7 productivity tools every marketer needs to know – WAU

For you to be a good marketer, it is not enough to know all the theory in your area. In addition to needing to apply, you must also learn to deal with the lack of time and discouragement that can sometimes appear. After all, it’s not every day that you feel like the most productive person […]

For you to be a good marketer, it is not enough to know all the theory in your area. In addition to needing to apply, you must also learn to deal with the lack of time and discouragement that can sometimes appear.

After all, it is not every day that you feel like the most productive person in the world and achieve all your goals. Becoming a better professional is an endless path that must be covered a little bit every day.

To help you, we have selected some productivity tools that promise to change your day to day. Even if you already know some, the list can present one that will change your daily life.

In this post, you will get to know 7 productivity tools that have the potential to change your day-to-day work as a marketer and also check out 3 valuable tips to further improve productivity

Productivity tools for marketers


A good marketer must base his work on data and facts. Making strategic decisions is certainly part of your daily life and Stiling can help with that.

The platform gathers conversation data, mentions, live publications, news, social networks, blogs, forums, reviews, search engines and other sources for you to know what the public is saying about your brand.

The ability to filter information will save you a lot of time, which would be wasted using only social media search tools, for example.


For those who need to manage many teams and projects, in addition to their own tasks, Asana is perfect. You can create and assign tasks, and divide them by project or person, for better viewing.

It is still possible to add several details to each task: comments, files, checklists, deadline and responsible. You can still observe a calendar that defines well all the deliveries to come.

Even using individually is a useful tool. It has applications for all mobile systems, in addition to good browser versions.


Trello is already well known to all marketing teams – or not – but it’s worth putting it on in case you don’t already know it.

It’s like scanning post-its. Create tables and divide tasks between them, being able to put them in the form of steps so that everyone knows where the projects are. You can organize everything with this tool!

Also with applications for mobile operating systems.

How to organize your marketing department without spending money


For those who need to improve their time management, Harvest is the right choice. With it, you can time your tasks and generate reports at the end of each period.

Have a deep understanding of the hours worked, a role that has been increasingly demanded of managers. Like Asana, it has task creation features.


For the marketer who creates ads on all networks, it’s perfect: it offers a complete view of promotions on Facebook Ads, Twitter Ads, Instagram Ads, Bing Ads, Youtube Ads, Google Adwords, among others.

That alone helps a lot in your productivity, so you don’t split between multiple sites every time you want to track campaigns.


It is a Chrome extension that sends a notification when an email is opened. Thus, you have more ability to manage your inbox without forgetting anything.

If a recipient has not yet verified your email, for example, you don’t waste time (and credibility) by charging too much for the response. Once it opens, you can better manage your billing.


With so many tools, marketers can be lost with their passwords. LastPass, which is also a Chrome extension, helps you manage passwords for online accounts.

You do not have to keep saving passwords in a file or paper, which, in addition to being unproductive, is dangerous. It even offers secure ways to share passwords among the team.

Other tips that can improve your productivity

It is not enough to have a list of productivity tools working if you are not dedicated to learning about all of them and improving their use even more. Team processes need to be structured in a general way.

Check out some other tips to become a better marketer:

1. Set goals with dates

Always know where you’re going. The authors of the book “Switch”, Dan Heath and Chip Heath, explain in the book that goals are much more effective, no matter what type of person you are. They just need to be short, easy to reach and attractive.

So, break big goals into smaller goals and set a schedule with the help of the tools above. As you check the tasks, your motivation will increase.


2. Find problems and solve them

There are always ways to improve your and your team’s productivity. Always look for problems – it is better for you to find them and work on them than to run away.

Think about whether a productivity tool will help you solve it or if taking one more step to get things done will be worse. Also, be sure to listen to your team: they may know of problems that don’t even cross your mind.

3. Test new ideas

A golden tip for solving these problems is to test the solutions. Do not spend money or time applying something that has a chance of not working.

In the book “Sprint”, Jake Knapp, John Zeratsky and Braden Kowitz, the three members of Google Ventures (Google’s technology investment arm) present a model to test ideas in 5 days.

The model is approved by large companies and allows quick validation of solutions, and can be used by teams of any size. We suggest that you read and start applying.

The books mentioned above are available on the 12 Minutes platform. There, you can find summaries of the best marketing and business books to read in just minutes.

So, did you like the post? You will also like to know a little more about Getting Things Done, the method for those who cannot focus.

This article was written by the content team at 12Minutos, the platform that selects, reads and summarizes the most important non-fiction books, turning them into microbooks and audiobooks. Download the app now on the Play Store or App Store and good learning!