20 sales books to read and have a successful career – WAU
It is important that every professional in the area understands how the commercial techniques that transform business opportunities generated by marketing into sales work. For this reason, we have gathered here the 20 sales books you need to know.
Imagine the following situation: your marketing team has the objective of generating a certain number of MQLs and SQLs every month so that the sales team can make contact with them and convert them into customers.
But how does this conversion work? What types of techniques and approaches are used for part of the leads generated to become customers?
We have separated here the top 20 books capable of answering these questions, so that salespeople