7 incredible tips for creating a bio on social media – WAU
When it comes time to choose a social network, you’ll get more results by choosing the one that fits your brand. It is important to know which social network is preferred and most used by your target audience. Check out our definitive guide to choosing your social networks here! You’ve read our guide and chosen which networks […]
When it comes time to choose a social network, you’ll get more results by choosing the one that fits your brand. It is important to know which social network is preferred and most used by your target audience.
Check out our definitive guide to choosing your social networks here!
Have you read our guide and chosen which social networks will your company participate in?
So now you need to create an incredible bio for your social networks. This may seem like a simple task, but it is more complicated than you think. And now you may be asking yourself: but why would that be complicated? Isn’t your bio just basic information about you?
No! Your bio on social media is your business card. It is the first thing that your fans and followers see about you. So it needs to be done very well: it is important to know exactly what you are going to write.
Your bio should separate you from your competitors, but still create an accessible aura about you or your company. Make you sound like a successful professional without looking like you’re bragging too much. Be professional with a personal touch. And whoever manages to play a little bit of humor in it all still gets bonus points, because social networks should also be fun!
And let’s be honest: talking about yourself is difficult. And doing this in 160 characters or less is an even more complicated task. This is probably the reason why you should be careful and strive to create the perfect and professional bio for your Twitter profile – or LinkedIn, Facebook, etc.
7 elements for you to include in your bio on social networks
1. Your bio includes at least a professional description of what you or your company do
People want to know what you do or what you sell. It is essential that you explain exactly what you work with. But be objective: you need to explain this in a few words.
2. Includes a word that is not “boring” or too technical
We understand that sometimes it can be a little difficult not to just use technical terms when you work in areas that can be difficult to explain without using them, like companies that work with software, for example. But try to include at least one word that is more common to the general public or that speaks to their daily lives. Take the bio of our Twitter profile as an example:
We work with Content Marketing and this is not always an easy thing to explain. But the use of the word “killers” made our bio more outgoing for our audience. It may sound silly, but the right word makes all the difference!
3. Includes a minimum of one keyword and a maximum of three
Keywords about what you do are important for you to be found in Google’s ranking factors. Do a search to find out which keywords are most used in your market by your competitors – after all you will want your website and profile to appear in searches in better positions than theirs. Check here which are the 10 tools that can help you in google ranking.
4. Includes a success or achievement made by you or your company
This tip is obvious: you want people to know that you are good at what you do. But be objective: mention only what is really essential. People don’t need to know that you got that total from your 5th grade work.
5. (For personal pages) Includes a hobby
This tip applies only to personal pages. Include a hobby that says a lot about who you are. This is important for potential employers or interesting contacts to know what makes you special.
6. (For personal pages) Includes an interesting fact about you
Another tip for personal pages. Did you live in England for a year? Are you an expert on something? Tell us something interesting about you! What you say depends on your criteria, but be creative.
7. Link to your company or other social profile
As we show on our Twitter profile (where we link our bio with our blog, the Content Marketing), making a link in your bio to your website, blog or other profile on another social network is important so that new information about you is easily found.
Materials to be successful in any Social Media
– How to improve your organic results on Instagram (FREE ebook)
– Marketing on Facebook: the complete guide
– Marketing on Twitter: The Websites Are Us Guide
– Marketing on Instagram: everything you need to know to pump your Instagram
Making an incredible bio in a few characters can be difficult, but it is not impossible. Complete this checklist and see how your profile now looks much more professional and interesting.
Now that you’ve filled out your bio, some questions may have arisen about how to fill out the rest of your profile on social media. If that’s your case, Download our free Social Media Marketing kit now! In it we will help you complete your profile and also give you tips on post size for social networks.