Discover the 12 best sales strategies to generate results for your business – WAU
We already know that you want to increase your business sales. The question is: what are you going to do today to achieve that goal? It is true that not everything happens like that, in the blink of an eye. Even more a change capable of generating impactful results in the sales of a company. But there are several tactics […]
We already know that you want to increase your business sales. The question is: what are you going to do today to achieve that goal?
It is true that not everything happens like that, in the blink of an eye. Even more a change capable of generating impactful results in the sales of a company.
But there are several seemingly simple tactics and actions that can help you achieve a lot in a short time.
These strategies have already been tested and proven by some of the strongest companies in their segments, both in London and in the world.
Are you curious to know what these tactics are? We thought so, so we made a list of no less than 12 winning strategies that will boost your business sales as soon as you apply them.
Are you ready to learn a lot? So let’s start!
Traditional vs. modern strategies: which is better?
Before going to the tips, let’s talk about a somewhat controversial issue that still bothers many sales professionals and business owners.
After all, is it better to sell the traditional way or do you really need a more modern approach, like Inside Sales?
The quick answer is that there is nothing wrong with bringing the best of the two together. In fact, it is not a matter of following a tradition or innovating when selling, but of do what’s best for customers.
So you can say that to create your sales machine, you need to remember two immutable truths:
- Sales are about people: understand people and you will have gone halfway to selling more.
- Selling requires processes: You can’t control someone’s final decision, but you can control much of what happens until they reach that decision. How? Through well-defined processes and high-performance salespeople.
With these two principles very much alive in mind, you are ready to learn the killer tips to follow.
12 high impact sales strategies to use in your business
Are you eager to know which sales strategies will positively impact your leads and increase your business profits in record time?
Great, then just do the following:
1. Choose a niche to dominate
It is much easier to hit the nail on the head in the sales process when choosing a niche and dominating it like no one else.
That way you will be able to work faster to perfect each step to be taken during the customer’s journey.
Trying to sell to everyone can become a nightmare, especially when the business is small and the structure is modest.
Think of giants like Amazon and Facebook. Both started dominating specific niches and then took over the world and became global corporations.
2. Automate tasks and processes
Some tasks are important to the business process, but they are repetitive and can be easily automated with the right tools.
This includes sending emails to nurture leads, scheduling important activities and even generating strategy progress reports.
A good option to automate a good part of manual tasks and gain not only productivity, but also effectiveness, is CRM.
This type of system makes the life of your sales team much easier and allows you to offer customers a better shopping experience.
3. Tell stories to convince more people
Have you heard of Storytelling? It is the ability to tell stories that convince and motivate people to act.
To increase sales, especially using Digital Marketing as an acquisition strategy, this skill is essential.
Think about how much content is available today. How do you get your audience interested in what you have to say instead of being distracted by a million other offers screaming for attention?
The only way to do this is by tell engaging stories, that focus on the emotions and desires of your persona, not only on the logical facts that show how good your product is.
4. Look for a win-win relationship
Many professionals have learned to exploit customers to the fullest in a negotiation. But when thinking about a long-term strategy, that is not smart.
After all, do you want the business just now or do you want to sell to that person for the next 10 years? Doing your best to take advantage of it will not help.
The ideal is that you are committed to the client’s success from the beginning, and that the relationship is “win-win”, that is, that everyone is satisfied with the final agreement.
5. Follow up until you hear a definitive answer
Follow-up is little valued by many sales professionals. In part this can happen due to lack of organization.
Without an adequate planning tool, remembering when to contact each lead gets more and more complicated.
In addition, after 2 or 3 follow-ups, many dismiss the deal and move on to other negotiations.
But there are those who defend the idea of endless follow-up, until the lead responds definitively if he wants to continue the process or end it for good.
Companies that started to do so increased sales by 15%, with nothing more than a longer cycle of follow-ups!
6. Get rid of objections before they happen
Objections are part of the game in any sales process. It is normal that before buying your solution the customer asks some points that he considers most important or delicate.
If you can’t deal with these objections, you will lose a lot of sales. But better than preparing to break them is to anticipate them before they even surface. As well?
In all your communication with the lead, whether through content on the blog, a sales page on your website or the salespeople’s speech, do away with the most common objections before they are even raised.
7. Use mental triggers throughout the business process
Mental triggers are expressions and words that lead people to make specific decisions, often without realizing it, that is, they are words that help to convert leads and customers better.
Triggers are important in all communication with leads, both digital and personal.
They are often used to show authority, generate desire and give the impression that leads need to act as soon as possible so as not to miss the opportunity to buy your solution.
8. Integrate the marketing and sales teams
Do your marketing and sales teams work separately? This is a big mistake.
Many companies lose valuable business because their marketing and sales teams work as competitors, not allies. One thinks that the defects in the business process are the fault of the other, and nobody does anything to improve.
Bringing teams together and applying Vendarketing is the best way to make everyone work together for the same goals. The result can only be positive.
9. Be specific in setting goals
If a company has no goals, how will it grow or increase profits? On the other hand, setting very vague or unrealistic goals is another extreme that you need to avoid.
Be specific in setting goals and count on the help of the professionals responsible for reaching them when setting your targets.
Good goals have deadlines and require good planning, otherwise they will only be dreams that you can postpone several times.
10. Be honest about the risks of your solution
When talking to a lead about your solution, don’t fall into the trap of selling only the product’s benefits and pretending that there is no risk or caution factor.
For example, let’s say you sell Content Marketing services. It would be important to point out to the customer that he will not see immediate results, as the strategy is long term.
This honesty and transparency will help to win the trust of the leads and increase the chances that they will say “yes” at the end of the conversation.
11. Be useful before trying to sell
Before trying to push a product or talking about all the benefits of the service you provide, be useful to the persona in many ways.
Professionals like Gary Vaynerchuk hit that button a lot: first you need to generate high value, with content, with tools, with your time to clear doubts from the person and in other possible ways.
Then, and only after, do you go for the sale. This may seem strange, but it works very well to build authority and earn the respect of your audience.
12. Ask for referrals to your current customers
The last tip is the simplest of all, but still very powerful: ask for referrals to your customers. They probably know someone who would benefit from your products / services.
Just don’t ask something like “Do you know anyone who would like to buy from me?”, Because that doesn’t work.
Another question is worth asking, “Do you know anyone else who is also experiencing problem X and would like to solve it now?”
Increasing your sales will require a lot of discipline and consistency, but by following effective processes and showing interest in customers it will be easier to convince them to act.
The secret to selling more is not in isolated tactics, but in a solid strategy that takes into account the entire buying journey, and the tips seen here will help you with that.
Another effective strategy is to let your current customers sell your product for you. Want to know how? So learn to use case studies as social proof and create a powerful weapon to close deals!