30 minutes of daily exercise to keep your social networks in good shape – WAU
Most people start the year by signing up at the gym, promising to exercise more and lead a healthier life. We already know how it will happen: after the first week of heavy training, the frequency of going to the gym drops dramatically. Ask any sportsman and he will confirm that a short but regular workout is […]
Most people start the year by signing up at the gym, promising to exercise more and lead a healthier life.
We already know how it will happen: after the first week of heavy training, the frequency of going to the gym drops dramatically.
Ask any sportsman and he will confirm that a short but regular workout is much more effective that a heavy effort made from time to time.
The same applies to social media – by dedicating half an hour daily to taking care of your social networks, you benefit more than if you were dedicating 3 hours once a week to them.
We’ve developed a 30-minute exercise plan for your daily social media workout to help you grow, engage, retain your audience and gain influence in your market.
And to make your training even more effective, we will equip you with the best (and preferably free) tools that exist on the market today!
Before starting any activity on social networks, you need to define your audience and answer the following questions: What kind of audience do I want to reach? What social networks are they on? How can I reach them?
We have prepared some tips that can help you find answers:
Study your audience:
Make sure your social media followers have the same profile as the audience that visits your site.
The best tool to verify this is Google Analytics.
Check the Audience report and filter by demographics, gender and location.
These 3 metrics are enough to get started, however, if you want to get more information, you can go deeper and filter by cities, favorite pages of your audience, etc.
Define the best social platforms for your brand
Still using Google Analytics, go to Acquisition -> Channels -> Social Networks and check which social network brings the most traffic to your site.
We suggest that you pay special attention to the top-3 networks on this list.
A comment on Instagram: Instagram is usually not the platform that generates the most traffic, as you can only include links in your profile description; however if you feel that Instagram can be a perfect channel to reach your audience, be sure to invest your efforts in it!
BuzzSumo is another tool that can help you find the best social platforms for your market.
Choose one of your main keywords and click “Search”.
The list of the most popular articles and the number of shares on each of these 5 social networks will appear: Facebook, LinkedIn, Twitter, Google+ and Pinterest.
If you notice that your posts are being shared more on Facebook than on Twitter, you need to create a Facebook page and start developing your presence on that social network.
> Now that we have finished the warm-up part, let’s start training!
1. Research – 10 min
Start your workout by finding out what’s going on in your market.
You can divide this task into three steps:
Monitor updates and news related to your market
Social media is very dynamic, so you need to stay up to date not to be left out!
That is why it is extremely important to monitor your market news and trends on a daily basis.
To make sure you’re not missing out on anything important, search for relevant hashtags and keywords.
An indispensable tool for discovering content aimed at your market is Feedly.
It allows you to create a library of blogs and relevant news sites in your account, keeping them in one place and making them easier to read and monitor.
You can also share content and integrate with Buffer, Hootsuite and other tools.
Keep an eye on the competition
In addition to monitoring market news, it is very important to update about the steps that your competitors are taking.
Check their updates and study what they are talking about, what message they want to send, how they speak and what are the reactions of their audience.
Realize which content generates the most engagement. Based on this you can find out what content will be well received by your audience.
To study your competitors’ strategies you can use the SEMrush Social Media Tool.
This tool allows you to compare your performance on social networks with the performance of your competitors and evaluate these main metrics: Audience, Social Activity, Involvement and Involvement Index.
The tool also provides a detailed list of all actions taken by your competitors on social media.
Social Media tool report, SEMrush
For a quick survey of various social networks, try the free reports from the Simply Measured tool.
Monitor your brand
This is a great way to find out what your audience is saying about you and respond to criticism in an agile way, reversing the game.
People often tag your company on their post and these mentions are easy to track.
Use Mention to get the list of mentions from Twitter and Facebook.
You can choose the language of posts you want to track, which helps a lot to monitor local brands, which are operating in the London market.
2. Make your posts – 10 min
Take time to share relevant content
You will not always have time to create your own content, but there are others who produce relevant content.
Mix the original and shared content.
Remember that by looking for interesting content, you are not only choosing useful information to share with your audience, but you can also find good ideas for your future posts.
The Klout, ContentGems and Curata tools make this process very easy. Also use Evernote to write down ideas for your future posts.
Schedule your posts in advance
How often should you post on social media?
Each company has its own strategy, defined by several factors.
But we can give you some advice: make at least 5 posts per day on Twitter.
If you have more content to post and time to schedule your posts, you can make a post every 30 minutes.
The life cycle of a tweet is very short and it goes down in the news feed very quickly.
The recommended posting frequency for Facebook and Google+ is 3-4 posts per day. On Linkedin it is enough to make one post per week.
Recommended tools: Buffer or Hootsuite.
There are 2 most popular tools for programming posts on your social networks and both have limited free versions.
Anatomy of a good post:
1. Flashy title
A good title can call attention to your post, while a mediocre title can have the opposite effect.
The ideal title is 60-70 characters long – this makes it easy to read and is the size that search engines prefer.
Headlines containing numbers have been shown to attract more visitors, so don’t hesitate to add headlines like “5 common mistakes”, “10 expert tips”.
Another tip is to use common words for searches on search engines: “How …”, “Where …” etc.
2. Complete your posts with images to ensure more engagement
Even if you are not a designer, you can create your own infographics and images with tools like Canva or SnappaIO, which can also help you adjust the size of your image according to the requirements of different social platforms.
3. Check authors whose content you share and brands you mention
This is a good tactic to show your respect and start communicating. When tagging someone on Twitter, don’t forget to put the at sign before the username (eg “@semrush”).
4. Communicate – 10 min
- Grow your community. Connect with 50-100 new people daily. Find and follow new people, identify and start conversations with influential people in your market. One of the best tools that can help you grow your Twitter and Instagram communities is Crowdfire.
- Communicate directly with your audience. Social media is not only used to promote your brand, but also to listen and respond. Take time out of your day to chat with your followers. Check notifications and respond to comments and messages, share their posts and start discussions. These small interactions can result in mutually beneficial and lasting cooperation.
Finishing the training:
To ensure that your strategy is aligned with your goals, you must always analyze the results.
Finishing your daily social media training, check the main metrics of your updates – likes and shares, audience demographics, etc.
You can use SumAll to monitor your performance. This free tool sends a daily email with very complete information.
By measuring and analyzing your results you will have the deeper understanding which themes cause the most involvement of your audience and you will be able to define the ideal frequency and the best posting times.
Do you have your own daily exercise plan to get your social media in good shape? Share your tips in the comments!
This text was written by Maria Chizhikova from SEMrush.