Discover the 7 best SEO tools to monitor blog performance – WAU
To ensure your success with Content Marketing, it is essential to monitor the performance of your blog. Check out the main tools to ensure a successful blog!
A blog routine is based on speed.
At all times it is necessary to carry out the tasks with agility and they are not few: planning, production and content review, SEO optimizations, frequent posting, updating content and keyword search are just some of them.
However, it is necessary to do all this and still maintain quality to stand out in the market.
Amid so much information, is it possible to analyze the blog’s strategy?
And the answer is yes! Not only is it possible, but also you need to monitor your blog’s performance and understand what results your efforts are generating.
After all, this is what will enable you to understand what the next steps are to be taken. With that in mind, we have compiled this list with tools that can help you with this task.
Follow the reading and understand how to get the best out of each one.
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The first tool that we should mention here is Google Analytics, indispensable for any company that has a blog.
That’s because he offers a complete overview of key metrics, in addition to allowing a comparative visualization by time, excellent graphics, being very intuitive, audience data and also allowing the setting of goals, which allows tracking the conversion.
Among the possible metrics to follow, those that are most important in a blogging routine are:
- Most accessed URLs in a given period;
- number of daily, weekly and monthly sessions;
- average length of stay and for major URLs;
- average bounce rate and for major URLs.
In addition, it allows the application of filters to compare data, which facilitates the monitoring of performance according to time and objective.
If you don’t already use the tool to track your blog’s performance or want to learn how to get the best out of it, check out this complete material on Google Analytics.
Another tool from the world’s largest search engine, Search Console is of great value to SEO professionals.
It allows you to track relevant data for blogs, but also to correct errors and demand faster indexing.
Among the resources available, those that deserve to be highlighted when it comes to blog performance are:
- Search queries: indicates what searches led users to your blog;
- Sitelinks: unwanted links to the blog;
- Web crawling errors: informs about errors found by the search engine on its pages.
Of course, there are several other functions, but these, without a doubt, should be part of the routine of SEO professionals who want to see a good performance on their blogs.
To learn more about the tool and better understand each of its features, be sure to check out this complete guide!
Stage Analyzer is a complete tool for analyzing your website’s performance. In it, you can see:
- SEO tips and optimizations;
- technologies used;
- traffic estimate;
- Alexa Rank;
- server information.
In addition to checking your website, it is possible to analyze websites that have a ranking similar to yours and also analyze which are the most used technologies, servers and frameworks.
Thus, it is possible to see which are the main points to improve your website and surpass your competitors.
SEMrush is one of the main tools when it comes to SEO and keyword research, but did you know that it is also a great resource for monitoring your blog?
First, just enter your domain to access essential data in an SEO strategy, such as:
- main keywords that bring traffic to the blog;
- which keywords your content is ranking for;
- estimated cost of PPC according to organic traffic;
- number and analysis of backlinks.
All information is presented in detailed tables, which provide different information, and / or graphs that are very interesting and easy to follow.
But SEMrush is not limited to your blog data, after all, it is a competition analysis tool. For this reason, the data it offers on other blogs and comparisons possible to be made between them and your domain.
It is possible to compare number of keywords, traffic, organic positions, among other information, again with tables and graphs.
Thus, it is possible to invest efforts in overcoming the competition, in addition to gaining valuable insights.
If you want to learn more about the tool and how to use it in your SEO strategy, check out this complete SEMrush tutorial that we did!
MozBar is a free browser extension (in part) made available by one of the largest SEO references in the world.
It scores from 0 to 100 for specific domains and pages. So, the higher the grade, the better and more reliable that domain is.
This grade is based on several factors, such as number and reliability of backlinks, organic positions and consistency of the blog.
Thus, in your SEO strategy, it is always important to follow the score that the tool gives to your domain and compare it with your main competitors.
Although there is no recipe for what to do, good SEO practices can lead to a progressive increase in value.
This is a valuable tool for doing a complete SEO audit to automatically identify optimization errors in multiple URLs, making it easier for professionals who deal with blogs every day.
SEO errors can damage the domain and affect the ranking, thus, professionals can act more correctly with the tool, since errors are identified and the job of correcting is left to the professional.
The tool is very intuitive and offers a free version with limitations.
Majestic SEO is a tool dedicated to analyzing backlinks. It can be used free of charge for professionals who wish to analyze the site itself, but to evaluate other domains it is necessary to subscribe to one of the available plans.
The tool offers some interesting metrics to track. Among the main ones that are useful to analyze the blog’s performance, we can mention:
- total number of backlinks;
- main reference domains;
- main referenced pages;
- main anchors used.
Majestic is also responsible for two very important metrics used by SEOs around the world to define the quality of a domain, especially to define link building priorities.
The metrics are:
Trust Flow: a metric that shows the level of trust and authority that a domain has.
Citation Flow: metric calculated according to the number of citations (links) received by a domain on the internet.
Still don’t know the importance of backlinks for your SEO strategy and how this tool can be useful in analyzing them? Then check out this post with everything about Backlinks!
To finish this list, we brought Google Page Speed Insights, a very intuitive tool that aims to evaluate the load time of a domain, as the name indicates.
As you may imagine, loading time is a very important factor, both from the user’s point of view, who is in a hurry and is increasingly demanding, and from the search engine, who understands this user’s need and seeks to promote the best experience.
Therefore, you can use this tool to check your blog’s performance and ensure a better user experience. Loading time and responsiveness are essential.
Tools are essential for a good Digital Marketing strategy. After all, they allow the professional to have a basis and make a good monitoring of their efforts, which results in a better performance over time.
How about discovering more tools that can help in your company’s marketing routine? Check out this post with 51 marketing tools!