1,772% organic growth in 1 year, how is it possible and how can you do the same! – WAU
We increased 1,772% of organic blog traffic in one year. Do you want to know how we achieved this feat? I will explain exactly what happened! If you have been following our blog for some time, I believe that you may have already come across one of my articles. From time to time I […]
We increased by 1,772% organic blog traffic on one year.
Do you want to know how we achieved this feat?
I will explain exactly what happened!
If you have been following our blog for some time, I believe that you may have already come across one of my articles.
From time to time I write content to open the game with you, my dear reader.
One of the main goals that we have here at Websites Are Us is teach o Content Marketing.
More than that, we want you to learn how to get good results with your strategy.
Now you will learn a few things I did during 2015 to increase the organic traffic of our blog by more than 1,700%.
Give due attention to SEO on page
“Renato, what a bore, you only know how to talk about SEO !?”
I will be repetitive and I will start talking about the evolution of our organic traffic by the most basic point: SEO.
If you want to know every detail of our SEO strategy, I suggest you read this article here. In it I explain everything that was done in the first six months of 2015.
Going back to SEO, our Content Marketing strategy looked great, but only when you looked outside.
With more than 200 posts on our blog at the beginning of 2015, I would venture to say that 80% of our posts had several SEO flaws on page.
Little details that when optimized correctly, quickly emerged substantial effects.
Using some specific tools, like SemRush and Moz, we identified a series of SEO errors in a large majority of blog posts. Among the main errors:
- Lack of keyword definition
- Articles without meta-description
- Images without Alt Text defined
- Absence of internal and external links
- Multiple broken links and images
- Contents with more than one H1
- Duplicate Title Tags and H1
Even we at Websites Are Us, a company specialized in Content Marketing in the country, made mistakes.
We neglected basic things because we were focused on producing better and better content for our readers.
Were you able to identify a major flaw I just talked about?
For your Content Marketing strategy to be successful, it is not enough to create the best content for your personas.
Your articles should be focused on your personas’ problems and should be optimized for search engines.
This was something I learned in practice.
Content Marketing it only works when it is aligned with SEO.
What was the optimization of old content
If you are wondering what corrections were made to the content, here is the list:
- Definition of Keywords
- Changing Title Tags
- H1, H2, H3 update
- Alt text of images
- Correction of broken images and links
- Insertion of new internal and external links
Yes, it takes time and dedication. Soon you will see the results of this workforce!
Let’s go to the examples so that you can see better what I mean:
1. What is ROI? Find out if your investments are paying off
The red arrow indicates when the optimizations were made. At the beginning of February I started to fix the gaps that were making us lose a truck with organic accesses every month.
The first contents to be optimized were those that had more access and that were also the most important for our personas.
A post on ROI is extremely relevant not only for those who want to answer this question, but for anyone interested in digital marketing, inbound or content mkt.
In just over two months our post left the second page of searches for the keyword “ROI” and started fighting for the top positions in organic searches on Google.
2. What they are and how to create buyer personas
One of the oldest articles on the blog marketingdeconteudo.com, and as important as the ROI article, our article on personas needed attention.
Without proper SEO optimization he was able to stay on the first page of organic results, but we managed to reach the top position months after the correction.
I’m sure that you have already understood the importance of SEO in a Content Marketing strategy.
Despite this I will share one more result so that you can see what is possible to achieve.
3. 9 surefire tips for your customer to read (and answer) your emails always
In this other example, we managed to reach the top positions of organic searches in just over a month, thanks to SEO corrections.
This list could go on for a long time, but for now I will list only these three articles.
In addition to the correct optimization for search engines that we carry out in all blog posts, some of them have also undergone an important change: they have undergone updates to the content itself.
And now you’ve come to the next step in our strategy.
UPDATING OLD CONTENT
“Nothing is so good that it cannot be improved!”
At first glance this may seem like something so silly that you possibly never stopped to think about it.
When you look for information on Content Marketing, I venture to say that updating old content is not yet on the list of activities essential for success.
Unlike what some people might think, it is not enough to publish the content and keep the SEO up to date to occupy the top positions of the search engines.
I invite you to take a test. Search for a keyword that has a high volume of monthly searches and monitor the first 10 results for a month.
Could you tell me what differentiates content that is in the first position from the tenth?
I can say with 100% certainty that the first will be much more complete, that it will certainly comply with the promise to take a doubt or solve a problem and, most importantly, this content will be current.
Google Quality Update
In May 2015, a “small” update to Google’s algorithm generated an incredible change in search results.
Old content that occupied the first positions thanks to old links (Link Building), some maracutaias (Black Hat) or even if they were legitimate, but old content, are no longer well regarded.
This was due to the fact that the new Google algorithm prioritizes content that was more complete, current and that was not abandoned.
