5 best tips for writing a recommendation on LinkedIn – WAU
LinkedIn recommendations are written by network users to indicate the work of a connection, affecting both the author and the recommended person. Therefore, knowing which practices should be adopted and avoided when using this resource is essential to make the most of the benefits of the social network.
LinkedIn was born with the purpose of being a social network turned to the corporate world, facilitating the professional connection between its users.
One of its most interesting features is the possibility of recommending or being recommended by someone. Like this, in addition to connecting professionals, the network allows them to act collaboratively.
Writing a recommendation on LinkedIn, however, requires some care. A poorly written text or one that shows little knowledge about the indicated profile can cause the opposite effect to that expected. On the other hand, if done well, the practice has the potential to benefit all parties involved.
With this in mind, we have prepared this text to explain what these recommendations are and the advantages of having them in your profile. We will also list 5 tips for you to write this type of text and present practices that should be avoided. Check out!
What are LinkedIn recommendations?
It is very common that, before making a contract or closing a partnership, the contracting party seeks recommendations to corroborate your decision.
Outside the internet, these indications are made through letters written by someone who has already worked with the person in question and has the authority to speak about the experience.
At LinkedIn, this process is made easy. A user can simply ask another to write a recommendation about him, and then choose whether to display the text on his profile or not.
In the same way, you can, of your own free will, formulate a text recommending a former colleague or partner.
What are its advantages?
Using this network functionality has interesting advantages. First, it allows an employer interested in your services to have quick access to what others have to say about you. This facilitates the evaluation process and serves as a statement about its characteristics.
In addition, a recommendation text says a lot not only about the recommended, but also about the author. After all, when stating the reasons why he considers you qualified, your connection will automatically expose your professional beliefs.
Finally, receiving recommendations from third parties valuable insights even for you. By reading what others have to say about your skills, you can analyze your characteristics from another point of view and even include some quotes in your professional resume.
What are the top 5 tips for writing a LinkedIn recommendation?
As we mentioned, recommendation texts have advantages not only for those who receive them, but also for those who write them.
So, before you worry about including recommendations in your profile, it is important to know how to produce one. That way, you can even encourage others to do the same for you. Let’s get to the tips!
1. Start with a powerful hook
Starting the text with a catchy phrase is a very effective tactic to ensure that the reader is interested and goes all the way – after all, what good is a recommendation if it is not read through? Avoid starting writing with very generic phrases or with expressions so common that they already sound repetitive.
Therefore, seek creativity to arouse the curiosity of those who are reading. Instead of saying that “Ana is a good worker”, go further and describe how rare it is to have the opportunity to share the workspace with someone like Ana.
When faced with this, the reader will not put aside reading until discovering what is so special about Ana.
Take care, however, not to use repetitive hooks. Remember that the recommendations you write also appear on your profile and that repeating expressions takes away the power of authenticity.
If necessary, use a thesaurus to discover other terms that can be used to describe the same thing.
2. Contextualize your relationship with the recommended
LinkedIn recommendations are not limited to employee-employer relationships. They can be written by former mentors, co-workers, managers in other departments, among others.
For this reason, it is essential to be specific about your relationship with the person, in order to make the reader understand the context in which the recommendation was written.
Besides that, contextualizing the relationship also indicates the authority you have to talk about the subject. An indication written by someone who has worked with you for 3 months will certainly weigh less than one written by someone who has been your boss for 2 years, for example.
So, early on, summarize your connection with the person in question. Let’s see some examples:
- “In 2016, I hired Ana to take on the position of marketing supervisor at my company, a role she mastered.”;
- “Fernando was my sales partner during the two years that we worked in the same department.”;
- “I had the pleasure of working with Rosa for three years at Websites Are Us, collaborating on several collective projects.”
3. Talk about the unique qualities presented by the person
This is the time to justify what was said on the hook of the text. If you praised the opportunity to work with Ana, for example, now is the time to explain what was so special about Ana that led him to write that recommendation. Remember to leave the commonplace and avoid qualities listed in all the more general recommendations.
So, instead of listing all the person’s interesting features, making reading repetitive and uninteresting, try to focus on two or three qualities that you find most impressive in the professional.
Take into account the attributes with the greatest potential to be considered differentials.
Don’t forget to give importance to the person’s area of expertise. Give preference to the qualities that are seen as essential for the fulfillment of the function performed by the recommended.
To help you decide what to write about, we’ve created some questions to stimulate your creativity. If you are writing about a subordinate or coworker, ask yourself:
- What were the person’s responsibilities? How did your contributions affect the organization?
- What were your main skills?
- Do you remember any particular moment when the professional had to resolve a delicate situation? How was it?
If your essay is about a service provider, ask yourself:
- Why did you choose this person and not someone else available on the market?
- Would you recommend the service to close friends?
- Was the person attentive before, during and after the service was performed?
4. Add a personal touch
Now that you’ve talked about the individual’s professional qualities, it’s time to humanize your image.
A text that talks only about the functions that someone can fulfill, ignoring their personal and social characteristics, seems to talk about a robot, and that is not the image you want to convey.
That is why, talk a little about the personality of the recommended and how their presence contributed to the work environment.
It is worth remembering happy moments that you shared, good deeds done and, if applicable, mentioning how you are missed in the company.
5. End with a firm conclusion
At the end, make it clear how much you indicate the person’s servicesafter all, this is the main objective of the text. A firm conclusion does not have to be extensive or provide much information. One sentence in a row is enough. Just be clear, objective and convincing. Let’s see two examples:
- “Any team would benefit from having Ana as a member.”
- “Whether as a member or as a leader, João has my recommendation.”
What practices should be avoided?
As important as knowing how to write good recommendations is knowing the practices that should be avoided.
After all, if misused, the feature can have the opposite effect and end up harming those involved. Therefore, we will address three mistakes that should be avoided in producing a recommendation on LinkedIn.
Don’t write too long texts
The character limit in a recommendation text on the network is 3,000. This does not mean, however, that you have to write until you run out. Keep the text short and to the point, avoiding boredom and losing the reader. Two or three paragraphs should be sufficient to include the necessary information.
Don’t ask strangers to recommend you
If a person doesn’t know you, they don’t have enough authority to recommend you. Any attempt can result in complete failure.
When realizing that the author does not know the person he is recommending, it is natural that the reader disregards the value of the text, eliminating the chances of establishing a fruitful connection.
The effect of a recommendation reflects both the person recommended and the author of the text. So be careful with the vocabulary used in writing. Grammatical errors and the use of very informal language can negatively impact your professional image.
Make sure to maintain objectivity. Too vague observations are subject to different interpretations and can make a negative impression on you.
LinkedIn recommendation is an advantageous resource for both employers and profiles looking for a new professional experience.
Follow the tips presented throughout the article to write good recommendations and, in this way, encourage your connections to do the same for you.
So, are you ready to write great recommendations on LinkedIn? Since we are discussing this topic, how about continuing your learning and reading about 15 LinkedIn tools that are fundamental to digital marketing? Come on!