47 best statistics on Visual Marketing to convince you about the power of visual content – WAU
If you still don’t know the reasons why you should adopt Visual Marketing in your company’s digital strategies, check out this post for the main visual content statistics that should be taken into account in 2020!
Marketing managers have a constant challenge in their work: adjust their strategies to be in line with new market trends, in order to attract the right audience and bring more qualified leads that can become sales.
Visual content has gained increasing visibility in Digital Marketing strategies, especially in social networks whose posts with images and videos usually generate more views and engagement.
Therefore, so that you can innovate your marketing actions in order to bring more results, we have produced this post aimed at presenting what are the main statistics of Visual Marketing and how they can impact your marketing management.
Shall we go to them?
Discover the best Visual Marketing statistics
We have separated here the 47 Visual Content Marketing statistics that you need to know. Check out!
1. 32% of marketers say that Visual materials are the most important form of content for your business, with blogs in second place (27%), according to 3M.
2. People can remember 65% of the information if it is displayed with visual aids. When information is presented verbally, people only remember 10% of what they hear as Brain Rules points out.
3. According to a Nielsen eye tracking study, 80% of people do dynamic reading when reading texts online.
4. 3% of all human communication is almost non-verbal, which means that our brains prefer to perceive visual signals according to DMP.
5. For the Social Science Research Network, 65% of the human population is made up of visual learners.
6. Research at Indiana University shows that people who follow illustrated instructions are 323% better than those who just read a text.
7. According to Nielsen’s eye tracking survey, people actually spend 10% more time looking at images on a website than reading text.
8. The use of mobile video has increased by almost 10 million minutes of daily viewing in the past two years, according to Kleiner Perkins.
9. Cisco projects that global Internet traffic in a few years’ time will mostly consist of videos, 82% by 2021.
10. According to Think With Google, 70% of YouTube viewers watch videos that help them solve a problem.
11. 43% of B2C marketers say pre-made video is the most successful type of content for marketing purposes according to the Content Marketing Institute.
12. Hubspot reveals that, globally, YouTube is the main source of consumer video content, with 83% (Facebook is the second, with 67%).
13. Kleiner Perkins points out that video streaming has increased significantly in recent years. The live streaming platform, Twitch, saw an increase of more than 13 million daily hours of streaming between 2012 and 2017.
14. 62% of B2B marketers rated video as an effective content marketing tactic according to the Content Marketing Institute.
15. Use the word “video” in an email subject line increases opening rates by 19% and click-through rates at 65% according to Invodo.
16. In a 2018 HubSpot survey, 54% of consumers say they want to see more video content from a brand or company that they honor.
17. By using color, brands can actually increase brand awareness by 80%, according to Xerox.
18. She also claims that color increases attention span by up to 82%. Because of the use of color, people are 80% more likely to read content.
19. For the Journal of Management History, 90% of consumer decisions about products have to do with color.
20. Blog posts with visual aids perform better on social media according to BuzzSumo. Posts that bring an image for every 100 words are shared 2 times more on social networks.
21. A DMP study shows that traffic to blog posts can increase by 48% if you include visual content, such as images and videos.
22. DMP also shows that you can increase your social media followers and subscribers by 37% from visual content.
23. According to Jeff Bullas, research shows that articles containing visual aids can have 94% more views.
24. For the Buffer App, people are 40 times more likely to share visual content on social media.
25. Image banks are used by 35% of marketers, with infographics following 30%, videos and presentations are used by 15% according to the Search Engine Journal.
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26. 75% of Instagram users interact after seeing a visual ad on the platform. 43% of these consumers feel like buying according to CrowdRiff.
27. It also shows that 88% of Pinterest users buy something they pinned.
28. What do 93% of highly attractive Facebook posts have in common? They are all photo posts according to the Social Media Examiner.
29. Facebook is expected to consist of all video content by 2021. This is due to the inevitable abandonment of the text as pointed out by the CBC.
30. Kissmetrics reveals that tweets that contain images are retweeted 150% more times than posts without images.
31. Instagram posts that contain human faces are preferred. According to Georgia Tech-Yahoo Labs, they are 38% more likely to be liked and 32% more likely to be commented.
32. LinkedIn claims that Slideshare reached 70 million users in early January. It is particularly popular with B2B marketers in North America, as 41% of them use Slideshare to distribute content.
33. 63% of all social media feeds are made up of visual contentl. And 32% of that content comes from video, according to Citrix.
34. Contrary to popular belief, for Sprout Social, Pinterest images that don’t contain human faces are more popular.
35. Eye tracking studies by the NN Group show that online readers pay close attention to images that carry information. In fact, when images are relevant, readers spend more time looking at the images than reading texts on the page.
36. The Demand Gen Report shows that infographics can increase web traffic by up to 12%.
37. The use of infographics has seen the biggest increase in usage among B2B marketers in the past four years – now at 65% according to the Content Marketing Institute.
38. People who follow instructions with text and illustrations are 323% better than people who follow instructions without illustrations according to Springer.
Visual Marketing Trend Statistics
39. According to the Social Media Examiner, since 2018, 35% of marketers have used live video.
40. Live videos on Facebook have a 4.3% engagement rate compared to 2.2% for videos recorded according to Telescope.
41. 90% of all video plays on Twitter occur on mobile devices, as Hubspot points out.
42. Videos of 20 minutes or more represent 55% of total video consumption time on smartphones according to Ooyala.
43. Magnifyre found that 29% more people saw a 360-degree video than the same video in the traditional format.
44. For Think With Google, 85% of adults consume content on multiple devices at the same time.
45. According to the home improvement store Lowes, the instructional videos shown in virtual reality had 36% more recall from viewers compared to people who just watched the YouTube video.
46. 82% of respondents expect people to focus on developing augmented reality experiences for smartphones according to a 2018 survey by PerkinsCoie.
47. She also states that games, education and health are the three main sectors that should invest more in virtual reality technology for business growth.
How to apply Visual Marketing to your digital strategy
Finally, here are some tips on how you can use it in your Digital Marketing strategy.
Make sure images and videos are of good quality
Your company is represented by the image or video that you post on your online channels, so be careful when choosing them.
If you produce videos in-house, make sure they follow the same quality standard. And when using images, opt for image banks that you can download files with good resolution. In this post, inclusive, we pointed out 105 free image banks.
Apply SEO techniques to your Visual Marketing strategy
Although SEO is commonly used in texts, it can also be applied to images and videos.
Therefore, when making a video that will be published on YouTube, for example, try to use the main keyword of the content both in the description and in the video itself. After all, YouTube generates captions in the form of text of what is said in the video, giving it a better ranking for the keyword in the platform searches.
And photos can also appear in Google searches that appear both in searches for images and, in some cases, in the SERP itself. To do this, insert the keyword in Alt Text whenever you publish images on your website or blog.
Right size of images and videos
Each online channel has the right size for posting images and videos. This means that the image you intend to post on Twitter does not have the same format suitable for Facebook as well as videos produced for the feed differ from those made for Instagram stories.
And now that you already know what the Visual Marketing statistics for 2020 are, how about starting to put into practice knowing a little more about how to start a video strategy? Then check out our complete e-book on the subject!