A diabetic’s experiences applied to Content Marketing – WAU

Diabetes is a disease that afflicts more than 13 million Brazilians today. And more and more people affected by it, like me, have to change some habits to adapt to this new condition. Living with it is a daily challenge and requires certain precautions to achieve the desired goal, […]

Diabetes is a disease that afflicts more than 13 million Brazilians today. And more and more people affected by it, like me, have to change some habits to adapt to this new condition. Living with it is a daily challenge and requires certain care to achieve the desired goal, as well as in Content Marketing.

And to be able to do well in both cases, I learned some lessons that helped me deal with these two new situations better and I will share them below:

Plan yourself

With Diabetes you have to plan. I organize my routine, habits and food to achieve the goal of keeping my blood sugar stable, always taking into account several factors for this. And with Content Marketing it is no different, it is necessary to plan all your content strategically for your buyer persona keeping in mind the objective you want to achieve, be it to increase leads, generate conversions, or any other.

Planning at first is difficult, but with practice it becomes a habit and becomes part of you.

Analyze your metrics

For diabetics it is always important to measure the results of their glucose, but more than that, it is important to understand why they are able to improve the bad results among the various ways that exist for this, such as dietary correction, physical exercises or dose adjustment insulin.

In the case of content marketing, based on your objective and indicated results, the solution may be to improve the design of your website to a more responsive one, better publicize your content, better educate your leads, or even improve the performance of your marketing team. sales. And don’t forget, if in doubt, seek medical attention. Or WAU.

Don’t be afraid to experiment

When you are diabetic it is difficult to get out of your routine and try new things, much for fear of going wrong. But it is worth leaving the comfort zone a little, as there are chances of finding something that is even better than what you usually do.

The same goes for Content Marketing. Always get the courage to make small changes to your blog or website to find out if they can give more results, such as moving a banner or even inserting a pop-up to register for email. Every experience is worthwhile if it can be positive for you.

Always be responsible

This item may slightly contradict what I just said above, but you will see that it has none of that. For the diabetic, it is possible to do everything, as long as it is programmed beforehand and do not forget your responsibilities. Taking this to Content Marketing, it is possible to outline new strategies or change old ones, but never forget to follow your metrics and plan carefully to carry out each step. Avoid taking thoughtless actions. Planning outputs happen, but it is important to try to minimize this as much as possible and be in control of the situation.

Always keep your goals in mind. At first it may seem a little difficult, but with time routine gets easier and easier and becomes a natural part of your life or work.

So, do you have another experience that you would like to share with us? Do you think that Content Marketing can fit very well for you or your job? Tell us.