3 easy disclosure tips to get influential people to notice you – WAU
This article is a translation of the text 3 Easy Outreach Hacks To Make Influential People Notice You, by BloggerJet Imagine that Gary Vayneruchuk just became his close friend. Do you think it would change your life in any way? Certainly! Like it or not, we are very influenced by the people around us. There is not […]
This article is a translation of the text 3 Easy Outreach Hacks To Make Influential People Notice You, by BloggerJet
Imagine that Gary Vayneruchuk just became your close friend.
Do you think it would change your life in any way?
Like it or not, we are very influenced by the people around us.
There is nothing we can do to resist this influence, but luckily, we have the ability to choose the people who influence us.
Tell me who your friends are …
According Jim Rohn, we are an average of the five people we spend most of our time with.
“You are an average of the five people you spend most of your time with”
But don’t worry, I am not going to suggest that you suddenly drive away all your unsuccessful friends.
Instead, I want to remind you of the importance of expanding your network and connecting with new and interesting people who will positively influence you.
Let’s be even more specific – I want to talk about “disclosure of your blog“
There are some very efficient tips that I want to share with you and some examples of promoting blogs to exemplify them.
But, before we start, here’s another incredible phrase for you to tweet. This time, from Mr. Richard Branson:
“Being successful in business is about making good connections”
Note: in case you are interested, we use the Tweet Button Generator to create these cool tweetable phrases.
Tip # 1: The Ben Franklin effect
Have you heard of “Ben Franklin effect”?
It is a funny psychological phenomenon that suggests that a person who has done a little favor to another is more likely to do another favor to that person than he would be if he had, in fact, RECEIVED a favor from that person.
I learned this lesson from a famous Benjamin Franklin’s autobiography, where he shares the story of dealing with disagreements with his rival in a surprising way:
Having heard that he would have a very rare and curious book in his library, I wrote him a note, expressing my desire to read it, and asking if he could do me a favor and lend it for a few days. .
He sent it to me immediately, and I returned it about a week later with another message, expressing my gratitude for the favor. Then, when we met, he talked to me (something he had never done before) very politely, and even expressed an interest in helping me in every way. So, we became great friends, and this friendship continued until his death.
How ingenious is that?
I used this little tip to connect with Sue Anne Dunlevie, of “Successful Blogging”.
While checking out the people who had tweeted my articles, I found her blog and I was impressed by the numbers I saw on her share buttons.
So, I immediately contacted her:
I noticed that you tweeted some of my articles on bloggerjet.com, so I wanted to reach out to you and thank you for your support!
I checked your blog and I loved how beautiful and nice it is.
I also noticed that your articles are trying to share on Pinterest… Is there an article where you share the secret of your success on Pinterest?
As you can see, I didn’t ask for much – just for her to share some links with me where I could read about her strategies.
Sue answered me in a very friendly email and shared two amazing articles about Marketing on Pinterest:
To date, we have exchanged 16 emails with Sue, and I learned a lot from her (and even got an invitation to do a guest post)
And I’m sure that our contact doesn’t end there. Right, Sue?
Tip # 2: The Perfect Argument
Let’s be honest. Most of the time when we look for influential people it is because we want them to share our articles, correct?
But here’s an important question:
WHY would they want to share?
There are millions of articles published on millions of blogs every day. Why do you think your articles are worthy of a tweet from them?
Well, maybe you have a perfect argument?
Take a look at a recent email from me to Jimmy Dale, gives Vero, and see if there’s anything that tells him that my article is worthy of your attention:
I know you’re a huge fan of epic articles, and I want to show you one
I don’t normally do this kind of approximation, but this 7,000-word giant monster was featured in the “Moz Top 10” newsletter.
So, I thought it was worth showing it to you
It’s like Brian Dean’s “Skyscraper Technique” technique, but it’s pumped!
