15 statistics you need to know – WAU

More and more small and medium-sized businesses are adopting content marketing strategies to gain new leads and customers. The low cost and efficiency of these strategies are difficult to ignore and social media is a crucial part of the success achieved by these companies. When used well, they spread their content to a […]

More and more small and medium-sized businesses are adopting content marketing strategies to gain new leads and customers. The low cost and efficiency of these strategies are difficult to ignore and social media is a crucial part of the success achieved by these companies. When used well, they spread their content to a huge audience and spread their brand to their audience.

In 2013, 36% of SMEs attracted consumers through marketing campaigns on Twitter. Yes, they are data from American companies, but with the growth of the London market, they may well serve as a parameter for us. More and more companies are turning their eyes to Twitter as a way to generate traffic to their website. The interactions between prospects and companies are becoming increasingly significant and have an impact on the public in both positive and negative ways.

Twitter recently launched a study of 1,000 people who live in the U.S., use the platform monthly and are followers of SMEs to determine how companies interact with their audience. (You can download the survey on here) We have separated some of the best statistics from this report to show how SMEs are using Twitter and interacting with their followers.

How SMEs are using Twitter in 2014

1) 51% of SMEs use Twitter daily. (Tweet!)

2) 73% of people say they feel more confident in an SME after following their profile and reading something they tweeted. (Tweet!)

3) 57% of people discovered a new SME on twitter. (Tweet!)

4) The way most people discover new SMEs is in the “Who to follow” recommendations, positioned to the left of the profile. (Tweet!)

5) 32% of people found a new SME through a promoted tweet for the company. (Tweet!)

6) 40% of people who follow an SME do so because they want to learn more about new products. (Tweet!)

7) Two thirds of people retweeted something from an SME. (Tweet!)

8) 81% of people who follow an SME are inclined to take action after seeing something on Twitter – more than any other marketing channel – including visiting the PME website and subscribing to a newsletter. (Tweet!)

9) 9 out of 10 people engaged in a conversion with or about an SME on Twitter. (Tweet!)

10) 76% of people tweeted directly for an SME. (Tweet!)

11) 90% of those who received an answer from an SME felt better about the company. (Tweet!)

12) Of the people who noticed profiles promoted on Twiter, two thirds started following an SME because of him. (Tweet!)

13) 48% of people who saw a promoted tweet clicked on the posted link. (23% ended up buying something!) (Tweet!)

14) 85% of followers feel more connected to an SME after they start to follow it. (Tweet!)

15) The most common reason someone tweets about an SME is to share a positive experience that they had with the brand. (Tweet!)

And then?

Yes, they are statistics from the USA and American SMEs. Unfortunately, we don’t have studies like this being done in London (yet!). But we already have some examples of national companies that make excellent use of Twitter. Ponto Frio and Oi are some of them. We have even had cases of some banks responding to customers via Twitter and gaining a very positive impact.

So don’t stand still! Put your Twitter profile to work for you (if you need tips, read this article) and tell us how the experience and the results you are achieving in the comments have been!

Want to know more? Check out our complete marketing guide on Twitter!

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