22 types of people you will meet at RD Summit – WAU

In this post, we will introduce the main types of people you will meet at events. Know who these corporate event participants are!

The big moment is coming! The biggest digital marketing event in Latin America is this week.

Anxiety in full swing, we prepared for you a small aperitif for the RD Summit!

Every event we go to meet several new people, after all, networking is a necessary icing on this cake.

And for sure you who are going to the event are wondering if there you will make positive connections for the rest of your life.

What types of people will you meet? Should the focus be on learning or making connections?

In today’s post, we’re going to prepare you for what’s to come. Here you will know the main types of people that you (for sure) will meet at the event!

Check out!

The Networker

Main goal: Make professional contacts

Habitat: Any conversation wheel

Main jargon: “Here, take my card.”

The Networker is one of the most popular specimens at professional events. Their radars are always on and their eyes are like badge scanners. Every contact opportunity they take advantage of.

You will definitely see a Networker in every conversation wheel you are on. He is that guy who adds you on LinkedIn in the middle of the lecture, who hands you a contact card and stays at Happy Hours until the last professional leaves.

The super fans

Main goal: meeting the speakers

Habitat: as close as possible to your mentors

Main jargon: “Can i take a picture?”

Super fans are often there for a specific lecture or two. They are frequent followers of these speakers and hope that it is possible to meet their mentors.

They are always seated in the front rows of the lectures covering and writing down everything they say. If they get a selfie with the idols, the event gets even more special.

The innovators

Main goal: get inspired

Habitat: contemplative areas and lectures

Main jargon: “Eureka!”

Innovators will also be spread throughout any event you go through. Those are the guys that the favorite sites on Chrome are TED and Forbes, who always have a productivity hack and several apps to indicate.

They appear at these events with the expectation of having a new big idea and starting to develop a new venture or take an idea off the paper.

The collector

Main goal: accumulate gifts and participate in sweepstakes

Habitat: all stands

Main jargon: “Can I take one for my brother too?”

The collector goes from stand to stand collecting all the free perks he finds. If there is a draw, then it is a big deal for this guy who has already created 4 different email accounts to have a better chance of winning.

The collector is interested in the lectures and in all the knowledge of the event, but of course he is always occupying two places dealing with so many bags.

Last year we had several collectors picking up the amazing shirts that we delivered!

The Ferris Buelers

Main goal: take the day off

Habitat: Conversation wheels outside the lectures / massage chairs

Main jargon: “Work outside the office is not work”

As much as you enjoy your work, you often find yourself wishing for a holiday or a day of rest. For Ferris Buelers, corporate events are an excellent opportunity to take that break without spending a day on vacation.

Still, Ferris Buelers can enjoy the event a lot by learning new things and making interesting contacts, but make no mistake, they remain firm in their mission. You may not find them in the last lectures of the day as they went out to enjoy a sunset or a beach at the end of the day.

The sponge

Main goal: Learn everything possible

Habitat: First row of lectures

Main jargon: “I have a question!”

The sponge is not missing from any event. He arrives hungry and thirsty for information and you will surely find him with a notebook, smartphone or moleskine that he received as a gift making notes that exceed the size of the lecture he is attending.

The sponge participates in all possible lectures and is able to do mitosis if there are simultaneous lectures.


Main goal: Find a job

Habitat: close to the speakers and managers

Main jargon: “Is there a vacancy there?”

The unemployed are on the hunt. Looking for new opportunities in the market, the event is a full plate for them. First to update themselves and learn more about the market in which they operate. Second, depending on how long they are on that hunt, contacts will be the most important part for them.

Some of them can be quite direct and even a little inconvenient. But those who know how to take a discreet approach and get good contacts, may even leave with an opportunity in mind.

If you fit that profile, get to know WAU Jobs, even before the Summit!

The negotiator

Main goal: make partnerships

Habitat: booths of possible partners

Main jargon: “It will bring benefits to both sides”

The negotiator is spread throughout the event making new contacts in search of profitable partnerships for his business. He seeks to make contacts with people who have the autonomy to close deals.

Opportunity for co-marketing, sponsorship, partnerships, among another huge range of options to be part of the negotiator’s menu. If you manage or take care of any area of ​​partnerships or events in your company, you can be sure that the negotiator will make you a proposal that you cannot refuse … or yes.

The Free Mouth

Main goal: eat for free

Habitat: coffee tables

Main jargon: “What time is the coffee break?”

The free mouth can be at the event for several reasons. Learn more, make contacts, bring new ideas to your company, get partnerships, etc. But don’t be fooled, you will recognize when his main mission is to make a free speech.

He leaves 15 minutes before the last lecture so he doesn’t have to face lines to reach the table. He makes bundles on napkins saying that he will take them to the stand staff and he delights in a vast banquet of simple snacks for the public.

Happy Hour is the most anticipated moment for him.

The seller

Main goal: sell

Habitat: stand

Main jargon: “We can schedule a meeting on Monday”

Well, all companies present need to take a wide range of these employees. After all, big events bring fantastic opportunities to increase your number of sales.

They are similar to negotiators, but more direct. Their focus is to sell a specific product or service from your company. With lectures popping up on the topic, the seller will surely find many interested.