Here is the link: bloggerjet.com/guide-to-strategy-writing/
I’m not asking for anything, just trying to impress you! haha
In fact, I gave him 3 different reasons for him to see my article:
1: “I KNOW YOU ARE A FAN OF EPIC ITEMS”
This little sentence tells Jimmy that I really follow the Vero blog, because recently they published a guide to email marketing and made a follow-up on epic articles.
So this was the reason that made me approach him. I know he loves epic articles and I just posted one of his kind on my blog.
EXTRA TIP: You should never use phrases like: “I have been following your blog for a while”, or “I am your longtime reader”, because many people already use them. Even if you are telling the truth, you will activate an internal trigger on the person who says, “SPAM DETECTED”.
Here’s an example:
I’ve been following your blog for a while – and honestly, you’ve written some very inspiring things!
And that is why I am writing to you today …
… If you want more details or want to hear the full story, let me know … I would love to call you to chat!
Andrea started her email by telling me that she is a longtime reader, which is why…
… I didn’t even read your email.
I really doubt that a person who has been “reading my blog for a while” would send me an email like that.
2- “… IT WAS HIGHLIGHTED IN THE NEWSLETTER“ MOZ TOP 10… ”
This is a perfect example of “social proof”.
Why should Jimmy care about my article? Why the main SEO community on this planet considered it good enough to include it in your weekly newsletter!
Ok. But what if MOZ did not highlight your article?
- Well, maybe someone influential tweeted?
- Or maybe some popular blog linked it?
- Or he was voted madly in inbound.org?
- Maybe you have received more than 200 shares on Facebook?
Is there ANYTHING about your article that proves that you are not the only person who thinks it is legal?
3. “… TYPE THE“ SKYSCRAPER TECHNIQUE ”BY BRIAN DEAN, JUST A PUMP!…”
I noticed that Jimmy mentioned the famous “Skyscraper Technique”By Brian Dean, which indicates that he liked her.
Well, my article “Guide to Strategic Writing”Was kind of a“ more in-depth look at the Skyscraper Technique ”. Which could indicate that Jimmy liked him as much as he liked Brian Dean’s article.
So, as long as you realize that a blogger is defending a concept, you can use it as a reason to show it your own version of it.
Tip # 3: Cruel criticism
In fact, you will make several enemies if you just go out and criticize other bloggers.
So why would I be suggesting this as an effective marketing tip?
Well, here are two ways to make criticism work for you:
1 WAIT UNTIL THEY ASK FOR HER
Dainis Graveris, the proud owner of 1stwebdesigner.com, is a very close friend.
And our friendship started from my comment in this article, in which Dainis was asking his readers to criticize his site:
“What do you think we could improve on in design, content, functionality? – Criticize us! We really want to improve! ”
I left him one 500-word giant comment and I told him that I have even more advice if he’s interested.
And guess what? That was 5 years ago and we’ve been friends ever since!
We met a few times (even though we live in different countries) and spoke frequently on Skype to discuss business strategies.
But what if none of the bloggers you follow are asking you to criticize them?
2 ASK PERMISSION
Here is a list of 7 videos, where Derek Halpern is showing some successful bloggers what is wrong with their website.
When I say “successful bloggers”, I mean big guys like Chris Brogan, Pat Flynn, Jay Baer, etc.
It is obvious that they did not ask anyone to criticize their website, it was Derek who approached them and offered them advice. And as far as I know, Derek got a lot of credibility for doing that, and he is still friends with all these bloggers.
Here’s another good example where Matthew Woodward allowed Stuart Walker publicly criticize your blog:
And here it is Mitro Patrikainen giving some advice to Ana Hoffman on her own blog:
So whenever you notice that a blogger is doing something wrong (or is not doing something that you know is right), come over and ask for permission to criticize him.
Ever. Be. Authentic.
To tell you the truth, you can’t force people to like you.
And there is no way to maintain a relationship with someone if you only plan to use it for your own benefit and don’t really care about that person.
That is why I choose the targets of my disclosures very carefully. I just approach a person with whom I would continue to keep in touch, even though I know he would never tweet my articles.
What about you, friends?