Quality Update took many people by surprise and in a matter of hours many of our posts had a significant change in ranking.
This was the post that clarified what was going on.
The Google Quality Update took many people by surprise and its premise was simple: to benefit the content that really helped the reader while penalizing low quality articles.
If you want to understand more about the quality update, take a look peek at this article.
Many opportunities awaited update
Unbeknownst to us since the update, our team has already updated some posts with a certain frequency in order to always deliver the best articles to our readers.
In addition to the SEO optimizations, these updates showed us that the answer to the increase in organic traffic was simple: our next goal would be to continue investing in updating old content.
At first, updates were defined according to the posts that received the most organic traffic.
After updating the 20 content that most brought organic traffic to our blog, we changed the strategy.
We focused efforts on content that had been published for more than six months and ranked 11th to 20th on Google. Our posts that fit this profile had two essential characteristics for success:
- The age of the URL (SEO)
- Potential keyword (reasonable volume of monthly searches)
- They were important to our personas
Updating content has become something so essential in our strategy that we currently separate a specific amount from the production of monthly content for this strategy.
Some of our most accessed articles have received so many updates that they currently have more than 4,000 words.
And it is now that we move on to the next point of the 2015 strategy.
FIND THE IDEAL SIZE OF POSTS
I already touched on this subject in some other posts on our blog. In this article about tideal size of a post and in this other about organic traffic you can go a little deeper.
Talking about the ideal size of a blog post is quite complicated and I will not go into this merit now. For now, I’ll just talk about what we’re doing on our blog and because it works.
Epic posts – more than 4 thousand words (Content that usually gives more results)
Returning to the reasoning, just before Quality Update came out, our most promising articles already had more than 4 thousand words.
In posts like these our team did the best job possible to produce epic articles that are able to cover the widest range of subjects that may be doubts from our readers.
Thinking about SEO, these articles are organic traffic acquisition machines.
Each of them has a huge variety of variations of the main keyword, which helps this post to get more access through different searches.
Short posts – 500 to 1,000 words
Although we are managing to obtain great results with long content this does not mean that all of our content will be this size.
As you read just now, in Google Quality Update, the algorithm started to analyze in a much more complex way the way the reader consumes the information.
This means that it is useless if I produce a 10,000 word article on a subject that can be explained in just 500 words.
This is exactly where we are today.
Now you can check the list of articles on our blog that perform extremely well (they are among the 15 most accessed monthly) that have less than a thousand words.
In these contents we are direct and explain concepts in a way quick and practical.
In this way, our readers are able to resolve their questions in a simple, straightforward manner.
Common posts – Up to 2,000 (Our default post)
In 2015 our team tested different formats, sizes and types of content in order to find what would generate a best answer for our audience.
After several tests, we found the “success formula”. But pay attention, it is what works for marketingdeconteudo.com.
I say this because possibly you must have an audience different from ours and this is just one of the characteristics that will interfere in the format we choose.
Examples of posts:
Our audience has grown and become increasingly educated in digital marketing, inbound marketing and content marketing.
This has always been the objective of our blog and that is why our production also needed evolve.
It was clear that the small contents were no longer satisfying our readers and that is why we tested the larger format. Two thousand words, so far, is the ideal size for our blog.
Articles of this size are more in-depth and, despite being top of the funnel, they have examples and other points that help readers in understanding concepts and issues in general.
Not every subject can be explained in 500 words in the same way that not every article needs 5,000 words to be dissertated.
We are reaching the end of the list!
UNDERSTANDING WHAT CONTENT MARKETING REALLY IS
What is Content Marketing in your opinion?
After everything I experienced in 2015, my opinion has matured a lot on the subject.
Blogging frequently and producing offers is a far cry from the best definition of the concept.
I managed to understand that Content Marketing is nothing more than the act of educating.
The more you strive to educate your readers, the more results you will get.
Ultimately what does that mean?
It means that it is not the number of words in a post that will define its final result. It is not the keyword you chose and neither is the cover image of the post.
To obtain real results with Content Marketing, it is necessary an incredible dedication and commitment to education. Teach people all the time. Solve problems.
When writing a post, always keep two things in mind:
- Who do I want to help with this content?
- Was I able to solve someone’s problem with this article?
Biggest draws of 2015
To conclude this article I would like to make only a summary of the main strategies that helped us increase the organic traffic of the marketingdeconteudo.com blog by more than 1,700% this year.
- Keeping SEO on page up to date
- Find the ideal size of your blog posts
- Content updates
- Educate your audience
2015 was an incredible year for our team and I’m sure you can also get incredible results with your content marketing strategy!
If you have any questions about any of the points I have listed or about any other subject, be sure to leave your comment below!
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