22 Inbound Marketing Tools You Need to Know! – WAU

The main challenge for those working with digital marketing is to be able to measure the results of the actions taken. This is an area that offers many possibilities. However, it is necessary to develop well-founded strategies for the objectives to be achieved. In this sense, using inbound marketing tools is one of the most efficient ways to be able to show results, win new ones. […]

The main challenge for those working with digital marketing is to be able to measure the results of the actions taken.

This is an area that offers many possibilities. However, it is necessary to develop well-founded strategies for the objectives to be achieved.

In this sense, using inbound marketing tools is one of the most efficient ways to be able to show results, win new customers and educate the market.

Currently, there are complete platforms, low cost and simple to use, aimed mainly at those who have a very busy routine and need to access company numbers easily.

If this is your case, you are in the right place! We made a list of 22 inbound marketing tools that you need to know! To facilitate, we have separated into the following categories:

  • IF THE;
  • key words;
  • Analytics;
  • marketing automation;
  • task and team management;
  • CRM;
  • e-mail marketing;
  • landing page;
  • social networks.

Check out!


1. SEMrush

SEMrush is one of the best platforms for those working with SEO and content marketing. With it, you can:

  • view your monthly traffic;
  • analyze how the competition is working;
  • find out which keywords you are ranking;
  • and identify which sites are linking to your blog (backlinks).


It has a free version with some limitations, but it is still very interesting.

2. Bond Reviewer

The Bond Reviewer is a tool developed by the Websites Are Us team.

We know that the title is one of the main factors for attracting users and ranking on Google. Therefore, it needs to be of quality.

On this platform, the title is evaluated in relation to its type, size and scannability.


Free of charge.

3. Title Machine

You must have already gone through that moment when a creative block happens, right? You have an idea, but you can’t develop a good title for the content.

This is when the Title Machine comes in, developed by Websites Are Us in partnership with RD Station. To use it, just access the site, enter 3 keywords and get insights to your blog. That simple!


Free of charge.

4. Ahrefs

Ahrefs’ purpose is similar to SEMrush. However, you have access to one of the most complete link analysis on the market. You find detailed reports on your backlinks, keywords and content.


Plans start at $ 99 a month.

Key words

5. Google Keyword Planner

Google Keyword Planner is essential for anyone looking to do a detailed keyword search. This tool is integrated with AdWords and shows the trends of the concepts sought.

It’s worth mentioning that you must have an AdWords account to use keyword research. You don’t need to have an ad running – but if you do, you’ll be able to see more specific data.


Free, but you need to sign up for Google AdWords.

6. Keyword Tool

The Keyword Tool works as if it were that autocomplete when you do a search on Google, you know? It gives you ideas for related terms, showing recurring searches.

The free version does not show the volume of searches, but it is still worth it.


It has a free version without presenting the search volumes.

7. Answer The Public

Answer The Public is a very interesting keyword search platform. The objective is precisely to ask users what they would like to know about a certain topic.

The tool is based on Google results and shows several opportunities for you to explore in your content.


Free of charge.

If you still have questions about how to use keywords on your blog, visit our definitive keyword guide!


8. Google Analytics

Google Analytics is essential for monitoring websites and blogs. It is possible to have data on your traffic, conversions, social networks and paid media campaigns.

For those who work with content marketing and want to see results appear, you need to use this platform! It is worth remembering that anyone who uses content as a strategic tool can 2 times more visits and 3 times more leads.


Free of charge.

Google Analytics offers numerous possibilities to leverage your blog. Check out how to work with it correctly: download the definitive Google Analytics guide!

Marketing automation

9. RD Station

RD Station is the marketing automation platform developed by Resultados Digitais, a London company. With it, you create email flows to nurture your leads, email marketing campaigns, landing pages, A / B tests and also have the lead scoring.

Therefore, this tool has all the necessary functionality for those who want to excel in inbound marketing.


The value of the plans vary according to your need.

10. HubSpot

Mainly responsible for spreading inbound marketing worldwide, HubSpot has a very complete marketing automation tool.

Through this software, you create landing pages, perform A / B tests, manage leads and evaluate the results of your campaigns.


