5 tips on how to use Google Analytics for your business – WAU
Google Analytics is a great service that Google provides for your business, with one major advantage: it is free. With this tool you monitor in detail all visits received, either on your blog or on your website. Through this resource, it is possible to check how many people visited your address, which articles were […]
Google Analytics is a great service that Google provides for your business, with one major advantage: it is free. With this tool you monitor in detail all visits received, either on your blog or on your website.
Through this resource, it is possible to check how many people visited your address, which articles were read by them, which sites were forwarded, from which location in any part of the world they are and other infinite possibilities. In this article, we will cover five ways you can use this incredible tool in favor of your venture.
But first, we must point out that what we witness most in the industry are unqualified analyzes of the metrics obtained, due to pure lack of knowledge.
The manager proposes to increase his numbers, but without really knowing what to do, nor the reason for that. Below we will give examples of some basic questions to be answered, before the analysis of indicators is done:
- Can I already get information from my website or blog’s web analytics?
- What information should I really analyze for the success of my business?
- What kind of decisions can I make with access to this information?
- How do I check the profile and behavior of those who visit my website / blog?
- How to turn visits into conversions?
- Is the material I provide really relevant to the visitor?
- What are the best actions and the best channels for me to get the results I want?
These answers will be found from the moment the manager becomes aware of how important the metrics are to the success of his enterprise if used well. And the data provided by Google Analytics is there for that.
So: how to use Google Analytics?
1 – First of all learn to work with Google Analytics
Usually blogging platforms, like blogger, already offer a basic indicator demonstration service. But for those who want to analyze more deeply about their audience, these platforms end up providing an incomplete service.
Google Analytics presents the solution to this problem in an incredible way. It is essential that you install it as soon as your blog or website is live, but for that, you need to know how to configure it. It seems quite obvious, but there are countless sites that have chosen to use the tool without proper configuration, which results in the generation of inconsistent data.
Each type of tool has different installation commands. Find out how to do this in detail at this link. After properly installed, check through Tag Assistant that everything is correct.
2 – Integrate Google Analytics with the tool Google Webmaster Tools and with Google Adwords.
It is very important that this integration is done in order to obtain more in-depth information about users’ behavior and search routine. In this way, it is possible in the Google Analytics environment to know the number of impressions and even clicks per landing page and keywords of your website within the search engine.
Many businesses in the B2B segment choose to invest in Adwords. But Google Adwords is not integrated with Analytics, and without the conversions properly configured, it is the typical picture of what we call “counting on luck”.
Without proper monitoring, the company is much more susceptible to market fluctuations, where the site will surely be adrift.
The Complete Google Analytics Guide
The Complete Google Adwords Guide
[EBOOK GRATUITO]: Google Search Console
[KIT GRATUITO]: Master Google
SEO: The Definitive Guide to Websites Are Us
3 – Internal traffic contaminates metrics
It is common for the employees of the enterprise to use the website for some type of consultation. Another normal situation is for the IT team to configure the browsers by placing the company page as initial. This ends up generating a lot of traffic with no relevance to the indicators to be analyzed.
This issue can be resolved by configuring access filters. The easiest way to create this filter is to register the fixed IP of the enterprise network.
Then, just delete all traffic that originated from that IP. When working with accurate data, the decisions made from this information are certainly much more assertive.
4 – Count all conversions
This is a basic task for anyone who wants to know if the site is really generating trades. It is known that teams working with e-commerce use the conversion funnel feature to make decisions regarding the direction of the venture.
But it turns out that companies that work with Bussiness to Bussiness most of the time are negligent about this very important information.
Some examples of conversions that need to be measured are: contacts, downloads of available materials, simulators, generated leads, etc. Every website needs to define its conversion concepts well, so that the measurement is effective in the site’s strategic planning.
Worksheet for tracking metrics
Download our free template and start tracking your numbers closely!
5 – Don’t lose sight of your audience
More than working on increasing the number of visits, try to know what are the habits of the internet user when visiting your website and what are the routes used by them. Which page did they enter through? What was the page most responsible for customers leaving navigation? What did the visitor search for most on your site? What is his attitude after accessing such content?
It is understood that this series of questions must be resolved in order to understand what the visitors’ needs are and what should be delivered to these users. A very good feature of Google Analytics in this sense is the page analysis that describes a kind of “click map” of visitors on the pages of the website.
And speaking of fantastic Google Analytics tools, another very good feature is the generator of custom URL’s or Tag’s, which will help you further to track the results generated by your actions.
We hope these tips have been helpful and that you will enjoy them when working with Google Analytics. May the information assimilated allow you to decide what is best for your enterprise, using secure data provided by this sensational tool for your business.