Discover the 25 best Digital Marketing tips to leverage your online strategy – WAU
We selected 25 Digital Marketing tips that are essential for the success of your online strategy. Through them it will be possible to carry out efficient actions and campaigns for your brand, which attract new customers, reduce costs and generate more results.
One of the main challenges for those who need to take care of publicizing a company is the ability to achieve results even with tight time and budget. In Digital Marketing, however, this task becomes easier, opening up a multitude of options for you to perform great actions and optimize your returns.
Following some Digital Marketing tips, the tendency is for you to get better results for your business. And the best: regardless of what your goal, urgency or even your area of expertise is, great actions of Marketing even with few resources available and strengthen your company’s image.
To help with this task, we have prepared this complete article with 25 Digital Marketing tips that will help you achieve your company’s goals. So read on, take all your doubts and start optimizing your results as soon as possible. Check out!
To your page
Tip # 01: Have your own domain
An important point for your page to be, in fact, efficient in the work of attracting and generating new business for your company is, without a doubt, to have your own domain with a name relevant to your goals. After all, it will be with this address that you will work and, therefore, the choice must be right.
Do a search for keywords and think about the fit with your company name, focus, area of operation and objectives. Your domain is an important part, for example, for positioning work in search engines.
Tip # 02: Count on a CMS tool
One of the most interesting tools for managing online content on your pages – be it website or blog – are the CMS (Content Management System, which, in London, would be Content Management System). These solutions are aimed especially at those who do not have so much experience in the subject.
With this feature, you can create, publish and manage everything that will appear on your pages. However, the great advantage is that the CMS facilitates all of this, optimizing your production time and letting you worry more about the content itself than how it will be published than the ways to do it.
Tip # 03: Buy a theme
There is no doubt that the visual aspect is very important for the success of a website or blog. Many people who are not in the field of Digital Marketing still think that the only solution to create a professional looking website is to hire a designer. And despite being an excellent alternative, there are efficient and cheap options.
One of them is the themes, which is even easier if you are using a CMS platform like WordPress. The themes are “pre-assembled” structures for the website’s look. There are several themes made by professionals, that is, of high quality. Just buy and install. And, of course, the themes can still be customized. You find several options on ThemeForest.
Tip # 04: Simplify the server
The server issue scares many people when it comes to setting up a blog. After all, for those who are not IT professionals, it seems a very technical and complex aspect. When using WordPress, for example, hosting can be done through the WP Engine, a practical solution that will free you from any worries.
Tip # 05: Keep your website up to date
If you have an e-commerce, for example, your website is the equivalent of a physical store. Therefore, keep your page up to date, publishing content regularly and leaving other important information – such as contact, address and logo – updated. An outdated website can drive potential customers away.
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For produced content
Tip # 06: Invest in Content Marketing
Customer behavior has changed a lot in recent years and, to be successful, you need to keep up with these changes. Content Marketing is undoubtedly an excellent alternative to strengthen the relationship between brand and consumer, in addition to generating value with relevant content to attract leads.
Actions like creating a blog can facilitate this process, since you can publish materials that help your persona to solve their pains, problems and, of course, achieve their goals. Like this, you approach the user more naturally, strengthening a relationship and, consequently, increasing your chances of conversion.
Tip # 07: Set up an editorial calendar
It is not enough to have a beautiful blog on the air. He needs content to generate interest, attract visitors, produce leads. So, to get the Content Marketing engine up and running, it’s essential that you set up an editorial calendar. Essential for the organization, it will determine what type of content will be published at any given time.
The result is a better pace for posting to your blog. The editorial calendar needs to take into account your ability to produce content. For example, you can publish, on alternate days, articles, “top 10” lists and other content that is simpler to produce.
And it’s worth remembering that you don’t have to publish every day. Releasing content on Mondays, Wednesdays and Fridays already forms the basis for a good editorial calendar.
