9 tips to get more results with Google Adwords – WAU
If you have a well-defined objective for the growth of your company, you know precisely who your target audience is, but you have a short budget for advertising, optimizing the dissemination of your website among these people may be the best solution to help you achieve your goals. It is not for nothing that the […]
If you have a well-defined objective for the growth of your company, you know precisely who your target audience is, but you have a short budget for advertising, optimizing the dissemination of your website among these people may be the best solution to help you achieve your goals. It is no wonder that Google Adwords has grown so much in recent years. With a significant impact on the results and conversions of the brands at a very flexible cost, this alternative has been establishing itself as a great business for companies of all sizes.
However, in order to have the expected effect, it is necessary to carefully create the campaign within the platform. Applying the right techniques it is possible to achieve the objectives of the action, leverage the volume of traffic to your website and still avoid losing money. Check out:
1. Adjust bids according to your audience’s geographic location
Your campaign performance can vary significantly in different locations. So, activate the platform feature that allows you to adjust the bids of Sponsored Links according to the performance of each region. This option can help you increase or decrease each bid taking into account the country, city or any other geographic areas where your target audience is most active.
2 – Use keywords in your ad text
Don’t limit yourself to using your keywords in your ad headlines. Applying these terms also in the body of the text increases the relevance of the ad – since Google will make them bold in search results, increasing the chances of it standing out and attracting the attention of its customers.
3 – Limit keyword usage by ad group
A giant list of keywords in a single ad group can be a very bad strategy for anyone who wants to stand out. Instead, try to create multiple ad groups and make a limited list of terms in each. This simple tip can greatly improve your position.
4 – Test before, during and after the campaign is on the air
Google Adwords offers a number of tools that help users get the most out of their campaigns. One allows you to create multiple versions of ads and see which one will perform best – for both ROI and CTR. So test (a lot) different texts, keywords and links before launching your campaigns.
But don’t think that the job is over after it is running. You can (and should) continue to test continuous improvements to your ad, even if it is already live. So daily evaluate the performance of each campaign and do some tests to see how you can improve them.
5 – Explore negative keywords and apply them to your campaign
Negative keywords serve to exclude search results that are not related to your brand. By adding terms such as negative keywords or keyword exclusions to your campaign, you prevent your ad from showing to people who search for those terms or visit sites that contain those terms.
This helps (and does a lot) to increase your ad group’s CTR, save money and improve your ad’s position in search results. Therefore, making the most of this resource should be a basic task in your routine.
6 – Do not include mobile devices in your display campaigns
It is Google’s standard to automatically display all ads on mobile devices. However, this may not be a good strategy for those who maximize the investments made in Adwords. That’s because, according to a survey by GoldSpot Media, 50% of clicks on banners from cell phones and tablets occur accidentally, through so-called “fat fingers”, who accidentally click on the links while scrolling the screen with their fingers .
So if you want to make the most of your budget only with people who are genuinely interested in your product or service, deselect your campaign to show it on mobile devices.
7 – Have a larger budget than recommended by Google
Setting your daily budget too low will cause your ad to only show sporadically. So always try to keep a budget above what Google recommends. You can then control the amount spent so that it does not exceed the amount you have planned for each campaign. Exploring exact matches, having a good list of negative keywords, segmenting your audience by region, and adjusting keyword bids are some ways to control your spending.
8 – Care for keyword auctions
Entering highly contested auctions for a very large keyword list can be a waste of time and money. Therefore, give preference to more specific terms and with less search volume. At first, this may not seem like a good idea, but don’t be fooled. After a while, these keywords will reach a search volume as large as those most requested, lowering your CPC (cost per click).
9 – Configure your searches for mobile users
If you choose to create a campaign for mobile devices, be aware of some details that can personalize the experience of these users and increase their chances of conversion. Instead of a “talk to us” or “learn more”, choose calls like “call now” and enter your contact number.
After reading these tips, start studying right now how you can apply each one to your Google Adwords campaigns. With a well-defined objective, well-defined target audience, attention to each of these details and daily control of results and improvement, your campaign has everything to take off. Now get your team together, review your planning, analyze your campaigns and good work!
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