5 tips to increase your social media traffic – WAU
This post was adapted from the original on the Hubstaff blog. Check out the original here. Those who work with digital marketing know that maintaining good traffic on social networks and company websites are not always simple tasks. It is known that keeping a good news feed up to date and with a good flow can be tricky. After all, […]
This post was adapted from the original on the Hubstaff blog. Check out the original here.
Those who work with digital marketing know that maintaining good traffic on social networks and company websites are not always simple tasks. It is known that keeping a good news feed up to date and with a good flow can be tricky. After all, companies are increasingly striving to adapt better to the constant changes that exist with the arrival of new media.
And for this adaptation to be well done and for traffic on social networks to continue continuously and with a good number, it is necessary to devise strategies to increase – and keep high! – the level of organic reach of your content.
Here are the 5 tips to increase your social media traffic:
Tip 1: Create a long tail strategy for your posts
As previously mentioned, it is extremely important to create strategies to increase traffic. The first strategy that social media Madhav Bhandari gives us is to build a long tail strategy.
But what is a long tail strategy?
This is a statistical term, widely used to designate and identify graph data and data volume. For Chris Anderson, the long tail method used on the internet is the great innovation of recent times. The focus shifted from a single peak to a curve that remains for a while.
In a simple way of explaining, the long-tail strategy suggests that you should stay focused for a certain point over a longer period. In terms of sales it would be as if we took our attention away from the sensation of the moment (which sells a lot in a given period and then disappears from the market). In other words, we would eliminate seasonality and maintain a constant sales.
The long tail strategy in Digital Marketing
Bringing this phenomenon of the Long Tail to the world of posts on its social networks or websites, social media claims that content released in January should be shared again and periodically. In this way, the material you have released will be able to be viewed by a greater number of people, after all, those who started following you only in March, for example, have not yet had access to the content. And those who already had an initial contact can improve and absorb more. It should be noted that the content must be disseminated on different social media platforms.
Tip 2: Determine the best times to post
Any social media user has realized that there is a better time to post and get feedback from your followers / friends. It is important to define if you just want your posts to have a greater reach with your friends or if you, a company’s social media, want the posts to get a greater number of hits. In this case, setting a time when your target audience is online is ideal for starting to get more traffic.
Join the long tail strategy with the best time
Implementing the long tail method and analyzing which hours are the most engaging to launch the posts is of great importance to optimize the reach of the content with the target audience.
Tip 3: Write titles and content that interest your audience
Before starting to explain, it is important that any person or company that wants to share content on the internet knows its target audience. Well, it is only through this knowledge that you can create material and titles that arouse your target’s interest.
Discover your target audience
A good content replicator must know who they want to reach. Just as there are tools to set the right time for your posts, there are also tools that help you define the profile of those who are interested in the content you share.
Offer good content
And since it was possible to define the profile of your followers, you can now define what is the best content to be posted. Remember that for the public to remain active and present it is important to have good content, that is relevant and brings the information that readers want to absorb
Don’t forget to share interesting images that draw attention to your material. And the most important thing after discovering and defining your target audience is to build your identity so that the audience is able to recognize your ideas and your reach on social networks is the way you expect.
Tip 4: Draw attention to other content
If your goal is to increase traffic to your blog, website and / or social networks, it is important that you create interesting calls to other interesting posts and content that you have made on your website or blog.
At this point, the user who is reading your material may be interested in other content and this is where the previous tip comes in: create creative titles / calls that arouse interest. By keeping the reader on your site and reading various materials you are making your content reach more. So, don’t forget to create calls, such as:
- Did you read our new post?
- See our most accessed post of the last month!
Tip 5: Share your content and tag the people mentioned in it
And last but not least: when your content quotes someone, make sure to mark it. It is proven that when making a post and not marking people who are mentioned in the content, the reach is much less. The person or brand cited may have a considerable number of fans and followers, which, consequently, will increase the sharing and reach of your content. This way you can reach an audience outside the initial circle. A simple change can make a huge difference!
Finally, we can say that to increase traffic on social networks and websites, you need a detailed study and a more detailed look at all your work. You must have sensitivity and expertise to decide what will be the most important and relevant changes so that your traffic increases with your social networks. Do not measure efforts and observe which ideas can and will make a difference for you to become a replicator of content that adds value on websites and social networks.
So, do you agree with our tips? Do you have any suggestions, criticisms or comments? Share with us, we love to hear from you!