Discover now the 9 practices in Social Networks that boost your SEO! – WAU
It is known by almost every marketer that having a strong presence on social networks and a solid SEO plan are two closely linked aspects. But, in a practical way, how to know the effect that one has on the other? Except for some exceptions, the explanations are still a little vague in this regard. Because of that, there are even […]
It is known by almost every marketer that having a strong presence on social networks and a solid SEO plan are two closely linked aspects.
But, in a practical way, how to know the effect that one has on the other? Except for some exceptions, the explanations are still a little vague in this regard.
Because of this, there are even those who doubt that this influence is so active, and it becomes more difficult to act to integrate social networks and SEO successfully.
Do you want to end this doubt once and for all? Then see how social networks relate to SEO and some practices that are worth following!
After all, do social networks influence SEO?
Since not all content on this topic is clear enough, some have doubts about the real impact of social networks for SEO.
So, let’s clear this doubt once and for all, starting with the official position of the main search engines regarding the role of social indicators in the indexing of pages.
See what the two biggest search engines today, Google and Bing, think:
Google’s official position so far is that social networks are not part of the ranking factors of a page.
In other words, having a strong profile on Facebook or Twitter does not guarantee that your site will also have a good position in search engines.
In fact, the Mountain View company ensures that social media pages are viewed like any other on the web.
The positive side is that the links from these profiles to your page are taken into account, which can help in ranking.
On the other hand, the number of followers still doesn’t make any difference in Google’s criteria.
Bing, the second most used search engine in the world, has slightly different criteria.
In addition to the quality links to your page, which are evaluated to determine the relevance of your page, Bing also takes into account the authority of your profile.
This means that, unlike the main competitor, he considers the number of followers to rank his page.
This is a relevant fact, since Bing is big enough to have weight in the marketing decisions of any company.
So, you could see that social networks influence, directly or indirectly, the SEO of your website, right?
4 truths you need to keep in mind on the subject
Very well, it was clear that the role of social indicators as a ranking factor is already a reality, even if it happens indirectly.
But, having some truths in mind will help you not lose sight of the importance of social networks in strengthening your website’s SEO. See what they are:
1. The ranking criteria change, but not that much
If Bing uses the profile authority in ranking it still doesn’t convince you, think about it: the criteria change over time, but not so much. What does that mean?
Even though Google now does not view the number of followers as relevant, this does not mean that in a while it will not consider it.
What we need to think about is that social networks are gaining more and more importance, and Google did not leave this criterion out of lack of interest.
It is only a matter of time before he finds a way to accurately assess the social data collected.
The question is: do you want to wait for that to happen to start investing in social networks?
2. Social profiles are ranked on search engines
Even without being used directly in the classification of pages, it is good to remember that social profiles are ranked, and this influences those who search.
So, even if your site’s position doesn’t change, what the visitor will see in the search, for sure, will be.
Imagine the impact of seeing your profiles on the main social networks right on the first page of the search.
As they are all channels of your company, there will be several entrance doors for your content, which will lead to your website in the future.
Now, if your social profiles lack quality content, an attractive visual identity and true interactions with your followers, that weapon will be lost quickly.
3. Brand strength impacts SEO
Never forget that social media is among the most powerful branding tools you can have.
After all, through them you narrow your relations with the public, keep them engaged and earn your trust little by little.
But, what does this have to do with SEO? In a word: Everything! The stronger the brand becomes, the more people will want to know about it.
And where do people go when they want to know more about a brand? That’s right, for search engines!
Therefore, the brand strength generated by an active presence on social networks will cause your website’s SEO to be strengthened “by table”.
4. Social networks are also important search channels
We must not forget that social networks are already powerful search engines in their own right and are widely used by users.
It doesn’t make sense to think that people just use Google and Bing to find what they’re looking for on the web.
Because of this, even references in digital marketing, such as Neil Patel, believe that social networks are the new SEO.
The fact is that your brand’s content can be easily found and shared, mainly due to the advanced search filters that are available.
The most common filter, the hashtag, is so useful that it even received a specific post here on the blog!
