176 Social Media terms you need to know! – WAU

When it comes to social networking, everyone already feels a little apt to talk. But, do you know what Geotagging is, do you invest in capturing UGC, or do you already follow the ROR metric in your business? It was with this in mind that we prepared a super-updated social media glossary that will certainly help you understand […]

When it comes to social media, everyone already feels a little apt to talk. But, do you know what Geotagging is, do you invest in capturing UGC, or do you already follow the ROR metric in your business?

It was with this in mind that we prepared a super-updated glossary of social networks that, for sure, will help you better understand the deep (and ever expanding) universe of social media (and will leave you with that little air crumbling down!).

Are 176 terms that are part of the daily life of every social media professional, and now it’s your turn to master them.

Oh, and be sure to check out our social media marketing ebook to have complete material on all networks always with you!

social media marketing kit

Check our lyrics index for better guidance in our Glossary!

1. #

Typographic sign for hash sign, known in the universe of social networks as Hashtag.

It is used to indicate relevant words within a given context, indexing it in the search directory of networks such as Twitter, Facebook, Google+ and Instagram, for example, in the form of a hyperlink or shortcut to search for that marked content.


2. AddThis

Company specializing in online tools for social media and content, including the popular WordPress plugin for sharing posts on social networks.

3. Scope of a publication

Term used to indicate how many people had access to a particular publication on a social network (mainly Facebook), being one of the main metrics evaluated in the management of social networks and for the development of new strategies for reaching and engaging the public.

4. Algorithm

Sequence of rules or formulations used to solve a problem.

This concept is used with some constancy in the definition of tools internal to Google or Facebook, for example, in which the indication of an algorithm is responsible for carrying out intelligent searches, classification of posts, segmentation of audiences, etc.

5. Analytics

The term “Analytics”, here in London, is commonly related to the Google Analytics tool, which allows the analysis of data from your websites and access to information such as number of visitors, time of visit, origin of entry to the site, etc.

Social networks, such as Twitter and Facebook, also have the functionality of internal data analysis, or analytics, guaranteeing access to your audience’s information in the accounts under your domain.

The Complete Google Analytics Guide

Understand how to use this amazing analysis tool.

6. Announcement

Ads, or Ads, are paid posts that occupy strategic places within social networks. On Facebook, they can be found in the right corner of the screen, and are organized and selected according to the user’s interests.

It is an interesting tool for the promotion of specific content on the network and, through Facebook, it is open to any user who wants to try it.

Facebook ads ebook

7. API (Application Programming Interface)

An API comprises programming standards that allow access to a specific app or software, in addition to its integration with other customized functions.

The Graph API, from Facebook, and Fabric, from Twitter, are the two most well-known and replicated social media APIs today.

8. Marketing Automation

Marketing automation refers to the use of tools that aim to automate your digital marketing processes, making the management process more organized, agile and scalable.

It can be used in conjunction with email marketing, for example, and for some social networks, it can be incorporated and assist in scheduling posts and organizing an editorial calendar.

sales and marketing automation

9. Avatar

It is the image generally used as a profile picture on the social network. Avatar can also mean your personification within the digital world, as we see in online simulation games, for example.

10. Evaluation (Facebook)

Through Facebook, it is possible to evaluate places and companies that have their own pages on the network. For this, a scale from 1 to 5, indicated by stars, is used to measure your level of satisfaction with the location.

This evaluation has a strong impact on the business image, so it is essential to know how to collect these feedbacks and turn them into competitive advantages.

11. Ask.fm

Ask.fm was one of the successors of Formspring, a very popular question and answer network in mid-2010, here in London.

The network had the model incorporated as a functionality by Tumblr, and was also well used by companies to generate anonymous FAQs, which guaranteed public engagement.


12. Big Data

In summary, Big Data indicates a large amount of complex data gathered in a given location. This information needs to be polished and organized so that only then can it be analyzed with some precision.

In social networks, it is possible to take advantage of the potential of Big Data to obtain privileged information about your audience, trends in the area and business opportunities.

Digital Transformation and Marketing

13. Bit.ly

Free website used to reduce URLs before sharing links, also guaranteeing some data for the access analysis of the chosen addresses.

14. Bio

Derived from Biography, Bio is an expression widely used in social networks (such as Instagram) to indicate your profile information.

You can include name, age, country of origin or link to the portfolio for example.

15. Block

The term “block” is best known on Twitter, but it is valid for most social networks as a synonym for limiting a user’s access to his information.

The block action guarantees the blocking of an account in order to prevent future interactions with the applicant, without limiting, however, its other functions.

16. Blog

The term derives from the words “web” and “log”, and is generally maintained by users or companies for sharing content focusing on a specific topic.

In London, we have the expression “blogging” to designate the act of posting on a blog.

17. Blogger

The term can indicate both a blogger and the free blog hosting service offered by Google. Blogger allows, through your Google account, the creation of .XHTML sites with the extension .blogspot.com, taking advantage of the integration of other Google services (such as Picasa, for hosting photos, and Google Plus , for content sharing) to increase the service.

18. Blogosphere

Term used in London at the beginning of the popularization of Blogs in the country, indicating a (networked) community of blogs around the world.

The concept was widely used by UOL Blog and, despite appearing in one or the other news, it is currently in disuse.

19. Blogger

See: Blogger.

20. Branding

Set of fundamental solutions for the nutrition and survival of a brand in the market. It encompasses all issues from its formation to its continuous management, such as visual identity, positioning strategies and relationship with the public, etc.

21. Brandjacking

It is a harmful action to any company by taking its identity online, promoting content that may dirty its image. Brandjackers use fake profiles to guarantee this type of action.

22. Brand Persona

Brand Persona is a character capable of bringing together all the characteristics and values ​​that a brand wants to transmit to its audience.

It will reflect the company’s language and tone, always adapting to the business identity.

23. Buffer

Buffer is an online tool for managing social networks capable of centralizing all your accounts in one place.

In addition to allowing the pre-definition of times to upload your posts, Buffer also guarantees the viewing of advanced statistics of the posts, providing one more point of analysis of your social media strategy.

24. Buzzsumo

Online content search and monitoring tool that allows the identification of popular topics at the moment, as well as the location of influencers in various social media.

This is a great alternative to find popular content ideas for your website or blog.


25. Campaign (Facebook)

Meeting of one or more paid ads (or sets of ads) on Facebook and the entire process that involves their publication, monitoring and management.

26. Canva

Free online graphic creation tool. It became popular for its ease of use and ready-made layouts with filters and color adjustment, brightness, saturation etc.

It allows the generation of images (already configured) aimed at different social networks, in addition to opening the possibility of purchasing stock photos for your pieces.

27. Cover (Facebook)

Cover, or Cover, is the image located at the top of a profile or page on Facebook. Currently the dimensions requested are 685 x 450px.

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By |2020-03-03T04:13:38+00:00March 3rd, 2020|Digital Marketing|