Tip # 08: Produce with quality and efficiency
The more you practice, the better the quality of the result. Even so, it is important to create a checklist to check before publishing your content. There are several fundamental things that you need to remember at the time of production and some details can go unnoticed.
By creating a checklist for your content, however, you will always be able to guarantee, before pressing the “publish” button, that your text is following best practices in search of the best results. Some examples of items that should be included in this checklist are:
Tip # 09: Produce according to the Sales Funnel
The Sales Funnel is the process or path that anyone goes through, from the discovery of your brand to the effective purchase decision. It consists of six stages: discovery and interest, at the top; consideration and intention, in the middle; and evaluation and purchase, on the basis. And therefore, each stage requires a different type of content.
Therefore, we have separated some content tips for each stage:
- at the top of the funnel, blog articles, newsletter, videos and e-books will do the job of presenting your brand and arousing curiosity;
- already in the middle of a funnel, the person seeks more specific and in-depth information. Therefore, webinars and market cases are more efficient types of content. The blog and e-books can also be useful at this stage;
- at the bottom of the funnel, the person needs to clear their final doubts to make the purchase decision. Thus, content that demonstrates the product and successful cases with customers are the types of content that must be adopted. The blog still has a role here, with a different format: corporate blog.
Tip # 10: Don’t just produce, promote too
Among Digital Marketing tips, this is perhaps one of the most important: in addition to producing relevant content for users, it is also very important to promote them. After all, the internet is full of companies adopting Content Marketing strategies, and there is no point in producing and standing around waiting for positive results.
Therefore, use techniques such as newsletters, which is much more than simple email marketing, it is a way to get closer to the user by directly sending even more relevant and specific content to the stage of the funnel in which he is or even to compile the best content of the month.
In addition, investing in sponsored links is an extremely effective alternative, generating results quickly. It is not enough to produce, it is necessary to use the right channels to reach who you seek to attract to your business. Another option is to think about the organic ranking of your pages and publications, which we will show next.
To improve ranking
Tip # 11: Master SEO
Within Digital Marketing, it is possible to highlight your brand by paying for spaces, something closer to traditional advertising, or else investing in strategies that generate organic traffic to your pages. One of them is SEO (Search Engine Optimization), a set of techniques and actions to improve ranking in search engines.
Nothing better than appearing among the first results, right? Getting the top position for a given keyword can represent a 34% clickthrough rate, according to information from HubSpot. While data from imFORZA shows that 75% of users never click on results after the first page.
Following some practices, such as the correct use of keywords, quality content and the right size, layout following certain standards, image optimization and other actions, you can highlight your brand in Google searches, for free, for example.
Tip # 12: Don’t forget Bing
When we talk about SEO, the first thing that comes to mind is the prominence in a search on Google, however, it is essential that you do not forget another relevant mechanism in the market: Bing. The Microsoft tool represents 4.57% of searches on desktops, tablets and smartphones.
Investing in SEO for Bing can be a real differentiator for your ranking intentions. Another differential is its exclusive audience, with users who are not on Google, for example. To give you an idea, 72% of Bing searches on finance and business are exclusive, that is, the user can only be impacted by this channel.
Tips # 13: Use Guest Posts
Another ranking factor is the authority of a page and it is measured by the quantity – and quality – of links directing to a given address. The Guest Posts are excellent for this reason: you write about a certain topic in your domain, put links to other articles on your blog and the text is published on a partner page.
Thus, so-called backlinks end up helping in better placement of your pages on search engines. In addition, you can attract a different audience and reinforce your brand’s authority as a reference on a particular subject.
Tip # 14: Don’t just focus on organic traffic
Yes, it is great to be able to attract leads through good search engine ranking without spending anything. However, you should not focus 100% of your attention on this method of attraction. On Google, for example, sponsored links appear before organic results and you need to stand out in those places too.
