5 essential tips on how to maintain website security – WAU

The security of a website involves investing in actions and solutions focused on ensuring data protection. To achieve this goal, keep WordPress up to date, use strong passwords, set up user profiles, back up and prefer two-step authentication.

Have you, who are looking for information on how to create a website, ever wondered about the importance of investing in security? Do you know how this can bring more tranquility to you and visitors on a daily basis?

Of course, you want your Digital Marketing strategy to generate increased revenue. However, you cannot leave the security of your website aside.

It is even possible to say that without the right resources, your pages are more prone to hacker attacks and all the implications that it has.

In this article, we will explain the concept of this security, how to adopt it on your website and what plugins and certificates can be used to have a good structure. You will go through the following topics:

What is website security?

The security of a website consists of every action or tool adopted to prevent information from being exposed or be subject to cybercriminal attacks. Such measures also serve to protect users, such as e-commerce customers and blog readers, and even the host.

Cybercriminal attacks can occur in different ways and, in the next topics, we will explain the main ones and what consequences they bring to your website or blog.

DDoS attacks

These attacks can completely crash your website or make it extremely slow, making access unviable for visitors.


It is a malicious software, a very common threat that is used to distribute spam, allow cybercriminals to access the site, steal sensitive customer data, among other things.


The site can be removed from results search engines, such as Google, if they find any malware. In that case, a warning is shown that can drive visitors away from your pages.

Vulnerability exploits

In this case, cybercriminals look for weaknesses, or vulnerabilities, on websites and use this loophole to gain access to it. A good example of how this can happen is through outdated plugins.


Here, the attack replaces all the content you have published with malicious content sent by the hacker.

How can you maintain the security of your website?

There are good practices that help to increase the security of the website. Below, we list some tips related to them.

Keep WordPress up to date

Ensure that all software is up to date it’s crucial to keep your website safe. This applies to the server’s operating system and any software you are running on the website, such as a CMS. Remember that hackers exploit security holes in the site to carry out attacks.

However, if you are using a hosting solution, you do not have to worry about making these security updates, as this is the responsibility of the contractor.

Create strong passwords

It seems obvious to offer a tip like this, as many people know that they must use complex passwords, but that does not mean that this practice is always adopted.

It is essential to use strong passwords for server and website administration profiles, but it is also very important to make users aware of the good practices that have helped to ensure account security.

Despite being seen as boring by many people, creating password requirements is a strategy that helps protect information. A very classic example of how these criteria work is the request for password longer than six characters, including a number and a capital letter.

Set up user profiles

Even if bad people cannot change your website’s code, they can do it with user registrations. If you have the IP addresses recorded, with the respective activity histories, it will be easier to make an analysis of the attack suffered.

A large increase in the number of registered users, for example, can be a sign of a flaw in the registration procedure, allowing spammers to fill the site with fake content.

Backup WordPress

If your site gets hacked, it is the backup that will help recover the data lost in the incident. It is not really a security strategy, as it is not responsible for inhibiting attacks, but helps prevent permanent loss of files and folders.

Bet on two-step authentication

In two-step verification, validation is done both in the browser and on the server. The first can identify simpler faults, such as certain mandatory fields that have not been completed.

However, this can be ignored and the ideal is to check the validations on the server. If this is not done, it is possible that some malicious code will be inserted into the database, leading to undesirable consequences on the website.

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WordPress Backup: how to do it on your blog
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Which plugins can be used in WordPress security?

When looking to learn how to create a blog, you also need to understand how its security can be enhanced and what tools can help. This is the case with plugins. We will show the main ones in the next topics.

Sucuri Security

The WordPress plugin from Sucuri Security is free and one of the best for all platform users. Its about a security suite aimed at complementing the security already existing on the site.

It offers users a number of security features that help make the site more secure. Among them are:

  • auditing security activities;
  • monitoring file integrity;
  • remote malware scanning;
  • blacklist monitoring;
  • post-hack security actions;
  • security notifications.

Wordfence Security

It consists of one of the best and most well-known security plugins. This is not for nothing, since it has powerful features like secure login, while offering simplicity to users.

In addition, it also shows ideas of traffic trends and possible attempts to attack your site.

All In One WP Security & Firewall

All In One WordPress Security and Firewall is one of the best plugins and raises the level of security of your website. He offers the latest security techniques and good practices, according to WordPress recommendations.

The features are easy to use and have been fully developed with a focus on users. Thus, you do not need to understand complex rules to apply them to the site.


It is a plugin developed by WordPress itself and, therefore, many people who use the platform are already familiar with it. The tool offers modules that help make your site faster and protect you from spam, for example.

iThemes Security

The solution is very complete and offers several features that help protect the website from intruders and attacks from cyber criminals.

It is more aimed at identifying issues such as weak passwords, vulnerable plugins or even software that has already become obsolete, aspects that become big gaps.


The operation of VaultPress is similar to that of Sucuri Security and iThemes Security. Despite being a paid tool, this plugin is one of the most accessible and offers plans that cater from small blogs to big businesses.

Google Authenticator – Two Factor Authentication

We talked above about the importance of two-factor authentication and it is the Google Authenticator plugin that offers this possibility. You can use it in conjunction with another tool to further strengthen the security of your website.

What security certificates does your website need?

The security certificate comes with the host itself, the service that hosts your website. However, you can choose alternatives for more complex services, such as banking. Know the main ones below.

Domain Validated (DV SSL)

This certificate is responsible for displaying that lock icon in the address bar. In this way, the user can identify whether the page you are visiting is really safe.

It is an economical and quick way to deploy SSL, since activation is done in a matter of minutes after the contract is made.

Organization Validated (OV SSL)

If you have a small business that is starting now in the digital environment, such as e-commerce, you can invest in this certificate to show users that the site belongs to a company that actually exists, which increases reliability.

Extended Validation (EV SSL)

This certificate validates the basic data of the company, such as company name, CNPJ and location, in addition to showing the security lock in the address bar and the other characteristics mentioned in previous certifications.

It is worth mentioning that it has a space next to the address bar to display the company’s corporate name.

SSL Wildcard

It is suitable for those who have subdomains, such as having a website and blog – for example, domain.com and blog.domain.com. They can be included without having to pay extra costs.

Multi-Domain Certificate / Multi-Domain Certificate

If you purchase this solution, you receive a certificate covering up to 100 domains and subdomains. This makes it much easier to hire a certificate, since it is not necessary to obtain one for each domain or subdomain that may be created.

So, if you created “.com” and “.com.br” domains and have subdomains from them, this is the ideal solution.

As you can see, there are several ways to increase the security of the website and the data that is available on it, including users. Imagine the risk of an invasion in an e-commerce, which contains personal information of several customers. Investing in this issue is synonymous with more peace of mind on a daily basis.

Want to find out how to attract more visitors to your website? So, take the time to check out our guide on how to drive traffic to your site!