9 best social media practices to boost your SEO
Bearing in mind that social networks and SEO are really partners in war, it’s time to get ready to boost your strategy, don’t you think?
We have separated some of the best practices you should follow on social media to see your SEO results soar! Look:
1. Get more followers
The fact that Bing, one of the main search engines in the world, uses the number of followers as a criterion for analysis, is worth investing in.
In addition, since Google tracks your company’s social profiles, having many followers will increase your brand credibility with new visitors.
Just don’t fall into the trap of buying followers or looking for similar strategies, as search engines also manage to qualify these followers when ranking.
The ideal is to invest in building a real audience, something that can take time, but it is much better for the brand.
2. Optimize posts for searches
One of the most important factors for your content to be found is the optimization of each post for searches, both in traditional mechanisms and in social networks.
It all starts with the content of your blog, which must be properly prepared to be found by the search robots.
This includes the use of keywords, meta description, titles, URL and other elements of SEO On Page.
When it comes to posting on social networks, the use of hashtags is essential, but do not limit yourself to this: each network has its own resources that can expand the reach of posts.
3. Publish quality content
We could highlight thousands of techniques, and you could follow them all to the letter, but if the content produced doesn’t have quality and depth, it won’t do any good.
We are all tired of hearing that content is king, and the reason is very clear: even if ranking well for a while, shallow content is losing space to more relevant pieces.
Therefore, take care in the preliminary research, definition and elaboration of the themes, titles and everything else related to the content.
With that, your content will have a solid foundation, allowing it to reach the top and stay there.
4. Don’t forget the images
Although the spotlight always focuses on written content, it is already common knowledge that images play an important role in the good SEO performance of a website.
So, in addition to using quality images to enrich your content, also try to optimize them. In what ways?
The file name is the first piece of information that search engines look for, so use clear names instead of “img03453289.jpg”.
Alt Text is also an essential resource, as is the content around each image, among other factors.
5. Work to get external links
One of the best ways to engage the public on social media is by spreading content on your blog.
The big move, in this case, is that it’s not just the links on your profile that will point to the site. If the content is really good, more people and sites will share the links.
In this way, the search engines will realize that that material has been well accepted by readers, and that it can put it prominently in the search results.
The more evident your content is, the easier it will be to get external links to it.
6. Facilitate social sharing of content
The social sharing of your content will serve the same purpose that we highlighted above, to increase its credibility in the eyes of readers and, consequently, of search engines.
But, how can we make this content shared more often? Create an attractive title it’s a great start!
Going a little further, try to repeat the posting of the same content – remembering to respect the right frequency for each social network, of course!
Finally, include the content in existing discussions on the topic in question, as a way to add value.
7. Maintain regularity
Being fickle on social media is one of the biggest sins a brand can commit. This makes the public end up getting disinterested in what you have to say.
In turn, you will lose followers, will not have as many shares and external links, and all this will be reflected in your SEO.
Even if at first you prefer to start with a few posts, it is better to do this regularly.
Otherwise, you will not be able to build a loyal audience and reap good results in a lasting way.
8. Bet on user generated content
Another very interesting social effort that will certainly bring good results concerns the content generated by users.
By betting on it you will have, at once, greater engagement for the brand, new content on a regular basis, all with little or no investment.
But, how does it help in SEO? The tendency is that this initiative will help to earn mentions, shares and external links, so important for the strategy as a whole.
This content can involve campaigns, question and answer sessions, and even real-time discussions on interesting topics.
9. Track the brand’s social progress
The last, but not least, practice that you must strictly follow is to monitor the progress of your company’s social strategy.
After all, how else will you be able to know if the ideas are being carried out well, and if the investments made are paying off?
Comparing all of this to the company’s SEO progress will also give you a broader sense of how the two areas align, and it will certainly point to areas where improvement is needed.
Using good analytics tools and following reliable KPIs is a good start to making sure that tracking is successful.
The basic principle that we can understand is that the more present your brand is to the public, the better the chances of ranking in search engines, which increasingly have prioritized the user experience. Thinking about it, take care in social networks to take SEO to the top!
Besides helping with your SEO, did you know that it is possible to use social networks to sell? Know everything about social selling and how it can help you!