Tip # 15: Apply responsive design
One of the ranking factors is the experience that the user will have when accessing your page. Therefore, invest in a responsive design, that is, one that adapts to different screen sizes and types of devices. Make sure the desktop experience is the same on smartphones, for example.
For the user experience
Tip # 16: Know your user in depth
For any of the Digital Marketing tips to work, you need to think about the experience provided to the user. For this, the first is, without a doubt, to know your consumer in depth. So, work with concepts like the persona, for example, that allow a more accurate offer than the user is looking for.
Find out what your preferences, desires, behavior are, in short, get as many details as possible about who you want to convince to buy your products and / or services. Only then will you provide a satisfactory user experience with your brand, from the content offered to the design of your pages.
Tip # 17: Think about your page’s performance
There is no use filling your pages with heavy images and several tabs if, in practice, the user is not satisfied. So, think about the performance of your site, use only the most necessary images and focus on a page with a low loading time, preventing the user to simply leave because of the delay.
Tip # 18: Value mobile
The use of smartphones and other mobile devices is increasing, representing, for example, 43% of online transactions in the London market, according to Criteo. Therefore, your website must be prepared to serve this audience, ensuring that all resources are available on different types of devices.
Tip # 19: Pay attention to user preferences
Another key point among Digital Marketing tips is the adaptability of your company to the wishes and preferences of users. An ad that ran six months ago is not sure of new success. You need to monitor the behavior of who you want to impact and, thus, ensure that your experience is always satisfactory.
Tip # 20: Use the right channels
A fundamental part of providing a pleasant user experience is understand which channels he uses the most. According to your audience or area of expertise, email marketing strategies can be more efficient than major actions on social networks, for example.
Knowing the right channel to communicate can mean greater success in your actions and marketing campaigns.
For social networks
Tip # 21: Be present on social media
Social Media Trends 2019 shows that 96.2% of companies are present on social networks and 62.6% of them already consider these platforms as fundamental to their Digital Marketing strategies. The main benefits are: brand awareness, engagement with users and increased sales and number of customers.
How to ignore these numbers? It is therefore essential that your company is present on social networks. In these channels, you can disseminate, for example, the content produced on your blog, announce promotions, answer questions, solve problems, in short, strengthen the digital presence of your brand.
Tip # 22: Practice the main trends
Another important tip is to be aware of user behaviors and trends on these platforms. On Instagram, for example, 500 million users use the Stories feature daily and, of that number, 1/3 of the most viewed are company publications. It is essential to be aware of what is successful and what does not work in each social network.
Tip # 23: Use paid ads on social media
Social networks also have ad spaces and resources, which can increase the reach of your publications. So, don’t just focus on organic attraction techniques within these channels and use the ad tools to highlight your company and even increase your conversions, for example, with Facebook Ads.
Tip # 24: Monitoring is key
As we always want the best for your business, we have separated two extra tips valid for any Digital Marketing strategy: monitoring. The main difference between online and offline is the possibility to measure in real time the performance of your campaigns. Paying attention to the performance of each share is extremely important.
That way, you can identify which strategies work with your audience, which ones need to be modified and those that will definitely not generate positive results for your company. This way, your actions become more precise and you can focus on what really works, avoiding unnecessary expenses.
Tip # 25: Think about the long-term relationship
Building a relationship between consumer and brand is not simple, but it is necessary to be aware that this is a long-term planning. Some actions need to focus on fast results, however, it is also important to think about customer loyalty and this goes directly through actions with longer results, but extremely fundamental for the success of any business.
Digital Marketing is, therefore, a great ally for you to be able to optimize the results of your company. Quick returns or focus on creating a lasting relationship with the consumer, everything is possible to be done when executing the strategies correctly, all in an efficient, precise and optimized way.
Now that you have checked out these Digital Marketing tips and have even more knowledge to apply to your business, how about an even more specific article?
We have listed the 9 tips for selling more with Digital Marketing, just check it out and start right now to attract more resources for your company!