3 WAU University courses to take while on vacation – WAU
Looking for courses to take while on vacation? That’s great! After all, nothing better than using free time to learn and update yourself for the job market. In this post, you will see 3 course suggestions that will help you master the world of marketing and sales!
Vacation is synonymous with free time to dedicate to activities that we often do not have time to do during the work routine.
With that in mind, WAU University will offer a 20% discount to students who want to take advantage of the free period to specialize in our courses. After all, what can be better than returning to the world of work with new certifications and knowledge?
To help you who are looking for create a career or grow in sales or marketing, mastering techniques like Inside Sales, Inbound Marketing and SEO makes all the difference.
Read on and get to know these three courses in detail! for details of 3 of these courses!
Inside Sales, or Remote Sales, refers to a sales process that takes place within the company. In other words, in this case, the contact between the seller and the prospect takes place with the help of a telephone, Skype, or any other tool that allows effective communication.
For having the same type of contact, the Inside Sales process is sometimes confused with telemarketing, however, its process is completely different.
Telemarketing, although it aims to offer a product or service, is usually done without taking into account the prospect’s reality and whether this solution would, in fact, be interesting to him.
The Inside Sales process, on the other hand, aims to main objective to educate the prospect, trying to understand his situation, discover his pains and, finally, if it makes sense, offer a solution.
The advantages of implementing Inside Sales in your company are:
- greater volume of contacts;
- cost reduction;
- easy implementation;
- increased synergy in the sales team.
Compared to the traditional sales process – Field Sales – Inside Sales is much more scalable, so that salespeople interact with a much larger number of prospects in a shorter time and with a reduced operating cost.
This lowers the cost of acquiring customers (CAC) and improves return on investment (ROI).
With the Inside Sales course at WAU University, you will learn all the steps to implement a successful Inside Sales process, as well as best practices.
Thus, you will be a qualified person to plan and implement a sales process and will be able to recruit and train the professionals who make up your team. The knowledge acquired with the course will also help in the qualification of leads and in the creation of proposals and negotiation strategies.
The course is part of a series of 15 certifications, at the end of which you will become an expert in Digital Marketing.
The course and the teacher
The Inside Sales certification adds up to a total of 3 hours and 49 minutes in videos, in addition to containing supplementary materials.
All material was created by Websites Are Us specialists and can be watched at any time.
Inside Sales certification is divided into the following steps:
- Inside the universe of Inside Sales – Concepts;
- Connection: first contact with the customer;
- Diagnosis: going deeper;
- The time of the proposal;
- Dealing with objections;
- How to assemble your Inside Sales team;
- Case study;
- Test and Certificate.
Maria Clara Dias was manager of Inside Sales at Websites Are Us and responsible for teaching the classes of this course. Graduated in Business Administration, she is passionate about the world of sales.
At the end of the course, you will take a test of 60 questions, with a maximum time of 1h30. If you get a hit rate of 70% or more, you will receive the certificate with your name and validity for 1 year.
The concept of Inbound Marketing is based on the idea of attraction and not interruption. That’s because Inbound’s main characteristic is to win people’s interest. On the other hand, traditional marketing is based on the principle of chasing people.
This attraction is built on three bases:
Content Marketing operates in all stages of the sales funnel, thus being one of the most important tools of Inbound Marketing.
Its main objective is to attract people through relevant content that not only attracts, but also converts and enchants customers and potential customers.
For these strategies to be successful, it is necessary to learn how to create personas and do keyword research.
SEO stands for Search Engine Optimization, that is, optimization for search engines. This optimization aims to make your website or blog visible and relevant to Google.
In this way, your website will win the top positions in the ranking, generating a greater number of hits.
Social networks should be used to increase public engagement with your brand, which makes them essential for the spread of content.
The course and the teacher
The Inbound Marketing course has 5 hours and 15 minutes, consists of videos and complementary materials and consists of four stages: attract, convert, sell and delight. These steps are taught in 8 modules:
- Fundamental Concepts of Inbound Marketing;
- Inbound Marketing Structure;
- Results analysis.
At the end of the course, you will take a test of 60 questions and, if you achieve a result greater than or equal to 70%, you will earn the certificate with your name and validity for one year.
The instructor of the Inbound Marketing course is Fabiano Cancela, co-founder of Websites Are Us. He participated in the project to create the Customer Succes area and started the Websites Are Us freelance community. Today he works with the Operations team.
The acronym SEO stands for Search Engine Optimization, which is a set of procedures that are applied to the domain (website or blog) of your company in order for Google to understand that the posted content is relevant.
But why do you want Google to understand your content? For the success of your company it is vital that your brand has visibility, to gain this recognition your company must be able to be present in all stages of your customer’s shopping journey.
Being well positioned on Google means that more people will find your domain to consume information and consequently products or services.
Google is the most widely used search tool worldwide and companies that use good SEO practices are able to achieve much better results than companies that do not. All of these aspects have a direct influence on your company’s final marketing and sales results.
The course and the teacher
The SEO course has 3 hours and 45 minutes in video and complementary materials, these contents were produced by marketing and sales specialists.
In this certification you will learn about the following topics:
- SEO and search engines;
- Keyword research;
- Ranking factors;
- SEO in practice;
- Case studies.
Each theme is separated into small topics. The first will deal with subjects such as the concept of a search engine, the processes of an online search, the history of Google’s algorithm and how were the changes in these algorithms seeking improvement and security.
The second stage of the course is focused on search, navigational, transactional and informational types. Understanding the concepts and objectives of the keywords head tail and long tail is fundamental, in addition to learning how to work with them.
The next topic will address the theory of ranking factors and how to perform On and Off page optimizations.
Learning about Google penalties is a vital part of that process. You will be presented with the types of penalties and how to identify them.
You will also study SEO metrics and how to use tools like SEMrush and Google Analytics.
The last stage focuses on presenting an analysis of the action plan, highlighting the earnings after using SEO optimizations in an article for the Websites Are Us blog.
After attending all the classes of the course and studying the complementary materials, a test of 60 questions will be carried out in a time of 1 hour and 30 minutes. If you pass, a certificate with your name will be issued.
The course is instructed by Renato Mesquita, who was already responsible for the Marketing team at Websites Are Us and today he is CMO of Magnetis.
If you are aiming for your professional success, and also for the company you work for, having a training in Digital Marketing will help in creation and execution of successful processes.
WAU University offers 15 courses divided into free and paid courses, taught by professionals who helped Websites Are Us to be the largest content marketing company in Latin America.
Take advantage of this specific promotion for the vacation period and get 20% discount. Just type “ROCK” in the discount field and enjoy the benefit. Enroll now!