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Instagram is bringing more and more news, both to users and ads. With its growing popularity, large number of users and high potential for engagement, the network is betting on monetization through ads, especially with the increasingly reduced organic reach on Facebook. This time, Instagram […]

Instagram is bringing more and more news, both to users and ads.

With its growing popularity, large number of users and high potential for engagement, the network is betting on monetization through ads, especially with the increasingly reduced organic reach on Facebook.

This time, Instagram is betting on a test for Stories of ads in the Carousel format, already available in the feed and also on Facebook.

The test is being done with 12 selected brands – including Netflix and Paramount -, but it is not yet scheduled to be available for use by all brands.

How will the Stories Ads carousel work?

The test carousel format in Stories will allow the advertiser to post 3 photos and videos consecutively, instead of just one.

The great advantage of this will be to allow brands to use Sponsored Stories in sequences, as well as Stories posted by users and brands organically, making this possibility of advertising more natural.

This extension will allow greater creativity and longer campaigns (or even with storytelling), which, when well explored, can generate very positive results in the relationship between brands and users.

The maximum duration of posts in Stories will remain the same, with 15 seconds for videos and 5 seconds for photos.

In addition, the way to “pass” the Stories Ads from the carousel will be the same, simply by sliding the screen to see the next Stories (or by sliding down to close them).

In terms of analyzing the Stories, Instagram will offer a report similar to the one that already exists, divided for each of the ads present in the entire campaign.

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