9 books on Inbound Marketing that you can’t miss! – WAU
Find out which are the 9 most suitable books for those who are starting their journey in the world of Inbound Marketing!
Everyone likes posts. They are fast. Useful. Commentable. Shareable. But eventually, we need to read books and delve into some themes.
Books are more dense, explanatory and have undergone a large evaluation / editing criterion. So today we have separated 10 books on inbound marketing for you to read as soon as possible!
1. Content Rules – Ann Handley and C. C. Chapman
“Content Rules” is a good introduction to the concept. This Inbound Marketing book, created by Ann Handley and C. C. Chapman, is basic and mandatory for your shelf. In addition to talking about its importance, it teaches readers how to create interesting content.
The book is full of examples and case studies, which in itself demonstrates the importance of content with a human voice. Pay special attention to chapter 6, which outlines the six basic characteristics of a good story.
2. Convert !: Designing Web Sites to Increase Traffic and Conversion – Ben Hunt
You can know a lot about building websites, layout, design and even about Inbound Marketing software. But the question is: how to make it work, attract people and close sales?
This 312-page manual promises to “transform the success rate of any web site”. Hunt argues that almost websites perform much weaker than they could, and shows that the traditional way of making websites (creating content and expecting visitors) is completely wrong.
3. Do It! Marketing – David Newman
A book to open and start putting into practice before you finish reading. There are 77 tips and a 21-day marketing plan with step-by-step instructions.
The fundamental question asked in the book (and that we must ask ourselves all the time) is: “what value did I add to the world of my lead to earn the right to invite him to a conversation and offer my solutions?”.
4. Guerilla Marketing – Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
The 1983 classic (updated in 2007) that simply launched the “guerrilla marketing” concept remains a key book in the inbound marketing library.
For Levinson, marketing means “every contact of your company with anyone in the outside world”. This naturally includes the production of any and all content and any interaction with customers, including SAC.
Marketing guerrillas rely on imagination rather than the brute force of big budgets – and from this perspective, all guerrilla lessons apply to inbound marketing (especially “producing viral content”).
5. Likeable Social Media – Dave Kerpen
Kerpen is an influential speaker and blogger and his book has a lot of positive reviews on Amazon, which has to be worth something. He defines his company Likeable Media as a “marketing to hear about” company (or “word of mouth” if you prefer).
He starts the book with an interesting story. Dave complained on Twitter about the long check-in line at a Las Vegas hotel, Aria. The social media of a competing hotel, Rio, tweeted: “I’m sorry for your bad experience. I hope the rest of the stay goes smoothly ”.
Marketing automation may have helped to detect a relevant tweet, but it wouldn’t account for humanity’s response. On the next trip, Dave naturally chose to stay in Rio: “they won a $ 600 sale with a single tweet.”
But it did not stop there. Dave liked Rio’s Facebook page, which led friends to text him asking about the hotel, and so on, in a positive snowball of inbound marketing (wow!).
6. The New Rules of Marketing and PR – David Meerman Scott
Scott navigates the world rich in today’s marketing options (all the older plus blogs, podcasts, e-mail releases, viruses, etc.) and recommends some ways to speak directly to customers. He included several business examples of different sizes and industries in the book.
The author understands the importance of using keywords and tags and various tools such as forums, encouraging employees to have blogs, building personas, new rules about releases and much more.
7. Trust Me, I’m Lying – Ryan Holiday
It is the most cynical, sarcastic and funny book on this list – and perhaps the most authentic. Holiday, who was marketing director for the American Apparel clothing store, tells real stories of how easy it is to go viral on the Internet, as long as you don’t have too many qualms.
One of his recommendations is to capitalize on people’s hatred – because we love to share content about things we hate (think about elections).
Another of his tips is that nobody needs to advertise or send releases to major channels or vehicles: just leak it to the bloggers that journalists like to read. Holiday shows how easy (and even wicked) it is to get a lot of publicity with little effort.
8. UnMarketing: Stop Marketing. Start Engaging. – Scott Straten
Straten argues that every business thrives only if it builds relationships – and many who doubt it do not fail to attend boring and distant events “through networking”.
In his understanding, companies should “demarket” and speak naturally, a lesson more than learned by almost all the great examples of “social media”. The author says: “when the need arises, customers buy first from the people they know , trust and like ”.
9. Inbound Marketing: Be found using Google, Social Media and Blogs – Brian Halligan and Dharmesh Shah
The famous book by HubSpot creators, Brian Halligan and Dharmesh Shah, is a must-read for any professional in the field.
Like each of the books already listed, it enables the reader to gain an even broader understanding of Inbound Marketing, enabling them to apply these concepts treated in their own strategy, resulting in increasingly effective actions.
Is your favorite book on inbound marketing off our list? Which is? Leave a comment and let’s talk!