8 keyword tools you need to know – WAU

The synergy between technology and digital marketing produces a series of tools that help professionals in the field to perform their work better. In this sense, one of the most useful solutions is the keyword tools. After all, searching for the ideal terms to use in your sponsored link, SEO or […]

The synergy between technology and digital marketing produces a series of tools that help professionals in the field to perform their work better.

In this sense, one of the most useful solutions is the keyword tools.

After all, searching for the ideal terms to use in your sponsored links, SEO or content marketing campaigns is essential, as they allow you to invest your efforts in creating quality content in the best possible way.

These planners basically serve to identify keyword opportunities. For this, they analyze the competition and the relevance of these words, suggest related terms and spy on the keywords used by competing sites.

In addition, these tools rely on data to understand how the public searches for solutions to their problems.

After this initial explanation of the function and importance of keyword tools, we will list the top 8 that you need to know and teach you how to use them now. Follow!

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1. Google Keyword Planner (free)

Keyword Planner is one of the best known and most complete tools in this segment. It is provided free by Google and its use is mandatory for any SEO and digital marketing professional.


As a Google tool, Keyword Planner is recognized and stands out for generate data from one of the most trusted sources in the world.

In addition, as many of the SEO strategies and sponsored links are focused on Google, this platform fits like a real glove because it allows you to identify opportunities for terms that are very popular in paid media, highlighting how much you can save if you generate content quality to answer that search term.

Negative points

Despite being from Google, free of charge and having several useful functions, this planner also has some disadvantages.

One is the lack of specificity in the average volume of searches: in this data, the platform displays only a relative range of accesses, such as 1 thousand – 10 thousand, 100 thousand – 1 mi etc.

Another is that it is not possible to analyze competitor data due to the lack of exposure of other competitors’ information.

How it works

Using Keyword planner is very simple and takes a few seconds to get started.

Basically, you should go to the tool’s homepage and click on “find keywords”:

Keyword Planner Tutorial

After filling in your search term, you’ll see a screen that shows data for the terms searched, ad groups, and suggested keywords.

It is information about competition, average volume of monthly searches and bid amount indicated.

kewyord planner tutorial

(Did you like it? This post explains how to configure Keyword Planner and gives you tips on how to use it strategically.)

2. SEMrush (free and paid plans)

An most complete platform than Google’s SEMrush.

She is the favorite of many marketers around the world, and you will understand why.

It has the main functions and information of the Keyword Planner, such as indicating the search volume (here, this information comes in absolute numbers), related search terms, and the keyword’s average CPC.


SEMRush shows the competitiveness of the terms searched through a scoring system, displays a search trend for the keywords in question (Google Trends function) and indicates the pages and domains that are best ranking organically for the search terms.

Another super cool feature of SEMrush is its search field to analyze competitors.

To do this, just enter the domains you want to evaluate to check, for example, the keywords that best rank the sites of these competitors and the backlinks of those pages.

Negative points

Do you know that story that nothing good is free?

That’s right: this is SEMRush’s big problem. Although it has a free version, it is quite limited as it only allows the user to do a maximum amount of daily searches and a limited number of related keywords displayed.

The premium version also doesn’t have a very low price (starting at $ 99 per month), but those who pay also have an arsenal of information at their disposal.

How it works

After creating your initial account on the website, using SEMRush is very simple and straightforward.

On the home page, you can enter the search term you want to analyze (and choose the language of the term):

semrush tutorial

On the page that opens, you will find several relevant information about the term under analysis, such as the volume of monthly searches, number of pages that rank for that keyword:

semrush tutorial (2)

Going down a little further, you’ll see variables from that same term and related keywords (to inspire your strategy more and give you insights on how people look for information on that topic).

semrush tutorial (3)

If you want to get the most out of SEMRush and understand how to do domain searches and how to use the SEO tools panel, be sure to check out our complete tutorial.

3. Keywordtool.io (free and paid plans)

If you are still starting to learn SEO and keyword research or you don’t want anything too complicated, you need to know Keywordtool.io one of the keyword planners that stands out for its easy to use interface.

It works like Google’s “auto complete”, where you enter a keyword and the tool offers a series of suggestions based on the search term.


It is very useful for those looking for keywords like long tail (longer terms and expressions, but more targeted and better for conversion).

What’s more, it allows you to perform analysis based on Bing, YouTube, Amazon and App Store search engines.

Negative points

Again, the problem here is that if you want to have access to search volume, average CPC and competition data, you’ll need to use the premium version of the platform (with plans that start at $ 48 / month).

How it works

As I said above, Keywordtool.io gives a show in simplicity and practicality.

To use it, simply access your homepage and enter the search term in question, as well as the language / country in question:

tutorial keywordtool.io

You’ll find the unique keywords found for that search engine in seconds.

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By |2020-03-15T05:00:54+00:00March 15th, 2020|Digital Marketing|