Content monitoring for marketing strategy – WAU

This is a guest post from NewsMonitor Hello guys, I will show in this article how news monitoring can help your company’s marketing strategy. Here at NewsMonitor, many of our customers use our tool to monitor competitors and make clippings, which is also very important. But, have you ever thought […]

This is a guest post from NewsMonitor

Hello guys, I will show in this article how news monitoring can help your company’s marketing strategy.

Here at NewsMonitor, many of our customers use our tool to monitor competitors and make clippings, which is also very important.

But, have you ever thought that this work can help the marketing team a lot?

Here are 7 reasons why you should start including news monitoring in your marketing strategy:

Content Marketing:

The great tendency of today’s digital marketing is to attract and engage customers through relevant content, the so-called inbound marketing.

The main tool of this strategy is the blog, using articles, videos and ebooks, making the site a reference for its stakeholders.

With the amount of materials launched on the market on a certain subject, it is important that the marketing team knows what the competitors are doing and even prospect opportunities for partnerships with other brands, the so-called co-marketing, to launch new materials and make email marketing campaigns to increase the base of qualified leads.

Relationship on social networks:

Keeping your team up to date with all the news and articles that involve your market is very important.

The marketing team can enjoy even more of this information when relating to their client on social networks when they are attuned to the news that are of interest to their target audience, so they can share with followers everything that involves the world of the brand and the your audience.

External and internal blog links:

It is one of the biggest ranking factors of Google, and a link buiding job with context and relevance is very important for you to achieve a positive result.

In this article, for example, you may notice several links internal and external that sends you to another article explaining the subject spoken.

A complete content tool tells you what are the articles and articles related to what you are producing for your blog and what has already been produced in others.

So, you can select some portals to partner linking your article to those portals.

The search for partner sites that are relevant and that will link to your blog / site, are called guest post where you write to publish on another portal.

Diversifying the partner site is very important to make this work efficient, with a good tool you can even set up folders with the news that are linking to your site, with an observation of when you contacted that person, why and all their contacts.

In addition to providing an idea of ​​the number of shares and likes that this content had, thus evaluating its relevance and whether it is worth wasting time by contacting the site administrator.

Brand monitoring:

All people would love to know what they are talking about, here at NewsMonitor we even have many celebrities monitoring everything that is published about them.

In the case of brands, this is also very important.

Monitoring the negative news that is being published allows you to anticipate a positive response to your customers, managing a possible crisis.

In the case of positive news they can still give great feedbacks and insights to the communication and marketing sector.

Opportunity Marketing:

With this monitoring, brands have the possibility to create campaigns related to a certain news or event that has just come out.

It is called opportunity marketing, which when done well, is able to attract a great buzz for the brand, and the best: with a very low budget.

But, for this strategy, the saying “Whoever arrives first, drinks clean water” always applies, that is, the faster you create your answer (and of course, the more creative), the more effective the campaign will be.

Below are two successful examples of when Suarez bit the Italian defender at the world cup:

Assembly of newsletters:

The newsletter is for you to relate to both your audience and your employees and suppliers.

It is very important that this work is done with quality, otherwise it is better not to do it at all.

A while ago, we posted an article about things you shouldn’t do in your newsletter to deliver a quality message.

News monitoring is very important to make a current newsletter and interesting for those who will receive it.

Know about your competitor:

As I mentioned at the beginning of the article, it’s very important to monitor the news coming out about your competitor, we’ve even written about it on our blog.

In the case of negative news about branding a rival, you can take the opportunity to disclose an opposite position and even a differential that your product or service has and that your competitor has stepped on the ball.

In the case of positive news, your brand can use a campaign that will give more buzz in the media than your competitor.

The great example is the advertisement that Renault launched on the day of the launch of the FIAT Toro.

At the time, FIAT certainly expected a big buzz in the market due to the launch of its first large pickup, but Renault ended up overshadowing this launch, as the campaign itself says, showing that it got ahead.


So, remembering:

Always being attuned to everything that involves your brand is essential if you want to do efficient marketing for your company.

The number of information that involves the world of your market is huge, and you need to stay on top of the news, as quickly as possible, to be able to communicate well and put your company, product or service, always ahead of the rest.