comment or caption? – WAU

If you work with social networks and especially Instagram, you may have encountered this question a few times, right? And don’t think it’s a silly question, because it really is a point of much attention. We here at WAU also always wonder about what was right for our strategy. […]

If you work with social networks and especially Instagram, you may have encountered this question a few times, right?

And don’t think it’s a silly question, because it really is a point of much attention. We here at WAU also always wonder about what was right for our strategy.

With some tests that we did we started to have indications that, despite what we previously thought, posts with hashtags in captions perform better.

Recently, Agora Pulse released a study on this subject and helped us confirm this hypothesis.

The study analyzed more than 100 posts in 3 different accounts and resulted in a comparison between the comments in these two different places:

Despite a small difference in the amount of comments and visits on the profile, we can see the superiority of posts that have hashtags in the caption itself.

Instagram hashtags

The results speak for themselves!

Posts with hashtags in the caption have greater reach and quantity of likes, with 18% better results overall.

It is important to note that, regarding the average of comments, the account’s own comment with the hashtags may have affected the result, making it superior.

Of course, it is important to do your own tests! Ultimately it will depend on the focus of your strategy on social media.

For example: if comments are a more relevant metric for you than reach and likes, then it might make sense to use hashtags in comments. Otherwise, invest in hashtags in the captions themselves, which will also save you precious time.

But of course, just paying attention to where you use hashtags is not enough. You need to take a global look at your Instagram strategy.

Therefore, I separated relevant content for you to understand more about hashtags and Instagram as a whole!

UNDERSTAND EVERYTHING ABOUT INSTAGRAM!
– Instagram hashtags: understand best practices!
– How to get organic results on Instagram?
– The Complete Instagram Stories Guide!