Plans start at $ 200 a month.

11. Active Campaign

With Active Campaign, you develop contact nutrition flows, create automatic engagement with the public through welcome emails, birthday emails, and action tracking.

You still have a segmentation and complete data about your persona.


Plans start at $ 17 a month.

Task and team management

12. Trello

Do you know those post-its that were (and still are) used to organize ideas, remember tasks and develop projects? Trello was created exactly with them in mind.

You create cards with your activities, set deadlines and include other team members. After that, just drag the cards according to the development of the task: to do, in progress or completed.


Free of charge.

13. Asana

Asana is ideal for those with many tasks, as it is one of the most complete tools on the market. You can manage your projects, organize tasks by team members and set goals.


It has a free version for up to 15 users.

14. Pipefy

Although the Pipefy website is in English, the company is London.

The interesting thing about this platform is that, in addition to the traditional management process, it also offers the “paused” stage. And you can create others according to your needs.


It has a free version for up to 10 users.


15. Pipedrive

Pipedrive is a sales CRM that unites all user information in a virtual sales funnel, allowing a quick view of the entire strategy.

In addition, with it, you have access to customers in an organized way, potential contacts and you are also notified about what actions need your attention.


Plans start at $ 10 a month.

16. HubSpot CRM

In addition to the marketing automation tool, HubSpot also offers the CRM service for small and medium businesses. Among the various features, it is worth mentioning the automatic control of customer interactions, whether by email, social media or calls.


Free of charge.

E-mail marketing

17. MailChimp

MailChimp is one of the platforms for e-mail marketing best known, mainly for their ease of use, efficiency and low cost.

It allows you to manage your entire strategy, including marketing automation, cart abandonment and more!

The free version offers several functions, and you even have an application to follow the evolution of your campaigns.


Free of charge.


Mailify is a London company that offers easy to use software, and is already winning many customers across Europe. When making the account initially, you do not need to add a credit card, and it automatically gives you 1,000 emails and 10 SMS for free.

Although it is a London tool, it has already been completely translated into London and still offers help to the customer at no extra cost. Mailify also offers several professionally designed spreadsheets that allow you to customize everything you want.

When making an email, Mailify has several spreadsheets made by professionals with a very easy to use editor (drag and drop). In addition, all spreadsheets are highly customizable – so your emails reflect your brand!
Use the automation of email campaigns so that they are sent alone, saving everyone’s time on your team! Emails with a birthday discount are much easier to get.

With real-time statistics, and A / B testing, it’s much easier to see what’s working and what’s missing. Mailify also helps with the segmentation of your contact base. Integrations include WordPress, Magento and Shopify.


1,000 free emails

Landing page

19. Unbounce

If you need an inbound marketing tool aimed at creating landing pages, you need to know Unbounce.

It uses the “click and drag” mechanism, which allows you to create your page as you prefer, in a fully customizable way.


Plans start at $ 75 a month.

20. LeadPages

LeadPages has a simplified interface. You publish the pages following your objective, be it converting leads, downloading ebooks, promoting workshops and events.


Plans starting at $ 25 per month.

Social networks

21. Postcron

If you have many social networks and find it difficult to manage them, Postcron is the solution! It allows you to schedule posts to Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest and Instagram.


Plans start at $ 29.99 a month for up to 15 social media accounts.

22. Buffer

Buffer is one of the most complete tools for managing your social networks. You optimize the size of your images for each channel and you can even create your own using a platform editing mechanism.


You have a free plan for just one social network. The others start from $ 10 a month.

23. Buzzsumo

Buzzsumo is a must for anyone who works with social networks and wants to increase the brand’s visibility on these channels. According to the survey, he points out which content had the most interaction.

This is a great way to check which texts are most relevant and take insights to create quality content that is more likely to be shared on social media.


Free of charge.

Working with inbound marketing tools is essential to understand how your strategy is developing. As everything is done over the internet, it is easy to view results from anywhere, and you can even share with anyone you need.

With the reports in hand, you have the foundation to get more investment in the marketing area, a fundamental sector for the success of any company.

Now that you know the main inbound marketing tools, how about finding out how to generate more traffic to your blog?