answers to your main social network questions – WAU
Acquired by Mark Zuckerberg in 2012, Instagram becomes an increasingly attractive social network for business. With recurring updates, which seek to improve the consumer experience, many questions arise about its use. Here, you find the answers.
There is no escape. If you want to increase reach and solidify your company’s authority status, you need to be present at social networks.
Among the possibilities, Instagram stands out. With more than 1 billion active accounts monthly, there is no lack of reasons why the network is the preferred company: 80% of users follow at least one brand there.
However, using Instagram may not be so simple. Due to its various features and constant updates, it is common for many doubts to arise among those who search the network for a way to expand their online presence.
Thinking about it, we developed this Instagram FAQ. Below you will find the answers to the main questions related to this social network. Come on?
How to get more followers on Instagram?
Gaining followers on Instagram is often one of the main goals of an account there. However, if you are thinking that buying them is a good option, stop right now and rethink your strategy.
The purchase of followers only serves to increase the figures that represent this data, but it has no effective impact. It is a vanity metric.
To gain more followers organically, first of all, you need to define the type of profile you want to attract. From there, it is possible to produce content aimed at impacting and attracting people who fit into it.
A good way to speed up the process is to use hashtags to make your business easier to find.
In addition, it is important to make the profile interesting. To do this, try to vary the content, make posts with potential for engagement and, if possible, invest in Instagram Ads. For this, it is essential to have a business account.
How to use hashtags in posts?
Each post allows the inclusion of up to 30 hashtags. You have the option of inserting them in the caption or comments.
If you choose the second option, it is important that you already have the hashtags ready to be published right after the image or video is uploaded. This way, you guarantee that they will occupy the first space of the comments.
Finding relevant hashtags
To find the most relevant hashtags for your account, there are several techniques. One is to do a keyword search and look for those that have the most audience engagement.
It is important to keep in mind, however, that not all of these hashtags will be relevant to your business and, therefore, you need to be careful.
Another way is to observe the profiles with influence on your market niche and even your competition.
Study the most used hashtags and try to determine which ones have great engagement and are, at the same time, relevant to your content.
How to create a business account?
To create a company profile on Instagram, there is not much mystery. Open the app on your phone, fill in the registration details (or use Facebook to login) and set your username.
Remember that you want your company to be recognized, so try to keep your username simple and intuitive.
Then, the app will ask you to upload an image to serve as your avatar. The recommended size is 110 x 110 pixels. It is essential that the photo is of good quality and can faithfully represent your brand.
With the name and image defined, the next step is to create the bio, that is, the small summary that appears below the username. An efficient bio is short, clear and informative.
In the space reserved for your description, you have the option to insert a link. It is a great opportunity to take the visitor to your blog, website or e-commerce.
With the profile ready, follow these steps:
- go to settings;
- click add account;
- log in with your personal account or another page you manage.
There, you can now manage your personal and business profile at the same time.
If you already have an account on the network, just enter settings and click on the option “switch to business profile”.
It is worth remembering that the main difference between the two profiles is that only one allows access to Instagram Analytics and the creation of paid campaigns: the business profile.
How to check Instagram account?
Instagram provides verification stamps for various celebrities, public figures and brands.
According to information from the network, it is not possible to buy one of these stamps for your profile, but making a request is already a possibility.
To do this, click on settings and follow these steps:
- click on the button for “account”;
- select “request verification”;
- enter your full name;
- select a category for your account;
- attach a photo of your identity document;
- press “send”.
Remember that there is no guarantee that your request will be answered positively. The Instagram team evaluates several factors before approving an authentication badge.
How to insert links in Stories?
An account can only insert links on Instagram Stories if it is a business profile and has more than 10,000 followers. If this is your case, the process is quite simple:
- select the image or video to be used in Stories;
- select the chain icon and enter the URL of your link;
- add a call to the link.
Ready, users who view your Stories will be able to click on the links and have direct access to the addresses chosen by you.
How to create highlights in Stories?
Using the highlights in Stories is an excellent way to share important information about your brand directly on your Instagram profile, leaving it fixed to reach everyone who visits your page and increase lead generation there.
First of all, define the categories that will appear in the highlights. They must have some kind of relationship with your brand and mean something to your customers.
If the profile is about travel, for example, it is interesting to create a highlight for each destination visited.
The tool allows you to create custom layouts for the cover of each of the highlights.
To publish your highlights effectively, you need to enable the archiving of Stories, which can be accessed in the settings.
Finally, publish in your Stories the covers you want for each highlight. Then, select the “highlight” icon in the lower right corner and give it a name.
There, now you can choose to create more highlights or add Stories to the already established highlights.
What image size is used in the Instagram feed?
In addition to the profile photo – which we have already seen must have 110 x 110 pixels – there are other image formats and sizes that can be posted on the network:
- square image – 1080 x 1080 px;
- vertical image – 1080 x 1350 px;
- horizontal image – 1080 x 566 px.
The square image is the classic Instagram pattern and, for a long time, it was the only format available. The horizontal image was introduced to meet the demand of users, who often take pictures with the smartphone “lying down”.
The vertical format was launched to encourage content creators to produce material with the smartphone standing, especially with the launch of IGTV.
How big are the videos used in the Instagram feed?
As seen in the first topic, diversifying the content is essential to maintain audience engagement and increase the number of followers. Therefore, it is also essential to know the supported size for videos.
As with photos, there are 3 video patterns: vertical, horizontal and square. Check the minimum resolution for each:
- vertical – 600 x 750 px;
- horizontal – 600 x 315 px;
- square – 600 x 600 px.
Remember that the maximum duration of a video is 60 seconds and the file size must not exceed 4GB. The recommended formats are .MP4 and .MOV.
When is the best time to post?
For that question, there is no definitive answer. That’s because the best time for posting depends a lot on your particular audience. It is possible, however, to understand how to determine the best time to post.
The best practice for this is to keep your eyes open for the insights provided by Instagram Analytics.
With a trial and error system, you can post at different times and analyze the results. Thus, you will be able to determine the times that register the greatest engagement on Instagram.
The correct use of the social network can bring great benefits to your brand. For this, it is necessary to develop a solid strategy for using the network, paying attention to the most important Instagram metrics – such as user engagement – and putting aside so-called vanity metrics.
For the profile to reach your persona positively, be sure to follow the tips in this Instagram FAQ, send a clear and consistent message, and seek creative ways to encourage the interaction of your followers.
So, was there any doubt about the use of Instagram? If you want to use the network to do business, take a look at this free e-book with valuable marketing information on Instagram!