7 essential elements of a champion blog post – WAU

What makes a quality post? How to structure your content in a way that it really attracts the attention of your audience and conveys your message? We have 7 tips to help you have a champion blog post. Save to your favorites and consult whenever you need. It’s a guide for you never […]

What makes a quality post? How to structure your content in a way that it really attracts the attention of your audience and conveys your message? We have 7 tips to help you have a champion blog post. Save to your favorites and consult whenever you need. It’s a guide for you to never get lost when posting!

1) Killing titles

The first sentence of your text is your first and last chance to convince the reader to continue with you. In other words, you need a good title to get attention, otherwise your audience will not stop to hear you.

Take a look at the most successful articles on the internet, on the most diverse sites. They all have a title that either deals with a subject that many people look for or pique their curiosity. If you follow this path your post will start off on the right foot and attract a lot more audience.

To help you create champion titles, here are some tips.


  • Search for the keywords that are causing the most buzz right now. Use them in your title.
  • Try to be controversial, it piques the reader’s curiosity. For example, use calls that challenge the reader.
  • Make titles that no one else does. The more unique your content is, the more you will stand out in the great sea of ​​information that the internet collects daily.

Still in doubt? Try our magic title generator for your blog!

2) Write short paragraphs

Large blocks of text scare the reader. They probably scare you too.

Imagine accessing a website with a block of text, with no spacing and few commas and dots, that follow infinitely through the scroll bar. The reader beats the eye on this type of content and immediately gives up reading.

After all, there is so much for him to see on the internet and it will be difficult for him to spend his valuable time on a long and tiring text.

Did you see what I did so far with the text? I divided each line of reasoning into a short block of text. I could have put it all in one paragraph. This way the reader feels more engaged to read everything.

Communicating is more than transmitting a message, it is the art of cutting words. It is to say as much as possible with little. So try not to say too much in one paragraph. Cut what is not essential and divide your reasoning into several parts. If you can, write your content on topics or lists. This text format is one of the best accepted on the internet!


  • Do the following exercise: after writing all of your text, summarize each paragraph in just one sentence. You will gradually realize how much you can say by being brief.
  • Whenever you can, write in the form of lists or topics.

3) Subtitles

This tip is an extension of the previous one. It is to continue fragmenting the text so that it does not look like a large block of long and demotivating information. Use the subtitles to divide your reasoning. They serve as breaks in reading and help to build your line of reasoning better.

Remembering, of course, that they need to be as killer as the titles. Think that each subtitle is a new chance that you have to gain even more attention from your reader.


  • Have brief titles
  • Put a promise in your subtitles, a hook for the reader to keep following you.

4) Formatting

Content is important, but so is form. As we have already said, a text in large uninterrupted blocks removes the reader’s interest. Texts with poor formatting too.

But what would be a bad format? It would be a very inadequate font, which makes reading difficult, a text color that is too light or too strong, that tires the eyes, and a type of text structure that is confused and disordered.

Keep an eye on how you deliver your content and you will have a blog post that gets your reader through to the end.


  • Use light fonts, preferably serif fonts. They help reading.
  • Keep an eye on the font size in each browser. Make sure they are an appropriate size.
  • Don’t overdo the visual composition of your post. The cleaner, the more your content will be valued.

5) Subtitles

A picture says a thousand words. This is true that any blogger or internet advertiser with some experience has already discovered this. People respond better to content with good images. And you can use them as a way to get more attention through subtitles.

For example, when a reader glances at your post, the likelihood of them stopping to see an image is very high. And if this image has a curious caption, you get one more chance to convince him to continue reading. So use captions on your photos!


  • Also try posting your post on your Facebook page with an image, in addition to the text. You’ll see how your followers respond best.

6) Featured texts

“Simply because featured texts attract more attention.”

And you can use them to score the most important points of your text and convince your reader to read everything thoroughly. For example, if he likes a specific featured quote, he’ll want to know more.


  • Highlight the most striking phrase of your text or select the content that will most make your reader curious.

7) Call to Action (CTA)

Call to Action or CTA is the most important section of your post. It is through it that you will really engage with or convert your reader, depending on your goal.

It is usually the last session of your blog, when you invite your reader to act in some way, be it by commenting, giving your opinion, downloading an e-book, registering your email or even buying your product.


  • Never forget Call to Action! It is the section of the post where you have more chances of conversion.


To illustrate our last point, here’s our call to action. Write here in the comments what you think of our tips. And if you have any tips to share, please share!

Do you want to learn how to create your own blog? Learn here!