7 tips for not running out of stuff on your blog – WAU
Creating a blog and having quality and always up-to-date content is essential for visits to continue growing and to gain new readers. With differentiated content, you will also retain old readers, who will see your blog as a provider of quality information. The growth of visits accompanies the arrival […]
Creating a blog and having quality and always up-to-date content is essential for visits to continue growing and to gain new readers. With differentiated content, you will also retain old readers, who will see your blog as a provider of quality information. The growth in visits accompanies the arrival of leads and, consequently, sales! But how to maintain the high standard of the texts and always have interesting topics to talk about?
We have created some tips to help you in this mission, but don’t think it will be a simple task! Having relevant content will depend on your thirst for knowledge.
Find out which subjects are on the rise in your industry
Your reader looks for a specific type of knowledge on your blog. They can be news, general or specialized articles, tutorials or tips, so to always produce the content your audience wants, stay tuned for all the news in your area or relevant segments. Follow your market, identify the current trends and themes and use the news on the agenda. An excellent way to always stay connected is to follow the vehicles that are references in your area and learn from them, so that you can become one of them. Another way to not miss a thing is to follow blogs and social profiles of foreign companies (the American market is a good example) and thus get to know the news before the local market.
Get out of the computer!
Industry events are great for keeping you informed, discovering new topics and meeting people. Try to participate in some, this way you will be able to diversify the format of your content a little more, producing material such as a video, an interview or a photo gallery to complement the information.
Also, don’t be restricted to the work environment. Taking a walk, watching a movie or going out with friends can bring back the inspiration that was missing. Meeting new places and people, discussing diverse topics and listening to opinions with points of view different from yours can help in inspiration.
Talk to your team
In addition to you, the people who work at your company also live in your business area all the time. That is why they can have interesting information on the subject, they can make suggestions for guidelines to be worked on, they can have sources to indicate and even different views on a given subject. The customer service team, for example, is always in touch with customers and can give you feedback on the main questions, problems and suggestions they have. So you can create content according to the needs and interests of your customers and, possibly, potential customers (with similar profile).
Just like the SAC area, other sectors may also have a lot to share. At least once a month, try to meet with people in charge of each area for a brainstorming session! You will be surprised at the number of new and relevant guidelines that will emerge.
Visit discussion forums
Reading news and articles about the sector is essential, but in some cases, to further enrich your texts, it will be necessary to go further. Internet discussion groups can collaborate a lot, because there you will find people as interested in your area as you. In addition, we often come across several recommendations and interesting links that can help in generating guidelines.
In addition to having new ideas, it is possible to increase the discussion with materials from your own blog, encouraging new discussions and also disseminating your texts. Who knows, you may not get feedback on your material?
Read and respond to your blog comments
When your blog has a little more time on the road, readers will start commenting on the posts. This information is extremely useful, as it provides direct feedback on the content covered. If readers ask about the content, even after reading it, it may be a sign that you need to be more didactic in writing.
If you share these texts on social networks, also pay attention to the comments that arrive there. As it is more agile, responses on Facebook and Twitter will tell you in minutes whether you got it right or not. Always responding to comments shows your readers that the company is attentive to what it has to say, creating a bond and engagement.
Recycle old content
Some issues that were previously discussed on the blog can have repercussions if debated again. A tutorial can be relevant again, if there is something new in the way it was done. SEO articles, for example, can be updated with new information or generate new guidelines with current content. Stay tuned also to the posts that had the most audience, it is a good parameter to determine which topics are most successful with your audience and can guide you in the formulation of new guidelines.
Holiday dates = relevant content
Stay tuned to the calendar and holidays, holidays and special days, as they can be quite a topic. Focus on those that are relevant to your audience and that can be connected with industry themes. More general celebrations, such as Christmas and New Year, can be a source of inspiration for non-standard texts, such as tips for heating business in the coming years, a list of films, gifts for executives, among other possibilities.
When ideas for new guidelines are lacking, don’t worry! Often the best ideas come when we’re not thinking about work, whether in the shower, or at the gym. If you can’t get inspiration from the tips above, be patient as everyone goes through days like this. If you have any other suggestions, share them in the comments!(Image highlighted by: Dooder / Shutterstock)