5 tips for creating a responsive web page – WAU

Creating a Responsive Web page is a great way to attract people and be more successful on the Internet. Find out now how to create yours!

A few years ago, when the Internet was nothing more than a dream out of reach, the idea of ​​buying or consuming through the screen of a Smartphone or computer seemed crazy. Today all of this is done through Digital Marketing.

The truth is that today, more than 40% of the world’s population has access to the Internet and does it through different devices. And this is the moment when the responsive web outline comes into play!

Getting a web site to be viewed on any screen is no accident and in this post we will tell you everything you need to know about it.

What is a responsive web page and why is it so important?

Nowadays, many users surf the Internet using tablets, smartphones, notebooks and other devices.

Therefore, getting pages to be displayed the same way on mobile devices and on the desktop is what we know as responsive web pages.

Responsive design is a web design technique that gives a website the ability to adapt to different screen sizes by reorganizing content, images and simplifying the menu.

This type of web design has become very popular and is being used on the Internet for three very simple reasons: it is economical, fast and it works.

In fact, Google itself recommends responsive web design before creating a mobile web page as a way to optimize the user experience, avoid duplication of content and, moreover, offer a consistent image.

Creating a page with responsive web design is important due to:

  • When you create a page with responsive web design, that is, with a single version of HTML and CSS, it covers all screen resolutions and avoids creating specific web pages for each type of device and allows to reduce development time.
  • When you create a page with responsive design you automatically adapt to the navigation and reading of each user specifically.
  • From the point of view of SEO, responsive pages can position themselves much faster, since thanks to this design technique you avoid having duplicate pages or redirects.
  • Responsive design favors the viralization of content, as it allows sharing it in a much simpler and more natural way.

How to create a page with responsive web design: 5 tips

1. Decide when to make the change

If you already have a conventionally designed landing page, blog or website and want to make it responsive, this is the time to decide once and for all. So the first step towards creating a responsive design web page is deciding when to make the change.

Don’t be afraid to take this step or feel that all the work you’ve done before is lost. Introducing responsive design to a conventional website is possible without having to discard all content.

2. Monitor your website traffic

Before venturing into creating a responsive web page, what do you think about taking a look at the statistics and the number of people who access your page via mobile?

Knowing this data can help you to project the success you will have with the adoption of this type of design.

3. Get inspired!

When creating your own responsive web page it is always worth looking the other way for inspiration.

Browse the Internet, search for business URLs or websites similar to yours, visit them from multiple devices and select those that are easier to browse or that require less zooming or scrolling.

URLs that don’t need a lot of zoom adaptations or frequent use of the scroll bar are considered easier to navigate.

4. Use web design tools

To create a website you can use different design tools that are available on the Internet.

You don’t have to be an expert to create your own blog, develop your own landing page or website. Just have patience, discipline, some basic knowledge and know how to use the tools that we will show you below:


It is a program specially developed to create interfaces and works 100% in vector and in a non-destructive way. It is an ideal and very complete platform for building websites and applications. In addition, it has a friendly and easy to understand interface.

Adobe Muse

Adobe Muse is the type of program created for “Dummies”. If you are not an expert in web design and want to create your own website or simply save money on it, Muse is the tool you are looking for.

It is a program with a simple and intuitive interface, ideal for creating responsive, simple and dynamic pages that load fast and look great. Muse makes sure that everything works and you just have to worry that everything is presentable!

Adobe Edge Reflow

Adobe Edge Reflow is a platform designed for designers who want to create adaptable sites with Html5 and Css3 standards. This solution offers a grid-based workspace adaptable to any resolution and screen size.


It is a free application and similar to Adobe Muse. With it you can create your own responsive website directly from your browser without having to install or buy anything. It is worth testing it!

5. Rely on experts in responsive design and programming

In this post we explain how to create a sales page with responsive design, but if you definitely feel that you are not ready to program internet sites, don’t feel bad about leaving this job to the experts.

After all, they are trained in this area and their profession is to perform this type of task.

Hire designers with experience in responsive design, search the Internet for their references and ask for the URLs of the websites that were previously made. Don’t forget, too, to access them at various devices paying attention to details, appearance and how they work.

Advice for creating responsive design sites

Write down these tips that you should not forget when creating your website with responsive design! Let’s see:

Beware of loading speed

The speed of loading a website is a decisive element. Most users are not willing to wait long to load the elements on their page.

When it comes to creating a responsive web page, it is recommended to select the resources used very well. Remember that less is more!

Avoid using unnecessary items and choose only those that invite action.

Avoid the effects

The effects on websites are usually very attractive when someone accesses them through a desktop, but in the case of access on mobile devices or tablets, the opposite occurs.

It is important that when developing the page you continuously measure which effects work and are appreciated by users.

That is, if in your evaluations you notice that the effects you are using on your page do not work well on mobile devices or if you happen to notice that with the effects your number of conversions has decreased, it is certainly the time to rethink them.

Never forget the premise: less is more!

Use flexible images

Heavy, static images are a thing of the past. When it comes to designing an adaptable website it is necessary that you use light images; that is, that can be loaded on any device.

Avoid setting the height and the fixed width for the images that you will put on your website so that it is possible to adapt to different sizes.

Fluid measurements

Fluid measurements are those that are scaled in percentages. When you do this type of measurement in the construction of your drawing, it is possible that it adapts automatically to the size of the canvas on which it loads.

Readability in texts

The screens on mobile devices are small, so make sure your website texts are always legible to the user. It is recommended to place the texts in 16px to avoid the user having to zoom constantly.


Providing a user-friendly website is no longer an option but an indispensable prerequisite.

In a world where more and more people access the internet through their cell phones, tablets or notebooks, offering a responsive website will allow you to be closer to your users, generate more leads and get traffic to your page.

And, moreover, the chance that your content will succeed and be seen by more people is much greater than without adapting to mobile devices.

Are you ready to start creating your own responsive web page?

If you already have a blog or website, but have not yet succeeded, in this post we teach you how to generate traffic to your website through a Content Marketing strategy. We wait for you!

This article was produced by the Hotmart team.