52 Inbound Marketing Statistics Every Professional Needs to Know – WAU

What do you need to know about Inbound Marketing? Discover here 52 important statistics about Inbound Marketing that we have collected for you!

We are sure that you have heard thousands of times about what Inbound Marketing is. With that in mind, we prepared this post with a list of 25 killer statistics that will serve as arguments to prove the efficiency of this concept.

If boss doesn’t believe in this strategy? Use this data to convince you to invest in Inbound Marketing.

Do you need structured information on the topic to make decisions? Check each one and see how to structure your marketing even better.

Are you going to give a talk on the subject? We have some pretty cool information here too, compiled from across the web.

This reading is quick and objective. Stop wasting time and check the numbers that prove all the benefits that companies have when investing Inbound Marketing.

  1. 60% of consumers present a more positive view of a brand after consuming its content.
    (iMedia Connection)
  2. 70% of companies in London already use Content Marketing.
    (Content Trends | Websites Are Us)
  3. 75% of companies that apply inbound marketing believe that their strategies are effective. (HubSpot)
  4. The adoption of content marketing generates 4x more visits and 5x more leads for companies on average.
    (Content Trends | Websites Are Us)
  5. 61% of marketers say that improving SEO and increasing organic presence is the priority of their inbound strategy. (HubSpot)
  6. 75% of medium-sized companies adopt Content Marketing.
    (Content Trends | Websites Are Us)
  7. 79% of marketing / advertising agencies adopt Content Marketing.
    (Content Trends | Websites Are Us)
  8. 81.3% of Education Institutions invest in Digital Marketing.
    (EDUTrends | Websites Are Us)
  9. 59% of marketers say that the inbound produces better quality leads for the sales team. (HubSpot)
  10. 73% of SaaS and technology companies use Content Marketing. In 2015, this adoption was 70%.
    (Martech | Websites Are Us)
  11. For technology companies, the adoption of Content Marketing generates 13x more visits and 5x more leads.
    (Martech | Websites Are Us)
  12. The cost per lead of technology companies is 3x lower when the prospecting model adopted is Inbound.
    (Martech | Websites Are Us)
  13. 68% of agencies that adopt digital marketing for themselves use content marketing.
    (Panorama of Digital Agencies | Websites Are Us)
  14. Marketing analysis tools are adopted by 68.2% of Educational Institutions.
    (TechTrends | Websites Are Us)
  15. Among the companies that adopt Content Marketing, 53.3% believe they are at a basic level of development.
    (Content Trends | Websites Are Us)
  16. The average cost per lead decreases 80% after 5 months of a consistent inbound marketing strategy. (Eloqua)
  17. Agencies that have good knowledge in Inbound Marketing, tend to have better ROI.
    (Panorama of Digital Agencies | Websites Are Us)
  18. Companies that publish 13 or more content per month generate twice as many visits to the site.
    (Content Trends | Websites Are Us)
  19. 52.2% of companies don’t document your Content Marketing strategy.
    (Content Trends | Websites Are Us)
  20. 16.8% of companies that adopt Content Marketing do not even have a strategy.
    (Content Trends | Websites Are Us)
  21. Organizations that combine internal and external content production consider themselves 12% more successful.
    (Content Trends | Websites Are Us)
  22. Organizations that invest more than 25% of their budget in content consider themselves to be 30% more successful.
    (Content Trends | Websites Are Us)
  23. 75% of B2B, B2C and non-profit organizations around the world adopt Inbound Marketing as their marketing approach. Only 25% adopt Outbound Marketing.
    (State of Inbound | HubSpot)
  24. Companies that adopt Inbound Marketing strategy tend to present higher ROI than those that adopt Outbound Marketing.
    (State of Inbound | HubSpot)
  25. Content marketing generates 3X more leads than outbound marketing, and costs 62% less.
    (Demand Metric)
  26. 57% of the companies participating in the survey publish more than 5 pieces of content per month.
    (Content Trends | Websites Are Us)
  27. 61% of companies in London use blog to distribute content.
    (Content Trends | Websites Are Us)
  28. Only 29% of companies use ebooks / whitepapers to distribute content.
    (Content Trends | Websites Are Us)
  29. 73% of companies worldwide say that Email Marketing generates ROI.
    (State of Marketing | Salesforce)
  30. Responsive design can lead to a 130% increase in the click-through rate on emails.
    (State of Marketing | Salesforce)
  31. Personalized emails increase click-through rates by 14% and conversion rates by 10%.
    (Aberdeen Group)
  32. Nurtured leads produce, on average, a 20% increase in sales opportunities, compared to non-nurtured leads.
    (Demand Generation Benchmarks | HubSpot)
  33. Lead nutrition emails have a CTR of 8%, while the same rate for emails without this purpose is only 3%.
    (HubSpot)
  34. Companies that nurture your leads sell 50% more, at 33% lower cost.
    (Forrester Research)
  35. Investment in social media is increasing more than in any other digital marketing channel.
    (State of Marketing | Salesforce)
  36. In the past two years, content consumption on Facebook has grown 57%.
    (State of Inbound | HubSpot)
  37. The less companies know about their KPIs, the less chance they will reach their annual revenue goals.
    (Demand Generation Benchmarks | HubSpot)
  38. Companies that measure and track their ROI showed a trend 1.6% higher in 2015 from receiving higher revenues.
    (State of Inbound | HubSpot)
  39. Among the agencies that consider ROI to be very good, 80% use digital marketing.
    (Panorama of Digital Agencies | Websites Are Us)
  40. Companies that obtained, in 2015, ROI higher than in 2014, presented 20% greater tendency to track marketing metrics 3 times a week or more.
    (State of Inbound | HubSpot)
  41. Organizations that adopt Inbound and have a defined SLA (sales level agreement) are 5x more likely to be effective.
    (State of Inbound | HubSpot)
  42. Inbound Marketing generates 54% more leads than traditional marketing.
    (State of Inbound | HubSpot)
  43. In 2020, it is estimated that email will be used by 3 billion people.
    (The Radicati Group)
  44. The main challenge in lead generation that B2B marketers face is generating qualified leads.
    (B2B Technology Marketing Community)
  45. 95% of consumers choose solutions from companies that provide content that assists in each step of the purchase process.
    (DemandGen Report)
  46. 57% of the customer’s journey is completed even before the buyer talks to a seller.
    (Corporate Executive Board)
  47. 82% of buyers view, on average, at least 5 company contents chosen to provide you with the solution.
    (Forrester Research)
  48. Only 2% of cold calls result in a meeting schedule.
    (Leap Job)
  49. Email marketing has a 2x higher ROI than cold calls and networking.
    (MarketingSherpa)
  50. 83% of companies use at least one basic segmentation for email shots.
    (Econsultancy)
  51. In London, 93% of marketers believe that mobile marketing is essential for your business.
    (State of Marketing | Salesforce)
  52. 88% of London marketing professionals believe that social media marketing is essential to their business.
    (State of Marketing | Salesforce)

To have access to the main market trends, be sure to also see the full report of the Content Trends survey that we launched in 2019, the largest survey of Content Marketing in London!