for managing tasks, projects and workflows, RunRun.it is very efficient in managing the time of each person on the team. At Buscar ID, this tool is used to understand which jobs require how much time from each professional.

This information can help you both manage ongoing projects and set deadlines and schedules for future tasks, improving your processes and achieving more assertive results.

28. ID Control

Great tool to centralize data captured by different tools, such as Analytics, RD Station, Adwords, Search Console among others. It allows you to track results much more quickly and make correct and quick decisions.

Very valuable tool for analysts and managers, as it provides you with a wide variety of data on one page.


Maria Clara Ribeiro: Sales Manager at Websites Are Us

29. Hubspot

The most complete marketing automation tool on the market, Hubspot can be a powerful way to boost sales, especially when paired with a good Marketing strategy.

This tool allows you to map the paths that visitors take on the site until they become leads and subsequently sales opportunities.

With the functionality to create segmentations based on information and user actions, it is possible to prioritize leads that you know are closest to the purchase.

When making contact to sell, having as much information about the lead helps to present a more personalized value, and with Hubspot you have already captured this data in previous conversions.

Find out everything about Hubspot in this comprehensive guide to the tool.