Main goal: make quality content based on the event

Habitat: close to an outlet

Main jargon: “This gives a post!”

The blogger is easily identified at the event. Whether during lectures or moments of interaction, bloggers are always with their head on the relevant content that will be produced and with their notebook on their lap.

Big events are always full of new content and any dialogue you have with them, you can be sure that a more interesting speech from you can appear on his blog.

The teachers

Main goal: teaching classmates

Habitat: wheel of onlookers

Main jargon: “And this is how you do it”

Teachers love to pass knowledge to their team. Both to show that you know a lot and to help your team grow.

They acquire a lot of knowledge during the event and always take note of the most pertinent learnings. However, teachers are not satisfied with retaining knowledge and immediately want to pass on to their colleagues everything they have learned.


Main goal: travel for free

Habitat: beach with rain

Main jargon: “Floripaaaaa”

One of the biggest benefits of attending a corporate event with your company is that most of them don’t happen in your hometown. And often your company will pay for your hotel and even your trip.

The tourist then finds himself in a great opportunity to visit new places and take advantage of the moments outside the event to delight in new unknown locations.

Of course, he can still get the best out of the event!

The Stalker

Main goal: stalkear

Habitat: close to stalked

Main jargon: “Where are you going to settle?”

The Stalker is another common figure, but many cannot identify them. Usually only the person who is stalked realizes who they are.

They accompany you in the bathroom, have lunch in the same place, are always in the same conversation, sit beside you in the lectures and want to stay with you throughout the event.

Be very careful, if you have never identified a stalker, you may be one of them.

The successful leader

Main goal: stay on top

Habitat: on stage

Main jargon: Some Steve Jobs quote

They are usually leaders and references in the main subjects that will be addressed at the event and the vast majority of them will have a lecture on one of these topics.

They are full of followers and super fans, are highly sought after on coffee breaks, are references for almost everyone who is there. Most of them are successful on social networks, have a large blog and many already have published books.

The Spy

Main goal: acquire information from competitors

Habitat: competition booths

Main jargon: “Can I learn more about your services?”

No event would be the same without the spy. You will hardly identify one.

His mission is to go unnoticed and learn as much as possible from his competitors. Whether strategic information, product or service information for companies, whatever the spy can learn from the competition he will use to his advantage.

Be wary of too much sympathy and too advanced questions for a simple networker. Your competition’s action plan can be defined with the precious information acquired at the event.

The partygoer

Main goal: have fun

Habitat: happy hour, bars and parties

Main jargon: “Degree”

Well, it is inevitable that partygoers are in large numbers. Every major event is usually followed by a party or happy hour.

Of course, we all like those moments, but the partygoer has that as his main mission. It is normal to see him losing the line a little. Moderation is the most important word for the party-goer.

The heats up wall

Main goal: lose your shyness and talk to someone

Habitat: walls in general

Main jargon: “…”

The wall heater will be in evidence in the greatest moments of socialization. They are usually the most shy and new people in companies.

They are not very good at breaking the ice and often pretend they are exchanging messages or talking on their cell phones to avoid embarrassment.

Tip: if you see a wall heater help it break the ice and join the conversations. They often have a lot to add.

The gossip

Main goal: present the status of those present (to others)

Habitat: bathrooms and casters on coffee breaks

Main jargon: “You will not believe…”

The gossip is easy to identify. He has been walking from afar with a smile on his face and has spent 30 minutes talking nonstop about the status of all those present and speakers at the events.

Every new information he discovers he wants to pass on and the more personal he is, the more excited he is to spread the news.

The whine

Main goal: to say that everything could be better

Habitat: all the places

Main jargon: “It’s not worth the price I paid” (even if it went for free)

The complainer is a stamped figure anywhere in the world. And at events he is always present. There are many jargons like:

  • “I thought I would have more food”
  • “This talk was very short / long”
  • “Very basic / advanced lecture”
  • “Few / many intervals”
  • “Very tiring event”

Anyway, I could stay here all day. But I don’t want to complain about them. If you are thinking about that friend of yours who always does this, despite being boring, the event would not be the same without them. They complain, they complain, but they are always in line for the next ones.

The newbie

Main goal: he does not know

Habitat: around

Main jargon: “Wow”

The newbie is there. He knows that the event is important, that he needs to acquire new knowledge and that everything there will help in his personal growth.

However, the newbie doesn’t know his main goal. He is delighted with everything he sees, the size of the event and all the contacts he makes. He may be a little shy and not know how to interact very well and will not have many opinions formed on the themes of the lectures.

The stallion

Main goal: conquer someone (or someone)

Habitat: close to target

Main jargon: “Do you want to enter my nutrition flow?”

It is impressive how even at business events the stallion is not left out.

After all, it can be a great opportunity for him to find someone who pleases his eyes and likes the same themes as him. He will never limit himself to the subjects of the lectures and will always be looking for new targets that can pay attention to his often primitive approaches.

Some stallions can be very discreet disguised as networkers, but their real interactions always end up showing.

What’s up? Did you recognize any of your co-workers on that list? Mark them in the post and share it with your company staff!

And leave in the comments which of these profiles are you! See you there!

*Post highly inspired by this text published by Hubspot.