content marketing is a long-term effort – WAU

It is no longer news that there is a debate in the world of digital marketing about how many times a consumer should be exposed to ads, campaigns and articles before changing his behavior and closing a definitive purchase with a certain company. A recent study by Schumann and Clemons from the University of Tennessee found that a […]

It is no longer news that there is a debate in the world of digital marketing about how many times a consumer should be exposed to ads, campaigns and articles before changing his behavior and closing a definitive p