check out 7 tips to optimize yours – WAU
As much as it may seem, the Facebook cover is a strategic point within a page on the social network. Check out 7 ways to optimize your cover and capture the audience’s attention.
Social networks are constantly changing. Sometimes they are internal changes, but whoever uses social media as a work tool should follow all of them.
Facebook, king of social networks, is present in the daily lives of a large portion of the world’s population.
Therefore, every brand on this platform must be aware of changes and, whenever possible, improve its page to make the best possible impression.
In this post we will deal with an element that, although important, is often not taken very seriously for anyone who creates a page: the cover.
Yes, it may seem different to make a post just to talk about it, but even if you don’t believe it, you can explore this detail more than you think. Keep reading and find out how!
7 tips to optimize your Facebook cover
If you’ve had the same cover photo for a long time, it’s time to change.
Certainly many things have changed since the last time you changed your image, starting from the specifications. So, let’s get to the tips for you to improve your cover!
1. Think about the concept you want to convey
The first thing you should do is think about the concept you want to convey.
Think about your persona and the type of image that can impact it. This image will allow you to connect with your audience and will be one of the first forms of communication between you.
Take a look at Facebook statistics and analyze your followers, you can find information that can help you choose a cover that makes an impact.
2. Decide whether to place a photo, video or photo slide
You can now place an image, video or multimedia presentation on the Facebook cover.
If you want to place a multimedia presentation, just click on the first option in the upper left corner of the cover image to make the change.
Facebook will select some photos from your timeline, but you can edit as you prefer. If the images are not of the appropriate size, the platform will adapt.
If you decide to upload a video, remember that it must be at least 820 x 312 pixels and should last between 20 and 90 seconds – it will be played in a loop. Facebook recommends that, for best results, the chosen video should be 820 x 462.
Uploading a video as a Facebook cover is as easy as uploading an image, you only need to follow the instructions given by the platform.
And remember, a video can create more engagement than a photo.
3. Follow Facebook rules to create your cover
When you create your Facebook page you agree to the platform’s terms, otherwise you may even lose your page.
Therefore, remember that covers cannot contain false, misleading, biased, or infringing someone’s copyright.
4. Remember the cover measurements
Facebook recently updated these measures. The dimensions of the cover photo are 820 x 312 on computers and 640 x 360 on cell phones. It is recommended to be at least 400 pixels wide and 150 pixels high.
On the Facebook help page, they say that a sRGB JPG file, 851 x 315 pixels, loads faster. For that he must be up to 100 KB.
If the image contains text or logo, PNG files provide better results.
5. Check that all important information in your image appears
Even if you follow the image size recommendations, the photo may not appear completely.
So make sure that after publishing your image shows everything that you consider important.
Remember to make this conference on both the computer and a cell phone.
6. Integrate your cover with the rest of your profile
You can integrate your cover with the rest of your page in several ways.
You can place elements in your profile photo that speak to elements on the cover. However, keep in mind that the profile picture on Facebook pages no longer appears on top of the cover photo, now this only happens on personal profiles.
You can place an arrow, for example, pointing the call to action button that is at the bottom of the cover on the right. Your creativity has no limits, explore it!
7. You can place text on your image
The image on your cover can have text, but considering the recommendation that Facebook gives to all images served.
They recommend that an image should have no more than 20% text, because an illustration with a lot of text worsens the user experience.
The letters inserted in the photo or illustration, logos based on text and watermarks are considered as text.
To find out if the image you want to use is within the recommended text percentage you can use a tool from the platform itself that indicates whether the text percentage is correct, low, medium or high.
If your image is considered to have a lot of text, you can change the font or reduce the size of the letter, logo or watermark.
With these 7 tips you can create a Facebook cover that catches the attention of your audience and that collaborates with the creation of your brand image.
Interested in the subject? Want to learn more about social media marketing? So, enroll in WAU University’s Social Media Management course and start learning today!