8 WordPress terms you need to know – WAU
Knowing WordPress terms thoroughly is essential to know exactly how to optimize the performance of your page, website or blog. Some of them allow you to make your content even more attractive to your users in a simple and practical way.
It doesn’t matter if you have an e-commerce or are creating a blog or landing page to invest in digital marketing strategies, count on a CMS tool (Content Management System or, in London, Content Management System) is fundamental to succeed and stand out in the midst of so much competition in the digital world.
After all, from this solution it is possible to create, publish, delete, organize, in short, do the complete management of the contents on your website.
Whether to increase sales, to generate more leads, educate the market or even be seen as an authority in your area, it’s important to produce relevant and quality content. To make this job less complex, some CMS tools are very useful.
One of them is WordPress, perhaps the best known and certainly the most used. After all, data indicates that just over 60% of users who adopt CMS strategies use this tool. Getting to know this solution in depth can make your content management even better, which is why we have listed the WordPress terms you need to know.
Are you curious? So just read on to understand the importance of having a CMS tool, the WordPress differentiator to justify such a domain in the market and, of course, the most important WordPress terms. Check out!
What is the importance of having a CMS tool?
You are starting an online business and, to have relevance in your area, you need to invest in content production strategies.
Now, imagine if for each publication created or change made, it was necessary to worry about the technical structure of the page? It would be unfeasible, right? Precisely to meet this demand, CMS tools emerged.
The main objective is to make the content management process less complex for those who do not have the necessary technical knowledge.
Thus, you will only be concerned with the quality of the content that will be published on your pages, having the freedom to add other features that seek to make the consumer experience even better.
Therefore, if you want to have a quality website, produce relevant content and stand out in the digital world, it is essential to have a CMS tool.
After all, in addition to facilitating your work, these platforms allow you to use other strategies for your business to become even more relevant in an organic way, such as SEO (Search Engine Optimization), link building and the use of keywords .
What makes WordPress different?
Even with an increasing demand from companies that adopt CMS tools in the market, WordPress remains dominant.
In addition to the share of the segment reaching 60%, the closest competitor, Joomla, lost relevance from 2018 to 2019 and now serves only 5% of the market.
But then, what justifies WordPress domain size?
Easy installation or integration with your website is one of the main differentials of this tool. Simplicity so that you can edit publications is also another advantage, allowing you to personalize your content with images, bold words and other features with only the platform’s editor buttons.
Another benefit of WordPress is the possibility to further improve the performance of your pages with the wide range of plugins and extensions present in the tool.
Either to increase the speed of the site, or to assist you in creating banners. Allowing you to innovate your strategies without the need for large – or no – extra investment.
What are the 8 WordPress terms you need to know?
Now that you understand how essential it is to have a CMS tool and what are the differentials of WordPress within this context, it is time to learn more about other features of this platform.
Therefore, we have listed the 8 WordPress terms you need to know to make your content even more attractive. Check out!
1. Backend and Frontend
These two WordPress terms, together, are perhaps the most important. After all, only from them is it possible to see the content that will be published and what the user has access to.
The Backend represents the internal part of your website or blog, that is, the control panel with the editing options that allow you to define the content, layout, plugins and other features.
Frontend represents the interface of your page that is visible to any user. The layout, design and content already in their final formats that you defined in your Backend.
This term, therefore, means the final interface of your website, which your consumer will have access to, such as publications, banners, themes, navigation menus and all other definitions.
FTP (File Transfer Protocol or, in a free translation, File Transfer Protocol) allows two different computers or servers to exchange files freely.
In practice, when you save an image in some of your content to be published, it is sent to an online server.
In other words, FTP allows you to access files (themes and plugins are also saved on this server) from anywhere.
This is essential when you are experiencing a problem with WordPress, need to make a backup or even upload a very heavy file.
Permalink is nothing more than the permanent URL of anything you post on your site: posts, pages, categories or download links, for example.
It will be the format of the address of each of these publications for you to share with other users, disseminate on social networks or by email marketing.
One advantage is that WordPress allows you to customize the type of Permalink you want your pages to have.
That way, you define the address of each publication, so that it fits exactly according to your SEO strategy, potentiating the attraction of visitors organically.
No tool is perfect, right? Recognizing this defines one of the most important WordPress terms: Plugins.
This function allows users to add other differentials to their pages, making them even more efficient to achieve the objective of each business.
From plugins aimed at increasing the security of the page, through one that facilitates the management of comments on your blog, to one aimed at optimizing your SEO tactics.
And it gets better: WordPress provides a base with several of these plugins (many of them free) so that you can easily integrate with your website.
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Widgets are some of the elements available in WordPress so that you can further improve the performance of your page.
Whether to customize the header of your site, or to add a sidebar that allows the user to browse and find content more easily or control the ads and advertisements on your site.
Through the Backend of your website, you can add these features so that the Frontend is even more attractive and according to the demands of your consumer.
Also known as templates, WordPress Themes define the interface of your page. That is, all the features and functionality you want on your website.
The platform itself offers free templates, with the most basic features, while the premium versions have some extra features, including with Plugins already installed to optimize the performance of your page.
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Organization is fundamental to the success of any website, regardless of what its purpose is.
Through categorization, you make navigation even easier, allowing the user to find exactly what they are looking for in the simplest way. When selecting a certain category, he will have access to the contents that are part of that theme.
Despite the optional use, Tags are keywords used in WordPress to further facilitate the categorization of your pages.
You can define, in addition to the Categories, some important words that deserve emphasis and facilitate the user when searching for a specific subject in a more specific way.
Was it clear how some WordPress terms are fundamental for you to get to know this tool even better and know how to use it to its full advantage? After all, understanding how a platform works allows you to have access to all features and optimize the performance of your pages.
As you can see in this article, plugins can be a differentiator in WordPress for you offer even more complete and quality content to your users.
So, how about getting to know WAU Convert and staying on top of all the CTAs you need to convert your visitors into a single plugin?