Discover the 19 types of images that can ruin your blog and your brand credibility – WAU
Images are a key element when it comes to a content marketing strategy. In blogs, they not only capture the reader’s attention, but also complement the text, ensuring the scannability of the article and providing a pleasant user experience. However, it is necessary to know how to use them wisely. In this article, you will learn about the types […]
Images are a key element when it comes to a content marketing strategy.
In blogs, they not only capture the reader’s attention, but also complement the text, ensuring the scannability of the article and providing a pleasant user experience.
However, it is necessary to know how to use them wisely. In this article, you will know the types of images that can end your blog!
The importance of images in a blog
Without the images, your blog posts will be less interesting.
They should be inserted at specific points in the text, complementing the written information, making it more attractive and establishing a pause between blocks of words.
In addition, images are more easily absorbed by the brain, as revealed by the following information:
– About 90% of the information held by humans is visual;
– Visual stimuli reach the brain up to 60 thousand times faster than those of texts;
– People remember 80% of what they saw, 20% of what they read and 10% of what they heard;
– Articles that have images receive 94% more views
– 93% of people think that images are the most important influencing factor when making a purchase decision.
Therefore, there is no doubt that images are powerful allies in business strategies – be they photos, infographics, montages, illustrations, collages or prints.
Image practices that can ruin your blog
There is no doubt that the misuse of images can be detrimental to your blog posts.
Their application can be the difference between reading the text and abandoning the page.
But do not worry! Below, we list the imaging practices you should avoid:
1. Misplaced images
Imagine that, after perfectly executing your blog post dissemination strategies, finally users start to reach your page.
However, the person responsible for the publication placed four images in sequence right at the beginning of the text.
It is very likely that the Internet user will abandon the page, because there was clearly a bad choice of positioning of the images.
The same goes for those that overlap other information on the page, prevent clicks on plugins or make it difficult to read the text.
2. Images that add nothing
There is not much to say about these types of images.
You may even want to put a picture of your dog on the slide in your post on tips for entrepreneurs, but for the user, it won’t make any sense.
3. Disproportionately sized images
Too large images can bother the reader, who will need to move the scroll bar a lot, and can even make it difficult to load the page.
On the other hand, nobody wants to stick their nose on the computer screen to see very small images.
The ideal is to establish a standard of height and width and always use it.
4. Low definition images
A common mistake among novice bloggers is to think that just enlarging an image in paint and the image will have the same effect.
Nothing like that!
They have definition and can be distorted and irritate your reader.
5. Images that do not match the content
This item is a mix between items 1 and 2.
There is no point in inserting images that have total correlation with the text and not using them in the right place.
It is necessary to determine the right paragraph to insert, for example, an infographic that complements the textual information.
6. Copyrighted images
So did you think that all images on Google can be used for any purpose?
I’m sorry to tell you, but that’s not how it works.
The use of copyrighted images can cause headaches for the legal sector of your business.
There are free image banks, such as Creative Commons, Every Stock Photo, Stock Vault, Free Images, Morguefile, Photoree and Photl.
Check out our post with the 103 best FREE image banks you need to know and get great images with no problems with copyright.
You can also use Google Images, select “Search tools” and change the usage rights to “Marked for reuse”.
Other banks are paid, such as Shutterstock, iStockphoto and Deposit Photos. If you have a designer on your team, you can also create your own images with originality.
7. Images of famous people characters
Recognize, you already wanted to use Mickey or Woodpecker to leverage your business marketing.
However, even if you find copyright-free images, marked for use with modification or created by a professional on your team, there is another problem: image rights.
You won’t want problems with companies of this size, will you?
Therefore, however tempting the idea is to attract attention with well-known figures, do not use them for commercial purposes. That simple.
8. Duplicate images
Many blogging platforms such as Blogspot, WordPress and Wix have a special box for inserting the image that will be displayed on the cover.
Because of this, many people end up putting two of the same: one on the cover and one on the body. Be careful that this does not happen.
9. Too many images
Many images can end up causing the user to give up your post.
After all, he accessed it to obtain the information provided in the title, didn’t he?
Use them wisely and know that quantity is not synonymous with quality.
10. Images of users without their authorization
You loved that photo that an internet user posted on social media using your product. And then you decide to use it to promote your post.
Be very careful with this practice, as it is possible that the consumer will not be satisfied!
And in that case, in addition to losing a customer, he may end up influencing other potential buyers of your company.
Image types that can ruin your blog
Even when you get it right in all practices, there is still the possibility that you will make mistakes.
We are talking about the types of image, that is, those whose content may not please the user.
Below, we list some of them:
11. Pictures of children
The use of images of children for commercial purposes may not be well regarded by their consumers, unless their business is aimed at the children’s market and duly authorized by their parents.
So, nothing to ask your nephew to pose using your product.
12. Too happy people at work
Being happy at all times is anyone’s dream.
However, when people observe this type of image, it can awaken a sense of exaggeration and discredit what has been said.
Smiles are always welcome, but be careful not to exceed the limit.
13, Images with watermark
When you search for images on the internet, you may end up with one that comes with a watermark: letters, logo or almost transparent symbols on them.
This means that they are copyrighted.
Imagine the effect on the reader who is faced with images like this on a blog.
It will probably not have a good impression, since you will be using it without authorization from the author.
Two businessmen in suits shaking hands.
An elderly couple having breakfast. An angry guy at the computer.
People are tired of very common images, as they have seen several similar ones on the internet.
Try to keep the originality in order not to lose the reader!
An image bank can offer the same image to different sites.
So, be careful not to use those that are already “delicious” in the eyes of the consumer.
And, of course, try not to use the same image multiple times in your own blog posts.
Many infographics do not achieve the desired performance because they have too much information compressed into very small images.
It is important to take care that all data is clear and the arrangement of the elements does not impair the interpretation of the data.
17. With thought and speech bubbles
Here is something you used in your powerpoint presentations at school.
But in business, it’s a different story.
The dialogue or thought bubbles are out of date and, in most cases, do not convey the credibility of a natural dialogue.
18. Made in Paint or Word
You don’t have to be an expert to decree that these tools are outdated for creating images.
However, using these tools can take away credibility, however tempting ClipArts, SmarArts and WordArts are.
19. Traffic signs
Traffic signs indicating the path to success, proactivity and financial stability are very common.
But, frankly, no one believes that there is a simple path to achieving these goals.
Ready! Now you know what types of images can ruin your blog and you should avoid them to be successful in business.
If you want to find free stock photos, check out the 103 best free stock photos you need to know!