Discover the 7 best tips to boost sales in your e-commerce in 2020 – WAU
Developing successful online strategies is a challenging but fully achievable task. Discover the main ways to boost e-commerce sales and understand the reasons why it is necessary to invest in other areas of knowledge, such as Inbound Marketing and social networks.
The process of optimizing e-commerce sales is a challenging but necessary task for the success of any business. It is no use investing in a good website, creating ads, generating good numbers of traffic and then just waiting for the money.
It is necessary to follow a segmented line of reasoning!
Only then will the site go achieve the right buyer profile, that is, who creates genuine interest in finding your content. It is precisely these people who become customers.
We have created complete content for you to develop the ideal sales plan and make the “cart abandonment” nightmare increasingly rare.
1. Invest in SEO
Good traffic numbers are always welcome, but when there is no qualification process, they may not do much good.
Think of a shoe e-commerce. Monthly access fees reach 50,000, but only 15 people actually bought any products. Is this number satisfactory for you?
At the same time, the competition has more timid numbers, with traffic of 10,000 visits. The investment in specific strategies, however, made 800 people complete the purchase in the last month.
One of the main differences between the two examples is that the second one, even with less traffic, knows qualify people who come to the site. SEO is one of the best ways to put the action into practice.
Optimizing all pages for search engines makes a product find faster and more efficiently. Think about how many people would like to buy a shoe (nothing very specific) and reached the second page of Google looking for alternatives. Difficult, isn’t it?
A good positioning increases the feeling of trust and security in relation to the store, especially if the user does not know his business yet. For that to happen, there are some points that deserve attention:
- content size;
- use of keywords;
- linking strategy;
- internal title and SEO title.
2. Don’t forget the visual content
One of the main differences of e-commerce for physical stores is the impossibility of seeing the product live. Be it a shoe, a shower, a car or an apartment, always remember that the buyer will be based on the visual content of the website.
In other words: low number of photos, poor quality, excessive editing and other technical factors can destroy any shopping experience. Provide enough visual content for people to get the notion closer to reality.
It is also important to remember that each niche has its specificities. Real estate photographs do not follow the same line of reasoning as photographs of retail products, for example.
Another cool tip is to add features like zoom, 360 ° and panoramic images, again taking into account which product will be exposed.
3. Highlight reviews from other buyers
The customer experience is enhanced when sales are humanized. Highlighting testimonials and evaluations from other buyers shows the practical implications of that product in different realities, scenarios and different profiles.
Put yourself in people’s shoes. If you go into an e-commerce and search for “hair dryer”, finding an option without any evaluation and another with 50, which one would you choose?
Is important invest in the resource even when there are negative comments. The best way to deal with them is always with great attention, trying to truly understand what may have happened in that specific scenario and presenting proposals for improvement when appropriate.
Believe me: the trust process will be built in a very positive way!
4. Work together with social networks
A channel on social networks – when worked well, obviously – can become one of the main allies in the strategies of dissemination and conversion of the brand.
The 2019 edition of Social Media Trends pointed out important data on the subject:
- 96.2% of companies are present on social networks;
- 62.6% consider that they have a very important role for companies;
- 42.1% have been used for more than 3 years.
However, there is no point in creating an Instagram page just to “make an appearance”: remember the trust factor? How would you feel when looking for an e-commerce profile and seeing that it is a “ghost page”, with no activities and interactions for months?
In order not to reproduce the negative experience, choose the social network that makes the most sense for your business and invest in a concise, periodic and targeted content calendar.
Currently, the main platforms have good support for brands, offering analysis and management tools that are very simple to use. also it is possible to advertise on networks with very little: R $ 50 is already a value that delivers good results in terms of reach and engagement on Facebook or Instagram!
Another important point of the strategy is the construction of brand recognition. Remember the cliché “who is not seen is not remembered” and invest in relevant content capable of generating positioning and prominence within your niche.
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5. Prioritize attention and agility
If someone is buying a cell phone at the mall and has a question, it is very simple: just call a salesperson. In the case of e-commerce, however, that person does not exist. Purchases can be made at 3 am or noon, and doubts do not have an arrival time either.
Therefore, it is important to prioritize for agility: don’t leave the customer waiting for long hours or even days. In the time between sending the question and the answer, keep in mind that that person may be interested in other stores or even lose interest in the purchase.
Always respond with great attention and care, in addition to making sure that all questions have been resolved: with that, the dissatisfaction when the product arrives will be much less.
The public’s behavior in an era of high computerization has changed a lot and in the midst of several actions to improve enchantment rates, the humanization of the brand is one of the main ones. Promote a dialogue where the brand shows that you really care with the client’s pains.
6. Fancy after-sales
One of the biggest mistakes any salesperson makes is “abandoning” the customer after the sale. Imagine how many people have a positive experience and even if they still don’t think about making new purchases, they can do so very soon!
That is why, investing in a post-sale follow-up is essential. E-mail marketing strategies are great allies to retain a person and deliver that special content periodically. So, in addition to not forgetting your brand, the user will not miss any news!
Another important point is create return channels and encourage customers to respond. For example: if he fills in the feedback field, give him a 5% discount coupon on the next purchase. Having the information can be fundamental when it comes to optimizing the website, products and other essential factors that increase e-commerce sales.
7. Create Inbound Marketing Strategies
We already talked about SEO at the beginning of the post, but in addition to optimizing the e-commerce page, there are Inbound Marketing actions that can further enhance your business. To appreciate the importance of the strategy, think that we are in the midst of radical and very rapid changes in the online behavior of users.
When the practice of investing in paid advertising on the internet began, the enchantment was great. After all, think of the surprise of seeing Facebook advertising those trendy pairs of sneakers right after you did a Google search!
Now, with a higher level of knowledge – and a certain malice – many users no longer fall into history. Ad blockers have come true and are capable of hide the entire strategy invested by brands around the world.
With inbound, you don’t have to create the feeling that your product has been forcibly delivered to the public. It is precisely the consumer who will raise the need to make the purchase, looking for online solutions and eventually finding your page.
Developing Inbound does not eliminate the need to invest in paid media. Especially in social networks (where the organic reach of brands gradually falls), it will be necessary to give due attention to boosting content.
What will happen is that your brand will have enough authority to invest less money in paid media, as it will be found more easily.
It is important to emphasize that the strategies must be applied throughout the process of managing an e-commerce. Besides that, they are the result of continuous construction. Do not abandon actions when you think they are not working or when you are working too hard.
Another point of attention is that, in most cases, there is no point in doing one or the other action separately: they work very well together, but, alone, they may not have the strength necessary to boost your brand in an expected way.
Build your strategy based on a lot of study, planning and teamwork. It will be just a matter of time before the positive results come true.
If you believe you are one step closer to boosting e-commerce sales, go ahead with your studies with our complete material on the business modality!