5 Fundamental Tips for Social Media Beginners – WAU
Nobody is born knowing and we were all beginners in social media. But when I started, they were being born and the proper training was not available. Nobody knew how they worked. More mature today, we found that the internet and social media have foundations. Check out the essential tips for beginners that are the starting point […]
Nobody is born knowing and we were all beginners in social media.
But when I started, they were being born and the proper training was not available. Nobody knew how they worked.
More mature today, we found that the internet and social media have foundations.
Check out the essential tips for beginners that are the starting point for you to use social media in the right way.
1. Know Who You Want to Conquer
The first fundamental point is to understand how to attract customers with social media.
- Who is your client?
- Who are you creating content for and sharing on social media?
- What are that person’s goals, problems, and purchase objections?
Once you understand who that person is, sharing the content that really matters to your audience is much easier.
The correct way to start this process is by creating a document called buyer persona, also known as buyer character.
This document is the basis for raising the main characteristics, the background, understanding this ideal client and creating content that responds to their needs.
2. Create High Quality Content
The second step is to publish content that responds to your persona’s goals, objectives and purchase objections.
This content is tailor-made, with planning, in a structured and shared way with social media techniques that we will study later on.
So you have the right content and know how to sell on social media.
3. Educate your Customers
It is essential to remember that the purpose of your content shared on social media is to educate first.
You want to entertain, inspire, and help your customer, but the primary goal is to bring you closer to your brand with the ultimate goal of sales and loyalty.
You do this by educating your customer. If you have questions about how to educate your customer, now is the time to read the articles on how to attract customers.
4. Help your audience
Helping your customer and your potential customer is the foundation of content marketing, the internet and social media.
From the moment you help them, you condition your audience to continue opening your content, because there is something there for them.
Every experience matters, and if your premise is to help your client, consequently your opening rate, clicks and your return on investment will be in line with your expectations.
Sonia Simone, from Copyblogger, presented a concept called cookie content.
It means continuing to help your customer with content that continuously helps your customer and works towards this conditioning of the response of your audience.
5. Use Rule 80-20
Even with the educational intent, you can, and should, bring the maximum return from social media to your business.
The 80-20 rule is a premise for your content on the internet and on social networks. She advises that 80% of its content should be more focused on education and entertainment, and 20% on sales.
This way your audience will be conditioned to interact with your brand, and consequently the sale will be easier.
Remember the types of content people share and study how companies do content marketing in practice.
In the end, even with the educational intention, if your content was created with content planning for the customer’s life cycle, it is towards your products and services and education is still a sale.
We could call it 100% sales, not 20%, but it’s important to remember that most of your content should be more geared to your customer’s needs as a whole, not the company.
And if you want to make it happen, the Secret of Social Media is the intensive training of Vitamina Advertising which teaches in online classes how to attract, sell and retain on the internet and social networks.
This post was produced by Daniel Z. Chohfi, CEO of Vitamina Advertising, who is also an entrepreneur and advertiser.